Setting the landscape for social media. Have you considered the impact and the change in communication that social media presents? Have you seized the opportunity yet?
The mobile economy is here, and your business needs to respond today. People are either asleep or connected, and mobile savvy consumers are looking for memorable experiences with your business - in a personalised way. Enjoy and share with anyone you think needs to see this deck.
Setting the landscape for social media. Have you considered the impact and the change in communication that social media presents? Have you seized the opportunity yet?
The mobile economy is here, and your business needs to respond today. People are either asleep or connected, and mobile savvy consumers are looking for memorable experiences with your business - in a personalised way. Enjoy and share with anyone you think needs to see this deck.
What Will Your Legacy Be SIIT? Social Media Strategy in 2016Jeph Maystruck
On February 4th an amazing lunch and learn happened on the SIIT campus in Saskatoon. The smell of inspiration was in the air! (well actually it was pizza, but still just a good!) We talked about our target audience, that student on the fence, thinking about going back to school and they see a video we posted on Facebook showing a "day in the life of a student" and boom, you have the chance to get to an audience that is increasingly more difficult to get to.
2016, the year of engagement. When in comes to social, no one cares about you until you care about them. And stop asking people to spread what you are doing and start doing things that people want to spread.
Long live the purple cow!
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Green Flag Branding Solutions (P) Ltd. is South India's leading brand management and brand communication agency that help businesses to develop, nurture and launch as a brand. Brand Management is a science and we always go forth by being creative and experimenting with our marketing and branding strategies.
We want to invent new ideas not new rules. Green Flag creates experience marketing and build relationships. We are intangible asset for our clients, helping them to build and educate new audiences, promote their products and create bonds with consumers through innovative experimental, social and promotional marketing.
This is not your normal company overview, but frankly we are not a normal company.
This is more about why we do what we do, than it is about what.
Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions.
Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium.
Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics.
Interested in knowing more?
So are we! Every day!
Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!
What Will Your Legacy Be SIIT? Social Media Strategy in 2016Jeph Maystruck
On February 4th an amazing lunch and learn happened on the SIIT campus in Saskatoon. The smell of inspiration was in the air! (well actually it was pizza, but still just a good!) We talked about our target audience, that student on the fence, thinking about going back to school and they see a video we posted on Facebook showing a "day in the life of a student" and boom, you have the chance to get to an audience that is increasingly more difficult to get to.
2016, the year of engagement. When in comes to social, no one cares about you until you care about them. And stop asking people to spread what you are doing and start doing things that people want to spread.
Long live the purple cow!
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Green Flag Branding Solutions (P) Ltd. is South India's leading brand management and brand communication agency that help businesses to develop, nurture and launch as a brand. Brand Management is a science and we always go forth by being creative and experimenting with our marketing and branding strategies.
We want to invent new ideas not new rules. Green Flag creates experience marketing and build relationships. We are intangible asset for our clients, helping them to build and educate new audiences, promote their products and create bonds with consumers through innovative experimental, social and promotional marketing.
This is not your normal company overview, but frankly we are not a normal company.
This is more about why we do what we do, than it is about what.
Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions.
Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium.
Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics.
Interested in knowing more?
So are we! Every day!
Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!
We at TECHNOART combine technology and art to create and manage branding and advertising services.
We believe in sheer creativity and development of ideas. We believe in creativity and that’s what we have mastered into since our inception in the year 2009. We entered the field when it was a clutter, but is now fiercely competitive.
What makes us different from others is our approach to not just to satisfy our clients, but to delight them with irresistible services. We never plan for the results expected by the clients, but we devise strategies to ensure that our client’s customers are delighted too.
We are process oriented people ensure the best output for the work given to us. Our strategy is simple - We just want to imprint our clients' image with style, elegance and trust. An increase in revenue for their businesses comes in naturally with our efforts.
Specialties
Laser Cutting, CNC Router Cutting, Powder Coating, Wooden Fabrication, Metal Fabrication, Acrylic Fabrication
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
A creative digital strategy talk which looked at the core areas of digital marketing outside of Web Design.
The presentation also covered good and bad examples but more importantly focused on what we believe to be the key ingredient. Understanding your target Market.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
A glimpse at the Future of Media presented to the Media and Entrepreneurship Students at the Digital Arts and Entertainment Lab at Georgia State University
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
CCPA and the Future of Privacy-First Digital AdvertisingThe Media Kitchen
What is CCPA?
The California Consumer Privacy Act (CCPA) - which goes into effect on January 1, 2020 - grants California residents (“consumer”):
● Control over:
○ What entities are collecting their data
○ What type of data is being collected and for what purpose
○ Who the data is being sold to / shared with and for what purpose
● The ability to delete the consumer’s data and/or stopping any selling/sharing of data
Under CCPA, data collection and data sharing become fully transparent to the consumer, and, most importantly, companies must process opt-out requests within 45 days.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Presented to the Miami Ad School by Brandon Schifrien: August 8, 2017
A topline overview of programmatic media, along with a description of why creatives should understand what it is and how it impacts them (DCO). The latter half of the presentation includes a brief overview of DCO, before concluding with key takeaways from the presentation.
Presented by Bruce Harwood: June 29, 2017
Have you heard about traditional media but aren't quite sure what it is? This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it. As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
Presented by Ashley Sobel: July 7, 2017
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Presented by Annie McAndrews: July, 25, 2017
Everyone is searching, but who knows exactly what they’re looking for? Paid search allows advertisers to step in and help point users in the right direction. In this class, we’ll discuss how paid search works and why it should be a part of your client’s digital strategy. We’ll also review the different ways advertisers utilize paid search to help us find the object of our desire, be it shoes, burritos, or even a college degree.
Tmk.edu Startup + Brand Collaborations: October 2016The Media Kitchen
Presented by Jessica Peltz: October 7th, 2016
This class will cover how to understand and work with the range of startups you see everyday. We'll talk about how to vet a startup for business and production traction, how to gauge the depth of their team and experience, how to research their funding and traction, and how to figure out the best way to work with them. We'll also discuss how startups perceive agencies and brands and how to create a good working relationship with startups.
Presented by Ashley Sobel: July 26, 2016
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
TMK.edu Promotions and Sponsorships: September 2016The Media Kitchen
Presented by Ludmila Palasin: September 14, 2016
How do you identify the right partner? How will we know if the event/sponsorship is successful? This session will go through some strategic guidelines and hidden pitfalls of this branch of marketing. There will also be some cases studies – good and bad – to give you additional insight and knowledge in order to create successful campaigns.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
Presented by Catherine Romero: September 21, 2016
This class will cover the Billing process; how to handle and process the Vendor invoices; the Reconciliation process; how to read and understand the financial reports; and review the guidelines to billing and budgeting.
Presented by Bruce Harwood: July 2016
Have you heard about traditional media but aren't quite sure what it is?
This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it.
As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
Presented by Monique Lemus: June 24, 2015
This presentation covers how communications planning is the basis for how we approach media campaigns for our clients, why communications strategy is important from the onset and what factors should be considered when building our communications plan. We will also cover the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
TMK.edu Traditional Media Buying Presentation: August 2015The Media Kitchen
Presented by Ludmila Palasin: August 12, 2015
This presentation provides a recap of our suite of research tools to be sure that everyone knows what is available. But there is a lot more out there – a lot of it for free. This presentation will go into depth on what these are and how to access and use them.
Presented by Josh Engroff: August 19, 2015
This presentation provides an introduction to the general concept and principles of analysis, as well as the strategic benefits that can be realized from its fundamental applications. In it, we examine some informative cases illustrating the value organizations have been able to achieve by embracing and practicing diligent analytics. Additionally we share some of the most practical tools, techniques and methods commonly employed in manipulating and analyzing data in pursuit of pivotal underlying insights that fuel superior decision-making.
The way we perceive strangers has changed drastically with the booming sharing economy and services that entrust strangers to take on specific tasks.
There’s a lot to be discussed, and we hope you find the content in this volume thought-provoking.
There are links on the slide with a variety of apps so don’t forget to try ‘em out!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. ...if one of my own children were to ask me, I would
tell them to try and get a job at The Media Kitchen.
The reason is that it has one of the best cultures for
understanding the future of advertising and media...
- Joe Mandese, MediaPost
2
7. ON-GOING
EDUCATION
7
PROGRAMMATIC BUYING
1-800
ANNUAL DIGITAL MEDIA
VENTURE CAPITAL CONFERENCE
THE TEST KITCHEN
July 11, 2010
Madison Avenue’s World
of Tomorrow
By STUART ELLIOTT
WITH technology changing faster than Lady Gaga’s
concert costumes, it is increasingly difficult for Madison
Avenue to keep up with the gizmos on which consumers
look at – or avoid – commercials, banners, Web video
and other forms of advertising.
8. 8
KBS+ VENTURES
200+ deals reviewed per year
10,000 copies of book distributed
80 Ventures Fellows have completed the program
6,000 readers of our weekly technology newsletter
“If it’s really going to be in your culture, it’s got to be in your building.”
- Lori Senecal
9. 9
TECH STACK
Viewability & Anti-Fraud
Programmatic Attribution Modeling
Data Visualization
Ad Serving & Trafficking
Privacy