Customers are hungry for personal contact and social interaction. The ancient art of spruiking is a low cost way to create atmosphere and draw more customers to minor and major retail events. Gone are the days where you can just fill a shop with stock, place a sign out the front and wait for the customers to come flocking in. It’s not cheap to lease a space in a good location in a high performing shopping centre. Once you have secured that location what are you doing to ensure that all those potential customers are noticing you?

1. For Retailers
Why Spruiking is back

2. Customers are hungry for personal contact and
social interaction. The ancient art of spruiking is a
low cost way to create atmosphere and draw more
customers to minor and major retail events.
01
Gone are the days where you can just fill a shop with stock, place a
sign out the front and wait for the customers to come flocking in.
It’s not cheap to lease a space in a good location in a high performing
shopping centre. Once you have secured that location what are you
doing to ensure that all those potential customers are noticing you?
Spruiking is back
It’s back to basics if you want to engage your
customers
Retailers are looking for innovative ways to attract
more customers into their stores.
Engaging a professional Spruiker during your peak
trading periods to draw more customers your
way, will leave your staff free to make the sale in
any role you choose in the future.

3. 02Why Spruiking is back
Teach your staff how to
spruike too!
What if every staff member in every store had the confidence to
spruike? How much difference could that make to sales even on quiet
days?
You could do even better if you invested in a good portable PA
system and teach your own staff how to spruike.
Then on quiet Tuesday’s (and any other quiet time when they are
wondering what to do to fill in the day) they could potentially increase
customer numbers and sales by jumping on the microphone and
drawing attention to your business.
Spruiking and engaging your customers to stay in your store or
shopping centre longer is a cost effective, fun way to increase sales.
A good Spruiker can easily generate 10 times his/her fee in
additional sales with the right product and proper planning.
Spruiker Hire has developed a 2 day
workshop that is designed to help you
increase your profits through better use of
the down time in your shop.

4. 03
The Training Plan – Engagement
is the Key to Success!
The key to the course success is lots of engagement to build staff
confidence. The content is interspersed between and through breakout
sessions to reduce the intensity of delivery of so much information in
such a short space of time.
More and more retailers are turning to online selling to save their
businesses and yet at the same time, they are ignoring the obvious
opportunities that are walking right past the door every day!
How many customers walk past your door?..and what percentage of them walk in?
Spruiking is back! Spruiking is a cost effective solution for capturing those
shoppers that already love coming to your store.
Your customers are hungry for personal contact and social interaction. The
ancient art of spruiking is a low cost way to create atmosphere to minor and
major retail events.
Train, motivate, inspire and enthuse your staff with a fun ½ day of Spruiker
Training at one or more of our Retailer Training Days.
What if every staff member in your store had the confidence to spruike?
How much difference could that make to sales even on quiet days?
Choose from the following options for Spruiker Hire to visit onsite to train,
motivate, inspire and enthuse your staff.
I know it’s not possible for the entire team to be ‘off the floor together’ so to help
make sure that as many people as possible can participate I offer 3 x 3 1/2 hour
identical sessions in one day: 9am-12.30pm; 1.30pm-5pm; 6pm-9.30pm.
…or 2 x 5 hour sessions if that suits your team dynamic better. We can
personalise the course to suit your needs.

5. 04Why Spruiking is back
Course Title: The Art of Spruiking to Sell – A Short Course in Live
Performance to Sell
Our Spruiker Hire training goal is to help your team develop the skills required
to successfully and safely engage in the art of spruiking at a live venue or retail
premises for the purpose of creating a sense of urgency to increase sales and/
or patronage through a combination of entertainment, activities and offers.
Imagine if your entire team could spruike their way to more sales for you..even
on quiet days.
Imagine if your entire team had the skills to spruike and speak more confidently
to your customers…with or without a PA system. Sales would inevitably
increase!
Here is an overview of proposed sales training course which can be further tailored to
suit your retail business.
Course Content
9am-9.15am Introduction - self assessment checklist breakout session
9.15am-9.30am Morning Tea
9.30am-
11am
Retail Industry Overview
Safe Work Environment
Spruike at a public venue
Work with Colleagues and Customers
11-12.30mid Scriptwriting/action plan breakout session - individual
presentations/spruiking
12.30pm Close
Draft Session Plan
Download our ‘Retailer - The Art of Spruiking to Sell – A
Short Course in Live Performance to Sell' Brochure here

6. Desley Cowley
About Desley Cowley
#eclecticdabbler
Desley Cowley from Spruiker Hire is
an independent licensed shopping
centre manager, speaker, trainer,
facilitator. Desley specializes in
building vital, profitable shopping
centre communities.
She works with owners and developers to turn underperforming
retail assets into vital and profitable community hubs.
She also helps shopping centres and retailers source and train quality
talent that makes retail more profitable and fun.
Desley has developed a national online talent directory and training
course to help retailers better compete with online marketers and
also understand why it’s even more important in this technological
age for them to create an awesome experience for their shoppers
and community.
It’s her vision to be the catalyst for change in
the way we do retail... one shopping centre
community at a time.
05

7. 06
0419 817973 for an obligation free
15 minute discussion to find out how
she can help you.
desley.cowley@spruikerhire.com
www.spruikerhire.com
Contact Desley on:
Why Spruiking is back

8. Contact Details
Desley Cowley
E: desley.cowley@spruikerhire.com
P: 0419 817 973
PO Box 8169, Allenstown. Q 4700
www.spruikerhire.com