IDC is a global market intelligence and advisory firm providing expertise on information technology, telecommunications, and consumer technology markets. It has over 1000 analysts located in over 110 countries who conduct surveys of nearly 300,000 technology users annually. IDC was founded in 1964 and provides global and local insights on industry trends, market opportunities, and technology and vendor performance.

1. IDC Corporate Overview
2013
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. IDC Overview
 IDC is the premier independent global market
intelligence, events, and advisory firm for information
technology, telecommunications, and consumer technology
markets (ICT)
 More than 1,000 IDC analysts, including in-house statisticians
and economists, provide global, regional, and local expertise
on technology and industry opportunities and trends in over
110 countries
 IDC has been delivering IT intelligence, industry
analysis, market data, and strategic guidance since its 1964
founding by Patrick McGovern
 Our multilingual, multicultural workforce surveys nearly
300,000 technology users and decision makers
annually, delivering unrivaled coverage
 IDC is a subsidiary of IDG, the world's leading technology
media, events and research company
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3. IDC Named Joint Global Analyst Firm of
the Year for 2012 by the IIAR
 The award is based on a survey of more than 200 analyst relations
(AR) professionals from across the globe who were asked to rate the
leading analyst firms on 15 criteria.
 IDC earned the top scores on the following criteria:
• Breadth & depth of research coverage – geography
• Breadth & depth of research coverage – vertical
• Ease of scheduling inquiries
 IDC also received high rankings on the following criteria:
• Breadth & depth of research coverage – technology
• Quality of research & advice
• Ease/quality of consulting engagement
• Ease of scheduling briefings
• Ease of leveraging research for marketing purposes
• Pricing negotiability
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4. IDC Strengths
 Global Perspective
 Worldwide definitions
 Country insights
 Global, regional and country
consistency
 Fact-Based Insights
and Actionable Advice
 Deep Segmentation
 High Quality Methodology
 Customer Service-Focused
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5. IDC Analysts Present in >50 Countries
IDC analyzes the future of IT, telecommunications, and
consumer technology markets worldwide, with analysts in
over 50 countries and regional research hubs in:
Framingham, Massachusetts; Miami; London; Prague;
Dubai; Singapore; and Hong Kong.
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6. IDC’s Research Assets are Distributed
Around the World
EMEA/CEMA
US/Canada 30%
34%
Latin America
7% Asia/Pacific inc.
Japan
29%
IDC’s 1000+ analysts are located in all regions around the world.
47% are located in emerging markets.
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7. IDC Analysts Focused on Analyzing
Local Markets
9% 7%
28% 29%
Latin America
Asia/Pacific
EMEA 34% 30%
North America
29% 34%
Worldwide ICT Spending Percent of 1000+ IDC
by Region, 2011 analysts in each region
Market presence and relationships drive local knowledge
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Source: IDC Worldwide Black Book, Q2 2012 (August 2012)

8. Extensive Investment in Primary
Research
Canada
16,000+
U.S.
EMEA
125,000+
50,000+
Asia/Pacific
70,000+
Latin America
21,000+
Each year, IDC surveys nearly 300,000
technology users and decision makers around the world
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9. IDC Value: Providing Expertise at Every
Stage of Your Business Planning
Market Intelligence Services
• Market size and forecasts
• Market trends Custom Consulting
• Vendor performance IDC can help with custom
• Direct analyst expertise projects in any stage
• Competitive analysis
Data Tracking Tools
Electronic tools to
track market data and
deals frequently
Partnering and
Channel Offerings
Go-to-Market Services • Identify key players to
• Lead generation partner with
• Speaking engagements • Develop partner
• Sales cycle advancement programs
• Independent content for • New channel strategies
marketing and sales collateral • New delivery models
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10. IDC’s Worldwide Geographic Coverage
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

11. IDC’s Worldwide Geographic Coverage
Americas (22)
United States
Canada
Latin America
Argentina Honduras
Bolivia Mexico
Brazil Nicaragua
Chile Panama
Colombia Paraguay
Costa Rica Peru
Dominican Rep. Puerto Rico
Ecuador Trinidad & Tobago
El Salvador Uruguay
Guatemala Venezuela
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12. IDC’s Worldwide Geographic Coverage
EMEA - Europe, Middle East, Africa (82)
Europe Middle East/Africa
Austria Bulgaria Bahrain Algeria
Belgium Croatia Iran Angola
Denmark Cyprus Israel Botswana
Finland Czech Republic Jordan Egypt
France Estonia Kuwait Ethiopia
Germany FYROM Lebanon Ghana
Greece Georgia Oman Kenya
Ireland Hungary Pakistan Libya
Italy Kazakhstan Qatar Madagascar
Netherlands Kosovo Saudi Arabia Mauritius
Norway Kyrgyzstan Syria Morocco
Portugal Latvia Turkey Mozambique
Spain Lithuania UAE Namibia
Sweden Malta Yemen Nigeria
Switzerland Moldova Rest of Middle East South Africa
United Kingdom Montenegro Tanzania
--- Poland Tunisia
Albania Romania Uganda
Azerbaijan Russia Zambia
Belarus Serbia Zimbabwe
Bosnia Slovakia Rest of Africa
and Herzegovina Slovenia
Tajikistan
Turkmenistan
Ukraine
Uzbekistan
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13. IDC’s Worldwide Geographic Coverage
Asia/Pacific & Japan (19)
Asia/Pacific
Australia New Zealand
Bangladesh Philippines
Cambodia PRC
Hong Kong Singapore
India Sri Lanka
Indonesia Taiwan
Korea Thailand
Malaysia Vietnam
Myanmar Rest of A/P
Japan
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14. IDC Influence: Media Mentions
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

15. IDC Is the Industry Leader in Worldwide
Media Mentions
Worldwide Media Mentions Calendar Year 2012
24,734
24,000
20,781
20,000
16,000
12,000
8,000 7,168 6,583
4,000 2,528
558
0
IDC Gartner ForresterFrost & Sullivan Ovum Yankee
Source: Factiva 15

16. IDC Is the Industry Leader in Worldwide
Media Mentions… and Growing
Worldwide Media Mentions 2011 vs. 2012
and Year-Over-Year Growth
24,734
24,000
20,781
20,000 19,316 18,941
16,000
28.0% 9.7%
12,000
8,000 6,937 7,168 6,583
4,823
4,000 2,528 -27.9%
2,030
3.3% 36.5% 24.5% 774 558
0
IDC Gartner ForresterFrost & Sullivan Ovum Yankee
Source: Factiva 16

17. For More Information, visit www.idc.com
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18. Questions and Future Requests
Please contact
sales@idc.com for more
information
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