There are many elements which goes into making an effective and beautiful design of a postcard. The design of the postcard is very important to attract and engage the client. Headline of postcard should be bold, clear, attractive and distinct from the other text of postcard. Graphics and design both compliment each other so proper selection of graphics as per design should be made. Proper combination of colours should be use in writing headline and other text in postcard. There are various factors that play a major role in effective design of postcard which you will come to know after going through this presentation

2. ● An effective and beautifully designed postcard can bring you
thousand prospects if given to the right receiver.
● Either your postcard can end up being a trash or it can bring the
relevant effect depending on its design.
● The designing of a postcard is the most important factor which
decides its fate.
Introduction

3. ●
Your postcard should have a proper, clear and well-defined
central message.
● Have a bold and clear headline which is distinct from the text of
your postcard.
● Your headline should be engaging enough to make your
recipient read your postcard further.
● It should give an idea to the receiver about what you are selling
to them.
A Specific and well-written headline

4. ● The graphics and design which you are using should be easy
for the receiver to understand.
● Try to use graphics and design which goes well with your
product.
● You should remember that using a graphic will reinforce the
message that you want to convey.
Proper use of Graphics

5. ● Make sure that you use a different color for text and headline so
that they can be properly distinguished.
● Use a color which is not too flashy and goes well with the
background color.
● Colors can add or ruin the look of your postcard so better pay
attention while choosing it.
Right Color-Combination

6. ● Use content which goes in proper sequence for your readers.
● Try to avoid abrupt and sudden bump in the language and
sequence of your postcard.
● Your readers should find your text in tune with what you are
offering.
● If you will not go according to a set pattern, your receiver will find it
uneasy and complex to get the idea of your postcard.
Proper Synchronization

7. ● Instead of stating your product's features, try to project your
product's benefits in a better way.
● Your recipients will be in a better position to identify with your
brand if you will present your product advantages.
● Do not assume that your receiver will understand about the
benefits on their own, specify them properly in the postcard.
Showcase your Product's Benefits

8. ● If you are highlighting a particular offer, do so well.
● Use correct language to create an eagerness and willingness in
the minds of the clients to go for the proposed offer.
● Use sentences like “Call Now”, “Limited Supply”, etc to attract
your customers.
Project your Offer well

9. ● Your postcard is a medium of interacting with your clients.
● It should be the face of your company bearing the company's
logo and other details.
● It gives an authenticity to your receiver that they Are dealing
with a reliable company.
Your Company's Brand

10. ● Proper call to action(CTA) should be used in your postcard to
instigate your customers to buy the products.
● CTA should be integrated in your postcard to help your
customers come to a decision quickly.
● Call to action helps in triggering the buying decision of your
customers.
Integrate Call to action.

11. ● Your postcard should include all the necessary details of your
company.
● All the important information which will help your customers
track you, like name, contact number & email id should be
there.
● Your customers should get everything at hand which is required
to contact you.
Include all the relevant Contact information.

12. ● Do not forget to include a return address in your postcard.
● Your customers will take you more seriously if they will find a
return address as it makes you reliable for them.
● It depicts your professionalism and ensures your customers that
they are dealing with a real company.
Return address, if they want to return

13. ● YourDesignPick is a brainchild of Smartinfosys.net, a trusted
global brand in the graphic design and website development
industry.
● The company is known for its customer-centric approach and has
given the best website & graphic designing and web programming
solutions to 5000+ clients worldwide.
● We have served the industry for more than a decade and are
well respected and recognized for our exceptional services in
graphic design, website design and web programming.
About us

14. Sales: sales@yourdesignpick.com
Support: support@yourdesignpick.com
General: info@yourdesignpick.com
Accounts: billing@yourdesignpick.com
Contact us