The document summarizes the results of audience research conducted for an exhibition exploring the UK's attempts to manage mental illness over the last 200 years. Initial title evaluations found participants preferred "Frame of Mind" while "Under Control?" best represented the topic. Personal meaning mapping revealed mental illness is associated with negative stereotypes and emotions. It was seen as taboo yet universal. Participants felt more support, understanding, and treatment options were needed. Color scheme testing indicated neutral pale colors were most appropriate for the exhibition. A QR code poll found most participants were skeptical of using them in exhibitions.