This document provides tips for designing effective web pages. It recommends considering the purpose of the site and intended audience when designing. The information should be organized logically and broken into smaller chunks to facilitate loading over the internet. Navigation tools and menus should be placed consistently. Horizontal rules and underlined text are suggested for separating sections and indicating hyperlinks, while overuse of italics and all capital letters are discouraged as they can be difficult to read. The goal is to make pages easy to navigate so visitors can quickly find relevant information.