Maverick is a creative activation agency specializing in transforming client needs into real-world activations through a deep understanding of consumer interactions across various environments. With 15 years of experience, they focus on delivering flawless execution of innovative ideas for events, promotions, and sponsorships, positioning themselves as experts in activating brands effectively. Their portfolio includes work with global sports tournaments and significant events, leveraging local and international expertise to ensure success.

1. Seeing Things Differently
for the last 15 years

2. We are a creative activation agency that excels in
interpreting needs of our clients’ into real world
activations that work!
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We do this using our real life understanding of how
customers, consumers, corporates and sports fans
react and interact with their specific environments.

3. Who is Maverick?
We know exactly who we are,
we’ve spent the last 15 years
figuring it out!
Its what we mean to you, that
matters to us.
We are the activation Ninja’s, the
go-to guys (and gals), the ones to
call when the ones-to-call are not
answering.
BE AMAZING
The World Needs More Amazing!
Mostly we have built a reputation
on solid ideas delivered flawlessly
that meet strategic objectives.

4. Why us ?
We are passionate supporters, of
passionate supporters, it’s the
lifeblood of every brand.
BUT
Simply put, we believe the
majority of activations, events
and promotions…don’t deliver.
Too many great ideas, are flawed
in the final delivery.
We love the challenge of
balancing great ideas, with
greater execution.

5. How we do it!
We use the strength of our cumulative real world expertise, from delivering
projects around the world (yes, us, really) and the invaluable working
relationships with our clients’ to solve the biggest question of them all.
Irrespective of the project, be it exhibition or event, promotion or activation,
sponsorship or sales conference…the single over-riding challenge we strive to
solve is WHY are we doing this?

6. We work in a world where
Normal is Never Good Enough

7. What we do? Events
Activations
We are not big fans of lists!
Launches
But for the overachievers out RoadShows
there, that need to tick that box –
our skill set is defined by the Promotions
ability to translate, and deliver
brands into the real world, for real Sponsorships
people, in real time.
Exhibitions
We do these things for global Conferences
brands and local businesses,
working in sports stadiums in Sri-
Lanka, Conference Halls in International
Cairns and Shopping Centre’s in
Sandton.
Consulting

8. A Winning Approach…

9. Our philosophy :
Equilibrium!
The best ideas are ones that can be
delivered flawlessly, with relevant creative
execution and strategic insight.
Its too easy to get this balancing act
wrong and allow individual elements to
overpower others in the execution mix.
Activations in equilibrium with these
principles, ultimately deliver! Every time.

10. Our methodology :
Strategy
Creativity Delivery

11. Our clients :

12. Maverick handles all in-stadium activation for the ICC Global Tournaments, as well as all
major in-bound Cricket properties, such as IPL, World T20 and Champions League

13. International Pedigree
We are proud of our 100% home-
grown South African heritage.
Unlike most local agencies, that
claim international expertise
through affiliations, we are one of
the few local agencies that
actively works out of the country.
This exposes our teams directly
to best-of-breed international
practices, creative alternatives
and implementation strategies.

14. 0 – 9 Year Activities Area
•
BHP BILLITON field.
Inflatable cube marquee to be erected on bottom
• Size of marquee 30 x 15
• A crew of 20 individuals qualified and/or trained in working with
younger childrenJHB Community Event will attend to
overseen by 1 senior manager
the safety and planning DECEMBER 2007
4TH of the days activities.
• All children to be signed in by an adult.
• An arm band with parents contact number will be
attached onto each child. The child will not be
allowed out the demarcated area on any condition.
Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD
Maverick constantly investigates new activation trends and technology such as inflatable
venues, like this turn-key portable retail project for NIKE.

15. A sample of our Sports Activation projects :
ICC Cricket World Cup : India, Sri-Lanka, Bangaldesh
Standard Bank Pro20 Series – 8 years
Karbonn Smart Champions League T20
94,7 Cycle Challenge Operational Assistance, and Branding Management
Blue Bulls In-Stadium Match presentation and Spectator Programme
Cricket South Africa – Season Presentation Management, All properties
Indian Premier League – Opening Ceremony and Centralised Tournament
Entertainment and Presentation
ICC World T20 Sri-Lanka
702 Walk-The-Talk Operational Assistance, and Branding Management
FIFA World Cup SA 2010 – ZAKUMI mascot programme and management
FIFA FootBall for Hope – Alexandra Street Football programme
MTN FanZones – FIFA World Cup SA 2010

16. Maverick stages a variety of live events annually..from pharmaceutical
product launches, to live broadcast awards dinners and awards
banquets

17. A sample of our Event Activation projects :
Samsung Connect Day – Cape Town
Nestle Internal Sales Launch
Cricket South Africa Annual Cricket Awards Banquet
SAB Environmentalist of the Year Awards
Liberty Life Sales Conference and Roadshow
Aspen Pharma – Product Launch, Exhibitions and RoadShows
Roche Pharma – Internal Comms, Sales Conference and Exhibitions
SAB Sports Media Awards
Nestle New Building Launch
Murray and Roberts Mid Management TeamBuild and Conference
Murray and Roberts Jack Cheetham Awards
FNB PayPal SA launch and developer roadshows
Microsoft Partner Awards Programme and Gala Dinner

18. Maverick developed, conceptualised and implemented the MTN FanZones @ Montecasino and
V&A WaterFront over FIFA World Cup South African 2010.

19. A sample of our Tactical projects :
TakeALot – Mall Ambush and Viral
Karbonn Smart Champions Trophy – Social Media Ambassador Programme
SA Tourism – Flashmob
Karbonn Smart Champions Trophy – Melrose Arch Street Party
Cell C – Gay Pride Win-A-Trip to London pride campaign
Nike – Jozi Runs Pledge House
Samsung – Blue Man Group CT Connect Day promo campaign
CSA – Social Media Ambassador Programme

20. MAVERICK develops pro-active conceptual activations, that explore new engagement
opportunities within the sponsorship space for brand activation and leveraging purposes.

21. Want to see things differently?
For a personal presentation, and more detail on
specific case studies, reach out for more info.
.
Andrew Ross – andrew@mavericksa.co.za
+27 83 400 9031