A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc

1. Why do you need a
smartphone app?
Sector presentation by

2. Foreword
• This short presentation aims to highlight the
main digital trends in healthcare, focusing
on the importance of mobile applications.
• At the same time we will give you some
hints to help you develop the application
that best suits your goals.
• Please let us know your thoughts so we can
guide you through the whole process
towards the perfect solution.

3. By 2015, at least 500 million
smartphone users worldwide will be
using health-related apps, says Tighe,
who recently spoke at MIT
Technology Review’s EmTech
conference in Cambridge,
Massachusetts.
By 2017, the app market is projected
to reach $26 billion, according to
Research2Guidance, a research and
consulting firm that focuses on the
global app economy
Source: http://www.technologyreview.com/view/532661/mobile-medical-apps-a-market-on-the-move/
Digital Health Trends

4. Why smartphone apps shifted
from „nice to have”
to a „must have”?
Digital Health Trends

5. belive they should have full access to their
medical records online.
86%
84%
of patients conduct a health related research
before scheduleing a doctors’ appointment.
in the age bracket 18-34 say, that consultation over
a mobile device are the best option for them.82%
of the consumers are interested in buying
wearable health trackers52%
Americans have downloaded a healthcare
app for personal use.247M
Source: http://hitconsultant.net/2014/09/16/digital-patient-infographic/ (American survey, 2014 Q4)
Digital Health Trends

6. Mobile apps now account for 52% of all time spent in
digital media.
Smartphone users spent 89% of their mobile media time
using mobile apps.
The average time people spend on their apps is
increased by 21% over the last year.
Digital Health Trends
Source: http://www.go-globe.com/blog/mobile-apps-usage/ (global research, 2015)

7. Fastest growing mobile app categories
by time spent
Music
Health&
Fitness
Social
Networking
Travel
Sports
Games
News
Entertain-
ment
79%
51%
49%
28%
16%
22%
15%
14%

8. Market review

9. More and more medical/pharmaceutical
companies realise that an app is inevitable.
Let’s take oncology related apps as an
example
source: www.pocket.md
Medical app market

10. 15%
7%
5%
11%
5%
13%
13%
13%
4%
2%
2%
4%
4%
2%
Oncology realted applications
(share in %)
Novartis
Roche
Astra Zeneca
Janssen
Eli Lilly
Merck
Celgene
Amgen
Bayer
Bohringer I.
Genzyme
F. Hoffmann
Chugal
Genetech

11. Medical app market
All in all, by now, there are several thousand
pharma/med related apps in the stores, BUT:
• There is always a better way to build up an app.
• There is always a new need to satisfy.
• There is always a new technology to expoit.
• There is always a better communication to
generate more downloads than competitors’
apps have.
• …

12. Most common functions
of a medical app

13. I. Performing patient specific analysis/guidance
Helping Patients to
• diagnose their condition
• take preventive actions
• self-manage their disease/conditions without providing
specific treatment.
• get in touch with experts
• find the best cure for their illness (excercises, treatments)
• get access to electronic copies (e-books, audio books)
with generic text search capabilities…
Most common functions

14. • Urine test kit
• Blood test kit
• Blood pressure monitor
• Smart body Analyser
• ECG heart monitor
• Mobile breathalyzer
• Dermatoscope
• Pulse optimizer
• Blood Glucose Monitoring System…
II. Connecting devices to the smartmobile
Most common functions

15. • Provide easy access to information related to patients
health conditions or treatments
• Provide patients with simple tools to organize and track
their health information.
• Help patients document, show or communicate potential
medical conditions to health care providers.
III. Enabling patients or providers to interact with Personal
Health record or Electronic Health Record systems
• To look up drug information and interactions,
• Find other providers for consults and referrals, and quickly
calculate patient measurements like BMI.
• Social network of doctors.
IV. Solutions for doctors
Most common functions

16. (best practices)
A bit of apetizer…

17. A bit of apetizer…
10 Apps Changing Healthcare – Smartphone Innovations in the Industry
Flu Near You uses crowd-sourcing to quickly detect and track flu
outbreaks. The community-driven app allows users to share and
monitor real-time information about flu outbreaks in their area.
BlueStar is a prescription-only healthcare app for patients with type
2 diabetes. The patients input their glucose, diet, and exercise data
into the app; BlueStar doctors review the data remotely and send
patients regular feedback.
The MDLive healthcare app offers 24-hour virtual access to a
doctor. Users can see a doctor online, ask a doctor questions, and
schedule appointments all via their smartphone.
The SpotCheck app enables users to send a photo of any mole
they are worried about to a team of board-certified dermatologists
for free. A response is received within 24 hours to let the user know
if it looks atypical.

18. A bit of apetizer…
10 Apps Changing Healthcare – Smartphone Innovations in the Industry
Like SpotCheck, DoctorMole app helps identify
potentially cancerous moles from benign ones.
With MediCast users never have to wait for a doctor’s
appointment, or sit in a crowded waiting room again. Top
doctors come to your home, office or hotel 24 hours a day, 7
days a week.
The Pager app applies a modern twist to a traditional
service, allowing you to find a local doctor for a house call
any time, day or night.
The ZocDoc healthcare app allows users to find doctors
they love, read real reviews, and book appointments
instantly.

19. A bit of apetizer…
10 Apps Changing Healthcare – Smartphone Innovations in the Industry
With HealthGrade users can find doctors and dentists based on
insurance, patient satisfaction, condition, procedure, specialties
& more.
PharmaSecure’s psVerify Mobile App allows users to verify that
their medicine is real. The app helps patients avoid fraudulent
medication purchases by authenticating the medicine at the
cost of an SMS.

20. The pharma sector
Source: http://mobihealthnews.com/wp-content/uploads/2015/07/pharma-app-infographic.jpg
(US+UK+Germany)

21. What about the pharma
sector itself?

22. What about the pharma
sector itself?

23. Conclusion

24. We have given you some of the best
examples to help you generate ideas.
As you can see, your app should not
necessary be linked directly to a certain
drug you produce.
It could even be, a less direct, „general”,
(but Novartis branded) app, that helps
the patient get general info about
his/her condition offering prevention,
help or treatment. - But drug
recommendation or promotion can be a
part of an app like these.
HEALTH
Health
Conclusion

25. The first steps towards
having a perfect app
Please answer these questions, so we can elaborate
a proposal for you!

26. I.What is the aim of the app?
Questions
III.What type of problem should it solve for the target group?
IV.Do you need an event app or a publicly available app?
V.If multilingual, which languages?
VI.What are the main menu points?*
VII.Do you have a functional specification and/or any
wireframes created?**
* Wireframe is a structural drowing that shows how the user will experience and interact with the app.
II.Who is your target group?
** If you do not have any in mind, what should be the 3 core features?

27. VIII.Do you have any visual design done?
Questions
IX.Have you seen any sector specific examples, that you
really liked and we should use as an inspiration?
X.Do you have an allocated budget (range) for it?

28. Waiting for the answers, comments
to move on.
Gabor Lakatos
project manager
+36 20 402 1403
glakatos@arworks.hu
www.arworks.com