2. Google Confidential and Proprietary
What is Adsense?
.
.Adsense is a platform for website publishers to generate money by
displaying targeted Google ads on their websites
1
You select where to place
the ads on your site
Here’s how it works
2
Google returns ads on the
page targeted to the content
and the users location
3 When users click on the ad,
Google bills the advertiser
You get paid a portion of
that revenue4
3. Google Confidential and Proprietary
Adsense Partner Network
$6 Billion
paid to partners annually
100,000s
of AdWords advertisers
worldwide
99%
participation from Google’s
largest 1000 advertisers
200 Billion
ad exposures/month
79%
reach of US
internet users
500 million Internet users worldwide Hundreds of publisher partners making
more than $1M
4. Google Confidential and Proprietary
The public + private opportunity
.
Public entities have started looking into Adsense
More will come if we can…
• Create a new revenue stream for governments
• Enhance the user experience with targeted listings
• Do this in manner consistent with government's values and
policies
5. Google Confidential and Proprietary
Two products: search & content
•
• AdSense for Search (AFS):
Text based advertisements used to monetize search-based traffic
• Google Doubleclick Ad Exchange (ADX):
Text and/or Display advertisements used to monetize content sites
6. Google Confidential and Proprietary
Seamless integration and
placement flexibility
● Placement flexibility to maintain
best user experience
● Customizable font, size, and
border styles to suit your site
