GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
Digital Media: A Blockbuster in the MakingSocial Samosa
The report highlights the growth prospects of the industry, with special attention to the well-established digital ecosystem, which has played a significant role in its advancement.
Global Entertainment & Media Outlook 2023–2027 - India perspective Social Samosa
The PwC Report titled Global Entertainment & Media Outlook 2023-2027 provides an in-depth analysis of global entertainment & media consumer and advertising spending.
September Edition of BEACON(BE-A-CONsultant) (Monthly Newsletter from SIMCON).
Contents:
Industry Analysis: Media and Entertainment
Company Analysis: Zee Entertainment Enterprises Ltd
CONvergence'14
Concept of the month
Quiz
Did you know?
Similar to Media and Entertainment Sector Report - November 2018 (13)
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
2. Table of Content
Executive Summary……………….….……..3
Advantage India…………………..….……...4
Market Overview …………………….……...6
Recent Trends and Strategies……..……..16
Growth Drivers……………………..............21
Opportunities…….……….......…………….28
Industry Associations……………....….......31
Useful Information……….......………….....33
3. For updated information, please visit www.ibef.orgMedia and Entertainment3
EXECUTIVE SUMMARY
Indian television market has a opportunity of catering to 100 million homes as 197 million homes out of the total
298 million have TV sets as of 2017.
In 2017, television viewership in India grew at the rate of 12 per cent y-o-y.
In FY18, television market generated a revenue of Rs 651.90 billion (US$ 10.11 billion).
Second largest TV
market
Source: KPMG – FICCI Report, 2016 and 2018; Dish TV Investor Presentation, Ministry of Information and Broadcasting (MIB), NASSCOM, Telecom Regulatory Authority of India (TRAI),
Aranca Research, Broadcast India 2018 Survey conducted by Broadcast Audience Research Council (Barc) India
Total of 243 FM channels (21 from the Phase - I and 222 from Phase – II) are operational. Under the phase III,
the Cabinet has already given permission to 162 FM channels in 69 cities to operate and 17 cities were provided
with licenses to operate in 2017.
Telecom Regulatory Authority of India (TRAI) plans to introduce a policy for broadcasting sector with a vision of
2020. The policy aims to usher a new era in the broadcasting sector where MRP of the TV channel will be
declared by broadcasters directly to the consumers, and will bring more transparency and choices to the
consumers.
One of the largest
broadcasting market
Animation and VFX industry in India reached Rs 73.90 billion (US$ 1.15 billion) in FY18 from Rs 62.30 billion
(US$ 928.60 million) in FY17, growing at a CAGR of 18.60 per cent.
During 2018-2023, the segment is expected to grow at a higher CAGR of 15.50 per cent, largely led by the
continued growth in outsourced services and the swelling use of animation and VFX services in the domestic
television and film space, respectively.
Fast growing
animation industry
Digitalisation has played the major role in the growth of Indian film industry. The Indian film industry is expected
to grow at a rate of 11.9 per cent by 2020.
By 2019, cinema exhibition industry in India is expected to have over 3,000 multiplex screens.
Exceptional growth in
film industry
Total subscriber base for Indian television industry is expected to increase to 195 million by 2019 from 183
million in 2017.
As of June 2018, active DTH subscriber base in the country stood at around 69.37 million.
Rising no of
subscribers
5. For updated information, please visit www.ibef.orgMedia and Entertainment5
ADVANTAGE INDIA
Rising incomes and evolving lifestyles have
led to higher demand for aspirational products
and services.
Higher penetration and a rapidly growing
young population coupled with increased
usage of 3G, 4G and portable devices would
augment demand .
Media and entertainment Industry is set to
expand at a CAGR of 13.10 per cent over
2018-23, one of the highest rates globally.
Television and AGV segments are expected
to lead industry growth and offer immense
growth opportunities in digital technologies as
well.
From April 2000 to June 2018, FDI
Inflows in Information and
Broadcasting (including print media)
sector reached US$ 7.17 billion.
Increasing M&A activity.
In H12018, five private equity
investments deals were recorded of
worth US$ 115 million.
The Government of India has increased the
FDI limit from 74 per cent to 100 per cent.
Measures such as digitisation of cable
distribution to improve profitability and ease
of institutional finance.
Increasing liberalisation and tariff relaxation.
In 2011, Indian Government passed the
“The Cable Television Networks
(Regulation) Amendment Act, 2011” for
digitisation of cable television networks.
ADVANTAGE
INDIA
Source: KPMG Report 2015, KPMG – FICCI Report, 2016; Dish TV Investor Presentation, Ministry of Information and Broadcasting (MIB), Aranca Research
Notes: AGV - Animation, Gaming and VFX, VFX - Visual Effects, M&A - Merger and Acquisition, FDI - Foreign Direct Investment, CAGR is calculated from Rs figures
7. For updated information, please visit www.ibef.orgMedia and Entertainment7
THE ENTERTAINMENT SECTOR IS SPLIT INTO NINE
SEGMENTS
Source: : KPMG – FICCI Report, 2018, Aranca Research
Entertainment
Television
Online
Gaming
Animation
and VFX
Out of
Home
(OOH)
Music
Digital
Advertising
Radio
Note: VFX - Visual Effects
Print
Films
8. For updated information, please visit www.ibef.orgMedia and Entertainment8
THE INDIAN ENTERTAINMENT INDUSTRY IS
GROWING RAPIDLY
Indian media and entertainment (M&E) industry grew at a CAGR of
10.90 per cent during FY17-18; and is expected to grow at a CAGR
of 13.10 per cent during 2018-23 and is projected to touch Rs
2,660.20 billion (US$ 39.68 billion) by FY23 from Rs 1,436.00 billion
(US$ 22.28 billion) in FY18.
The next five years will see digital technologies increase their
influence across the industry leading to a sea change in consumer
behaviour across all segments.
The industry provides employment to five million people, including
both direct and indirect employment as of 2017.
Market Size (US$ billion)
15.66
17.25
18.06
19.30
22.28
24.37
27.78
31.34
35.32
39.68
0
5
10
15
20
25
30
35
40
45
FY14 FY15 FY16 FY17 FY18 FY19P FY20P FY21P FY22P FY23P
Source: : KPMG report – Media ecosystems: The walls fall down – September 2018
Notes: P – Projected, CAGR is calculated from Rs figures
9. For updated information, please visit www.ibef.orgMedia and Entertainment9
SEGMENTS OF INDIAN ENTERTAINMENT INDUSTRY
10.11
4.95
2.47
1.80
1.15
0.68
0.500.40 0.22
TV
Print
Flims
Digital Advertising
Animation and VFX
Gaming
OOH
Radio
Music
Source: KPMG report – Media ecosystems: The walls fall down – September 2018 , Economic Times, Aranca Research
In FY18, major segments were television, print and films with a market size of Rs 651.90 billion (US$ 10.11 billion), Rs 318.90 billion (US$ 4.95
billion) and Rs 158.90 billion (US$ 2.47 billion), respectively. They are projected to reach Rs 1,179.60 billion (US$ 17.60 billion), Rs 424.90 billion
(US$ 6.34 billion) and Rs 228.80 billion (US$ 3.41 billion), respectively in FY23.
PVR Cinemas number of screens increased to 625 in FY18. They have a target to achieve 1,000 screens in India by 2020.
Google's video platform, YouTube, plans to increase its user base in India to 400 million, as rising internet penetration in the rural areas will
enable the consumers to access videos on their smartphones.
The Indian digital advertising industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 32 per cent to reach Rs 18,986 crore
(US$ 2.93 billion) by 2020, backed by affordable data and rising smartphone penetration.
Size of major industry segments FY18 (US$ billion)
17.60
6.34
3.41
6.49
2.26
1.77
0.74
0.63 0.44
TV
Print
Flims
Digital Advertising
Animation and VFX
Gaming
OOH
Radio
Music
Size of major industry segments FY23P (US$ billion)
Notes: P – Projected, OOH – Out of Home, TV – Television
10. For updated information, please visit www.ibef.orgMedia and Entertainment10
TELEVISION, ONE OF THE LARGEST AND FASTEST
GROWING SEGMENT
1.66
5.74
6.67
7.61
8.64
9.68
3.48
3.80
4.34
4.92
5.56
6.34
0
2
4
6
8
10
12
14
16
18
FY18 FY19P FY20P FY21P FY22P FY23P
Subscription Revenue Advertisment Revenue
Source: KPMG report – Media ecosystems: The walls fall down – September 2018
In FY18, television market size increased to Rs 651.90 billion (US$
10.11 billion) from Rs 433.70 billion (US$ 7.17 billion) in FY14.
In FY18, broadcasters subscription revenue was Rs 107.00 billion
(US$ 1.66 billion) and is forecasted to reach Rs 224.00 billion (US$
9.68 billion) in FY23.
In FY18, broadcasters advertisement revenue was Rs 224.00 billion
(US$ 3.48 billion) and is forecasted to reach Rs 425.00 billion (US$
6.34 billion) in FY23.
Visakhapatnam port traffic (million tonnes)Broadcasters Market Size Forecast (US$ billion)
Notes: P – Projected
5.14
5.74
6.67
7.61
8.64
9.68
11. For updated information, please visit www.ibef.orgMedia and Entertainment11
Radio, OOH, ANIMATION and VFX, GAMING AND
DIGITAL ADVERTISING ON HIGH GROWTH PHASE
Source: KPMG report – Media ecosystems: The walls fall down – September 2018
Note: VFX- Visual Effects, P – Projected, Out-of-home advertising, CAGR is calculated from Rs figures
Radio, OOH, animation and VFX, gaming and digital advertising are
also emerging as fast growing segments.
During 2018-23, these segments are expected to increase at CAGRs
of:
• Digital Advertising (30.20 per cent).
• Animation and VFX (15.50 per cent).
• Gaming (22.10 per cent).
• OOH (9.20 per cent).
• Radio (10.20 per cent).
India digital advertising market has reached Rs 8,202 crore (US$
1.27 billion) in 2017 and is forecasted to grow at a CAGR of 32 per
cent to reach Rs 18,986 crore (US$ 2.95 billion) by 2020.
Expenditure on digital advertisements is expected to increase at
CAGR of 30.8 per cent between 2016-21, as internet penetration and
data consumption increases in the country.
Visakhapatnam port traffic (million tonnes)Industry size of emerging segments (US$ billion)
1.80
2.31
3.02
3.93
5.07
6.49
1.15
1.29
1.51
1.74
1.99
2.26
0.68
0.83
1.06
1.26
1.54
1.77
0.50 0.53 0.58 0.63 0.68
0.74
0.40 0.42 0.47 0.52 0.58 0.63
0
1
2
3
4
5
6
7
FY18 FY19P FY20P FY21P FY22P FY23P
Digital Advertising Animation & VFX Gaming
OOH Radio
12. For updated information, please visit www.ibef.orgMedia and Entertainment12
ADVERTISING REVENUES
Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic Times
Advertising Revenue Share FY18 (US$ billion)
Notes: TV – Television, CAGR is calculated from Rs figures, P – Projected, Out-of-home advertising
6.18
7.01
7.47
8.13
9.44
10.40
11.95
13.73
15.84
18.39
0
2
4
6
8
10
12
14
16
18
20
FY14 FY15 FY16 FY17 FY18 FY19P FY20P FY21P FY22P FY23P
Advertising Revenue Forecast (US$ billion)
3.47
3.27
1.80
0.50
0.40
TV
Print
Digital Advertising
OOH
Radio
India’s advertising revenue is projected to reach Rs 1,232.70 billion (US$ 18.39 billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18.
India’s advertising revenue is forecasted to grow at a CAGR of 15.20 per cent during 2018-2023.
Television advertising was the largest contributor, it generated a revenue of Rs 223.50 billion (US$ 3.47 billion) in FY18.
Print advertising was the second largest contributor, it generated a revenue of Rs 210.60 billion (US$ 3.27 billion) in FY18.
Digital advertising has emerged as the 3rd largest advertising medium in India. It generated revenues worth Rs 116.30 billion (US$ 1.80 billion) in
FY18.
India is one of the top five markets for the media, content and technology agency, Wavemaker, where it services clients like Hero MotoCorp,
Paytm, IPL and Myntra among others.
13. For updated information, please visit www.ibef.orgMedia and Entertainment13
REGIONAL ENTERTAINMENT TRENDING NORTH
3,114
930
793
770
450
382
159
152
149
94
80
49
Hindi
Telugu
Tamil
Kannada
Bangla
Marathi
Malayalam
Odiya
Bhojpuri
Punjabi
Assamese
Gujarati
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Source: KPMG – FICCI Report 2018, Economic Times, Broadcast India 2018 Survey conducted by Broadcast Audience Research Council (Barc) India
Regional Entertainment channels comprising mostly of regional
GECs (General Entertainment Channels), regional movies and
regional music.
As of 2017, about 31 per cent of TV owning individuals are present in
Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala.
Total viewiership in these five states grew eight per cent year-on-
year to reach 259 million in 2017.
Total viewership in west, north and east had reached 221 million,
209 million and 146 million, respectively in the same period.
Visakhapatnam port traffic (million tonnes)Viewership growth in regional channels as of 2017
14. For updated information, please visit www.ibef.orgMedia and Entertainment14
MUSIC INDUSTRY
140.50
166.80
171.10
187.81
223.43
247.61
284.90
329.65
381.86
441.53
0
50
100
150
200
250
300
350
400
450
500
FY14 FY15 FY16 FY17 FY18 FY19PFY20PFY21PFY22PFY23P
Music entertainment market size is expected to touch Rs 29.60
billion (US$ 441.53 million) by FY23 from Rs 14.40 billion (US$
223.43 million) in FY18.
Music entertainment industry is forcasted to grow at a CAGR of 15.5
per cent, during 2018-2023.
By 2020, the number of online music listeners in India will reach 273
million, while the digital music revenues is likely to cross US$ 507.7
million.
Visakhapatnam port traffic (million tonnes)Revenues for the music industry (US$ million)
Source: KPMG report – Media ecosystems: The walls fall down – September 2018
Note: P – Projected, CAGR is calculated from Rs figures,
15. For updated information, please visit www.ibef.orgMedia and Entertainment15
KEY PLAYERS IN THE MEDIA AND ENTERTAINMENT
INDUSTRY
Television Print Films Music
Star India Pvt Ltd Bennett, Coleman and Co
Ltd
Yash Raj Films Studios Saregama India Ltd
Zee Entertainment Enterprises
Ltd
HT Media Ltd Eros International
Media Ltd
Super Cassettes
Industries Ltd
Multi Screen Media Pvt Ltd Living Media India Ltd Red Chillies
Entertainments Pvt Ltd
Tips Industries Ltd
Source: Company websites
17. For updated information, please visit www.ibef.orgMedia and Entertainment17
With increasing penetration of internet and digital mediums, digital segment is expected to outperform other
sectors of entertainment.
Although Out-of-Home segment has a low contribution to the total of entertainment industry, in coming years it
is going to witness a significant growth.
The market size for Out of Home (OOH) entertainment reached Rs 32.00 billion (US$ 496.51 million) in FY18
from Rs 28.60 billion (US$ 426.29 million).in FY17, at a CAGR of 11.90 per cent.
NOTABLE TRENDS IN THE MEDIA AND
ENTERTAINMENT INDUSTRY… (1/2)
Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic Times, Indian Readership Survey 2017 (IRS 2017)
The government announced digitisation of cable television in India in 4 phases, which was slated for
completion by the end of December 2016. Phase III was almost completed in December 2015, while Phase IV
is under progress.
The Direct-To-Home (DTH) subscription is growing rapidly driven by content innovation and product offerings.
The television industry grew to Rs 651.90 billion (US$ 10.11 billion) in FY18 from Rs 595.30 billion (US$ 8.87
billion) in FY17 at a CAGR of 9.50 per cent.
Television
The print industry accounted for the second largest share in M&E to reach Rs 318.90 billion (US$ 4.95 billion) in
FY18 from Rs 308.40 billion (US$ 4.60 billion) in FY17, at a CAGR of 3.40 per cent.
Newspaper readership in India has increased by 40 per cent to 407 million in 2017 from 295 million in 2014.
Increasing income levels and evolving lifestyles have led to robust growth in niche magazines segment.
Considering the huge potential in regional print markets, national advertisers are entering these markets to
increase their advertising share.
Print
The Indian film industry is largest producer of films globally with 400 production and corporate houses involved
in film production.
The Indian film industry reached Rs 158.90 billion (US$ 2.47 billion) in FY18 from Rs 145.00 billion (US$ 2.16
billion) in FY17, at a CAGR 9.60 per cent. Increasing share of Hollywood content in the Indian box office and
3D cinema is driving the growth of digital screens in the country.
Film
Out of Home and digital
Note: CAGR is calculated from Rs figures
18. For updated information, please visit www.ibef.orgMedia and Entertainment18
Increasing FM enabled phones and car music systems.
In FY17, the total number of radio frequencies auctioned were 266 across 92 cities, only 66 frequencies got
sold to 11 companies.
In FY18, the radio industry in India accounted for a market size of Rs 25.90 billion (US$ 401.86 million) and
Rs 24.00 billion (US$ 357.73 million) in FY17, registering growth of CAGR 7.90 per cent.
NOTABLE TRENDS IN THE MEDIA AND
ENTERTAINMENT INDUSTRY… (2/2)
Growing focus on the ‘kids genre’ and rise in dedicated TV channels for them. As the advertising industry
grows, the share of animation driven advertisements are expected to also grow.
Surge in 3D/HD animated movies in theatres and use of animation and VFX in TV advertising and gaming.
Growing outsourcing of VFX and gaming to India is due to cost effectiveness of Indian players.
Gaming industry in India reached Rs 43.80 billion (US$ 679.60 million) in FY18 from Rs 32.40 billion (US$
482.93 million) in FY17, at a CAGR of 35.10 per cent.
Animation and VFX industry in India reached Rs 73.90 billion (US$ 1.15 billion) in FY18 from Rs 62.30 billion
(US$ 928.60 million) in FY17, at a CAGR of 18.60 per cent.
Animation, Gaming and
VFX (AGV)
The music industry is on fast paced growth with increasing international associations. The Indian music
industry is a consortium of 142 music companies.
Players are looking at new ways and mediums to monetise music, such as utilising social media to promote
music. Mobile phones, iPods and mp3 players – devices that enable music on-the-go – are becoming the
primary means to access music.
Digital music on mobile continues to drive music industry revenue and digital revenues are expected to reach
US$394.22 million by 2021. Digital revenues contribute 55 per cent of the music industry and is expected to
contribute close to 62 per cent by 2018.
Music
Radio
Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic Times
Note: CAGR is calculated from Rs figures
19. For updated information, please visit www.ibef.orgMedia and Entertainment19
Visakhapatnam port traffic (million tonnes)Online Video Audience (million) Growing mobile and smartphone penetration has boosted adaptation
of online video viewing in India.
Online video streaming market is driven by increasing geographical
coverage of high speed data, increasing smartphone, affordable data
charges and availability of creative video content.
The market size of the OTT video streaming market of India is
forecasted to reach US$ 5 billion by 2023.
The number of online video viewing is forecasted to reach 550
million in FY23 from estimated 225 million in FY18.
In October 2018, Zee Entertainment Enterprises (ZEEL) launched
ZEE5, an over-the-top (OTT) service, simultaneously in 190
countries.
OTT ON AN UPTREND POST - DIGITISATION
Notes: E – Estimate, P - Projected, OTT- Over-the-top content
Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Boston Consulting Group (BCG)
225
325
400
460
510
550
0
100
200
300
400
500
600
FY18E FY19P FY20P FY21P FY22P FY23P
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STRATEGIES ADOPTED
Source: Aranca Research, KPMG Report on Engineering sector
The manufacturing companies such as Videocon is offering combo deals such as LED/LCD sets with
Videocon set-up boxes and dish services.
The Dish TV is also offering the set up boxes with many additional channels.
Increasing digitisation in the country is helping such companies to further add up to their revenues.
Marketing strategies
As television industry is a dominant segment in the entertainment industry even the film makers promote their
films at this platform so as to reach to the mass audiences for example the reality shows, TV advertisements,
etc.
Many film producers, actors, etc have shifted to the television industry so as to remain in the race and
maintain their fan following.
TV programmes being used as a medium of promoting films or other entertainment events.
After bagging media rights of Indian Premier League (IPL), Star India has also won broadcast and digital
rights for New Zealand Cricket upto April 2020.
Television: A common
medium
Audience is the ultimate consumer in this industry and therefore films, advertisements, music and all the
products of entertainment sector is based on the tastes and preferences of the audiences of the nation.
Audience: the ultimate
consumer
Regional entertainment is growing and therefore, the suppliers are able to expand their forte in the products.
Zee Television, Star TV have their regional channels both for entertainment and news.
The South Indian television industry is one of the oldest operational television sectors across the nation and
is further growing due to the regional content.
Viewership in regional
entertainment
22. For updated information, please visit www.ibef.orgMedia and Entertainment22
GROWTH DRIVERS OF MEDIA AND ENTERTIANMENT
SECTOR IN INDIA
Source: PE Roundup – July’18 by EY, FICCI Report 2018, Providing M&A and Private Equity Deal insights report by Grant Thorton
Growing demand
Rising Income Investments Government Initiatives
India’s per capita income at
current prices grew at the
rate of 8.6 per cent to reach
Rs 112,835 (US$ 1,750.74)
in FY18.
In 2017-2025, elite,
affluent, aspirers and next
billion income classes are
expected to grow at a
CAGR of 11 per cent, 9 per
cent and 5 per cent, 2 per
cent respectively.
In H12018, five private
equity investments deals
were recorded of worth US$
115 million.
The Government of India
has carved out a National
Film Policy which will tap
potential mainly in the
animation segment.
The Indian and Canadian
Government have signed
an audio visual co-
production deal to enable
producers from both the
countries exchange and
explore their culture and
creativity, respectively.
The Government of India
increased the FDI limit from
74 per cent to 100 per cent.
The Government of India
has agreed to set up the
National Centre of
Excellence for Animation,
Gaming, Visual Effects and
Comics industry in Mumbai.
Total number of Mergers
and Acquisition deals
increased to 63 in FY17
from 58 in FY16.
23. For updated information, please visit www.ibef.orgMedia and Entertainment23
INCOME FACTOR DRIVING GROWTH
1.5% 2.0% 2.6% 5.0%3.0% 6.0% 6.4%
11.0%8.0%
15.0% 15.0%
20.0%
42.0%
45.0% 45.3%
46.0%
44.0% 31.0% 30.7% 18.0%
2005 2016 2017 2025F
Elite(>30800) Affluent(15400-30800)
Aspirers(7700-15400) Next billion(2300-7700)
Strugglers(<2300)
Apart from the impact of rising incomes, widening of the consumer
base will also be aided by expansion of the middle class, increasing
urbanisation and changing lifestyles.
The entertainment industry will also benefit from continued rise in the
propensity to spend among individuals; empirical evidence points to
the fact that decreasing dependency ratio leads to higher
discretionary spending on entertainment.
Traditionally only advertising has been a key source of revenue for
Media and Entertainment industry, but off late revenue from
subscription and value added services has also contributed
significantly. With consumers willing to pay for content and extra
services, the subscription segment will play an important role in the
post digitisation era.
Visakhapatnam port traffic (million tonnes)
Indian residents shifting from low to high income groups (%)
Million Household, 100%
Source: McKinsey Quarterly Report
Note: Income distribution is calculated in constant 2015 dollars; $1=65. Because of rounding, not all percentages add up to 100. F - Forecast
209.10 266.50 304.80267
24. For updated information, please visit www.ibef.orgMedia and Entertainment24
FDI limit in radio, including private FM channels have been increased from 26 per cent to 49 per cent.
Private operators allowed to own multiple channels in a city, subject to a limit of 40 per cent of total channels in
the city.
Private players allowed to carry news bulletins of All India Radio .
Further boost may be given to the radio sector by charging license fees on the basis of ‘net income’ so as to
provide relief to loss making radio players.
POLICY SUPPORT AIDING SECTOR GROWTH … (1/2)
Notes: FDI – Foreign Direct Investment, GST – Goods and Service Tax, DTH - Direct-to-Home
Digitisation of the cable distribution sector to attract greater institutional funding, improve profitability and help
players improve their value chain.
FDI limit for DTH satellite and digital cable network was raised from 74 per cent to 100 per cent by the
government.
No restriction on foreign investment for up-linking and downlinking of TV channels other than news and current
affairs.
Television
Co-production treaties with various countries such as Italy, Brazil, UK and Germany to increase the export
potential of the film industry.
Granted ‘industry’ status in 2001 for easy access to institutional finance.
FDI of up to 100 per cent through the automatic route has been granted by government.
Entertainment tax to be subsumed in the GST; this would create a uniform tax rate regime across all states and
will also reduce the tax burden.
Film
Radio
Source: KPMG – FICCI Report 2017 & 2018
25. For updated information, please visit www.ibef.orgMedia and Entertainment25
POLICY SUPPORT AIDING SECTOR GROWTH … (2/2)
Source: PwC India Entertainment and Media Outlook 2011, KPMG – FICCI Report 2018
Parliamentary approval on the Copyright Act (Amendment) Bill, 2012, which strengthens the royalty claims of
musicians, lyricists and others in the field.
Policies are adopted against digital piracy and file-sharing to block illegal music websites .
Adoption of revenue sharing model by Copyright Board requiring FM radio companies to share 2.0 per cent of
their net advertising revenues with music companies.
Music
100 per cent FDI allowed in the sector through automatic route provided it is in compliance with RBI
guidelines.
The government has carved out a National Film Policy to tap the potential of the film sector mainly for the
animation segment.
State-level initiative by governments to encourage animation industry.
Animation, Gaming and
VFX (AGV)
FDI/NRI investment of up to 26 per cent in an Indian firm dealing with publication of newspaper and
periodicals.
FDI/NRI investment of up to 26 per cent in publications of Indian editions of foreign magazines.
FDI/NRI investment of up to 100 per cent in publications of scientific and technical magazines/ specialty
journals/ periodicals.
Print
26. For updated information, please visit www.ibef.orgMedia and Entertainment26
KEY M&A DEALS IN THE SECTOR
Acquirer Target Date Value
PVR Ltd SPI Cinemas August 2018 US$ 94.42 million
Dish TV Videocon D2h February 2018 US$ 2.4 billion
Zee Entertainment 9X Media and INX Music October 2017 US$ 24.56 million
Delta Corporation Gaussian Network September 2017 US$ 34.37 million
Dentsu Aegis Network (DAN) SVG Media Pvt. Ltd April 2017 US$ 100-120 million
Hotstar Zapr Media Labs March 2017 NA
Zee Media Corporation (ZMCL) Reliance Broadcast Network (RBNL) November 2016 US$ 237.79 million
Eros International Media Ltd Puja Entertainment June 2016 NA
PVR DT Cinemas May 2016 US$ 81.89 million
Sony Pictures Networks India Pvt. Ltd.
(SPN)
9X Media Pvt. Ltd. April 2016 US$ 33 million
Zee Entertainment Sarthak TV July 2015 US$ 18.83 million
Viacom Inc. Prism TV July 2015 US$ 153 million
Dainik Jagran group Radio City June 2015 US$ 60 million
Carnival Films Private LTD. BIG Cinemas December 2014 US$ 111 million
Mergers and Acquisition deals
Source: KPMG – FICCI Report 2015 and 2016, News articles
Notes: NA – Not Available
27. For updated information, please visit www.ibef.orgMedia and Entertainment27
INCREASING FDI INFLOWS INTO THE SECTOR
FDI inflows into the Information and Broadcasting sector during April
2000 to June 2018 rose up to US$ 7.17 billion.
Demand growth, supply advantages and policy support are the key
drivers in attracting FDI.
Visakhapatnam port traffic (million tonnes)
FDI inflows into Information and Broadcasting sector (US$
billion)
Source: Department of Industrial Policy and Promotion (DIPP),
0.70
0.70 0.10
0.30
0.97
1.52
0.64 0.04
2.20
7.17
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
FY01-11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
FY01-
19*
Note: * - till June 2018
29. For updated information, please visit www.ibef.orgMedia and Entertainment29
GROWTH OPPORTUNITIES IN THE MEDIA AND
ENTERTAINMENT SEGMENTS…(1/2)
Television industry is expected to increase from Rs 651.90 billion (US$ 10.11 billion) in FY18 and reaching
Rs 1,179.60 billion (US$ 17.60 billion) by FY23.
Television is projected to grow at a CAGR of 12.60 per cent during 2018-2023.
Television
The print industry was worth Rs 318.90 billion (US$ 4.95 billion) in FY18 and is expected to reach Rs 424.90
billion (US$ 6.34 billion) by FY23.
Accelerated growth is forecasted in regional print and local news segments.
Print industry is projected to grow at a CAGR of 5.90 per cent during 2018-2023.
Print
The Indian animation and VFX industry was worth Rs 73.90 billion (US$ 1.15 billion) in FY18 and is expected
to expand to Rs 151.80 billion (US$ 2.26 billion) by FY23.
It is projected to grow at a CAGR of 15.50 per cent during 2018-2023.
Growth in international animation films, especially 3D productions and the subsequent work for Indian
production houses will help the growth in this segment.
Animation and VFX
Source: KPMG report – Media ecosystems: The walls fall down – September 2018, News articles
The Indian Premier League value increased to US$ 5.3 billion in 2017 from US$ 4.2 billion in 2016.
The 17th edition of U-17 World Cup was held in India, which became the worlds most attended event in the
history.
Sports
Note: CAGR is calculated from Rs figures
30. For updated information, please visit www.ibef.orgMedia and Entertainment30
GROWTH OPPORTUNITIES IN THE MEDIA AND
ENTERTAINMENT SEGMENTS…(2/2)
Source: KPMG report – Media ecosystems: The walls fall down – September 2018
Size of the Indian radio industry is expected to reach Rs 42.10 billion (US$ 627.98 million) by FY23, up from
Rs 25.90 billion (US$ 401.86 million) in FY18.
It is projected to grow at a CAGR of 10.20 per cent during 2018-2023.
Phase III of e-auctions for FM radio licenses will provide an impetus to the segment. Radio advertising is
another area likely to experience accelerated growth.
Radio
Size of the music industry is expected to grow to Rs 29.60 billion (US$ 441.53 million) by FY23, up from Rs
14.40 billion (US$ 223.43 million) in FY18.
Mobile VAS and arrival of 3G are likely to lead to a surge in paid digital downloads.
Phase III radio licensing will also help in increasing music revenues from radio.
Music
Size of the Indian film industry is expected to touch Rs 228.80 billion (US$ 3.41 billion) by FY23, up from Rs
158.90 billion (US$ 2.47 billion) in FY18.
It is projected to grow at a CAGR of 7.60 per cent during 2018-2023.
In order to promote India as a location destination for foreign production houses, the government is setting up
a single window clearance system for shooting permissions.
To promote joint productions, co-production agreements have been signed with Italy, Germany, Brazil, UK,
France, New Zealand, Poland, Spain and Canada.
Film
As of September 2018, Twitter announced video content collaboration with 12 Indian partners for video
highlights and live streaming of sports, entertainment and news.
Recent investment of US$ 3 billion was made by Amazon.com Inc., focusing primarily on the establishment
of their online streaming service, Amazon Prime, in the country.
Hotstar India is the largest premium online streaming platform with 350 million followers.
Online Streaming
Services
Note: CAGR is calculated from Rs figures
32. For updated information, please visit www.ibef.orgMedia and Entertainment32
INDUSTRY ASSOCIATIONS
Agency Contact Information
Indian Motion Picture Producers’ Association (IMPPA)
"IMPPA HOUSE”, Dr Ambedkar Road, Bandra (West), Mumbai - 400 050
Tel: 91-22-26486344/45/1760
Fax: 91-22-26480757
Website: www.indianmotionpictures.com/imppa/index.html
The Film and Television Producers Guild of India
G-1, Morya House, Veera Industrial Estate,
Off Oshiwara Link Road, Andheri (W), Mumbai - 400 053
Tel: 91-22-66910662
Fax: 91-22-66910661
E-mail: guild@filmtvguildindia.org
Website: www.filmtvguildindia.org
Newspapers Association of India (NAI)
A -115, Vakil Chamber, Top Floor, Vikas Marg, Shakarpur, Delhi - 110092
Tel: 91-9971847045, 9810226962
E-mail: contact@naiindia.com
Website: www.naiindia.com
Association of Radio Operators for India (AROI)
304, Competent House, F-14, Connaught Place, New Delhi - 110001
Tel: 91- 124-4385887
e-mail: info@aroi.in
Website: www.aroi.in
The Indian Music Industry (IMI)
Crescent Towers, 7th Floor, B-68, Veera Estate, Off New Link Road, Andheri West,
Mumbai - 400 053
Tel: 91-22- 26736301 / 02 / 03
Fax: 91-22-26736304
Website: www.indianmi.org
The Indian Society of Advertisers
Army and Navy Building, 3rd Floor, 148, Mahatma Gandhi Road
Mumbai- 400001
Tel: +91 (022) 2285 6045 / 2284 3583 / 2204 2116
Fax: +91 (022) 2204 2116
E-mail: isa.ed@vsnl.net
34. For updated information, please visit www.ibef.orgMedia and Entertainment34
GLOSSARY
AGV: Animation, Gaming and VFX
CAGR: Compound Annual Growth Rate
DIPP: Department of Industrial Policy and Promotion, Ministry of Commerce and Industry
DTH: Direct to Home
FDI: Foreign Direct Investment
FM: Frequency Modulatio
FY: Indian Financial Year (April to March)
GST: Goods and Service Tax
IPO: Initial Public Offering
M&A: Merger and Acquisition
M&E: Media and Entertainment
PPP: Purchasing Power Parity
US$: US Dollar
VAS: Value Added Services
VFX: Visual Effects
Wherever applicable, numbers have been rounded off to the nearest whole number
35. For updated information, please visit www.ibef.orgMedia and Entertainment35
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.95
2005–06 44.28
2006–07 45.29
2007–08 40.24
2008–09 45.91
2009–10 47.42
2010–11 45.58
2011–12 47.95
2012–13 54.45
2013–14 60.50
2014-15 61.15
2015-16 65.46
2016-17 67.09
2017-18 64.45
Q1 2018-19 67.04
Q2 2018-19 70.18
Year INR Equivalent of one US$
2005 44.11
2006 45.33
2007 41.29
2008 43.42
2009 48.35
2010 45.74
2011 46.67
2012 53.49
2013 58.63
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve Bank of India, Average for the year
36. For updated information, please visit www.ibef.orgMedia and Entertainment36
DISCLAIMER
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This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
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Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
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