About the product
• Projek is about connecting people with ideas by
enabling quick feedback for early creative
projects. Users can post projects in various
stages, offering incentives to the creative
community to help them shape their product as it
comes to fruition.
About the project
• This project is for Joe, a creative generalist who is
always looking for opportunities to advance his
creative career efficiently and resourcefully.
• Small-time designers trying to get their projects
off the ground lack the proper and quick
feedback needed to refine their product into
what they really want.
• By enabling designers to connect with each other
and offering monetary incentive, designers
dedicated to improving their prospects and
projects can achieve rapid feedback from the
(moderated) design community.
Getting to know Joe
The core of this project aimed at finding out
what Joe needs.
From who he is, and where he wants to be.
A dedicated, clean life.
Joe is a dedicated entrepeneur, always
looking for ways to advance himself
into design and creating the perfect
He doesn’t buy things. In fact, the only
things he buys are things that keep his
march going (like this class!)
So what does he buy?
I aimed to try and let Joe have access to all the obscure classes in the bay to help
him find a perfect class. Classes are things we shop for, right?
No, all that was happening was I was covering up his true motivation in
something, though useful, targeted towards people LIKE Joe, and not Joe.
• Joe loves bouncing ideas off his wife and his
• He takes ideas and runs with them.
• He’s entrepeneurial and ever-advancing.
• In other words, he’s actionable. The only thing
that stops his action is the sleep of feedback.
• This is what Projek aims to stop.
• Users Tested: ~8
• Main findings:
– The main input was squished together and was too
convoluted for the user.
– Camera not found useful in context of project.
– No stable preference display
- Guide-scheme given to the posting workflow
- Removed camera and allowed only URLs, PDFs, or
Things I learned
• Leave the vacuum.
• Stop the feature creep. Focus on Joe’s
• Don’t sweat the small stuff. Waste less.
• Paper is evil. Err, be more organized…