The document discusses different elements that appear in film opening sequences and their purpose and effect on audiences. It explains that company names are prominently displayed to acknowledge their role in financing the film. Actor and actress names are also highlighted to promote interest in the film based on favorite stars. The film title appears later and is prominently displayed to inform audiences of the name. Background elements can provide clues to the film's genre and setting. Text treatment and positioning are used to signify the importance or lack thereof of certain names.