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1. Affiliate
Marketing

2. ACreating Consistent Marketing
Materials, Some Basic Guidelines

3. In marketing, image is everything.
This is why having consistent marketing materials is important. You
may have started your business with a clear mission, vision and
values. You know your objectives, and you're excited to implement
your marketing strategies. You know you need to build your
communications based on your value propositions, so you look at
some of the most commonly used marketing collateral and decide
which ones you'll create for your company such as brochures,
newsletters, product sheets, and business cards. With a copywriter
and a great graphic designer, it should be easy right?
So why do we still see some inconsistent marketing messages in
some marketing materials?
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4. The importance of a consistent look and feel
Just how important is producing quality, consistent marketing materials?
These materials are the "face" of the company, so it's important that they
not only look good and have flawless content - they also need to deliver
consistent messages in order to be effective. We wouldn't want to confuse
prospects, customer and clients with inconsistent messages, slogans and
even company colors, would we?
I've enumerated some guidelines for creating consistent marketing
materials. These may be very simple and basic for any marketer, but still, I
believe it bears repeating. After all, marketing materials speak volumes
about your brand, company and credibility. Might as well make it perfect.
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5. #1. Colors and Images.
Materials should be designed from a consistent palate of colors and images. You don't want
to cause confusion. You would want to ensure you are sending a clear, consistent and
compelling message, from your website, brochure and email newsletters to your print and
billboard ads.
#2. Perfect grammar, consistent terminology.
What would you think of a company if you notice bad grammar after visiting their site or
reading their brochure? Care about the words you use. Consistent marketing materials
require the use of consistent terms so that your customers are clear on what you are
explaining. Content is king in your marketing pieces, and this reveals a lot about the
professionalism of your business.
#3. Update, update, update.
After spending the time and money on your marketing materials, you probably don't want to
do it again. However, it's important to keep them current. Make it a habit to review your
materials regularly to ensure your messages are still consistent. Maybe you could even
tweak the content and improve the design. No matter how busy business gets, never, never
forget to keep your materials recent.
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