The document provides tips for clear business writing, including using simple, lucid words; avoiding ambiguous, figurative language; choosing words carefully; using effective sentence construction and paragraph design; and crafting an effective message. It recommends using familiar, concrete words and active verbs to make writing more impactful, as well as words that aid a conversational style. Proper sentence construction and paragraph design are also emphasized.

1. TIPS FOR CLEAR WRITING
 USE SIMPLE,  AVOID
LUCID, EFFECTIVE AMBIGIOUS,
WORDS. FIGURATIVE
WRITING.

2. PARAMETERS FOR BUSINESS
WRITING
 CHOICE OF WORDS.
 EFFECTIVE SENTENCE
CONSTRUCTION.
 PARAGRAPH DESIGN.
 AN EFFECTIVE MESSAGE.

3. USE FAMILIAR WORDS-The golden rule is to
keep in mind the convenience & mental make
up of the receiver. Simple known words have
better impact.
 Try  Endeavour
 Findout  Ascertain
 End  Terminate
 Show  Demonstrate
 Use  Utilize

4. USE CONCRETE WORDS-Words should
create sharp pictures in our minds. Avoid
abstract words which have wide meanings.
 Significant rise  150% increase
 Majority  65% by Sunday
 Administration  Administrative
 Substantial gain officer
 Foresee
appreciation
 Avoid opinion words
like high , low, most,
least

5. Use single short words -Avoid using many
more words than required.Short words generally
communicate better.
 Herewith enclosed  Enclosed is..
please find
 I deem it advisable  I suggest..
 This is to inform you ..  Direct beginning..

6. Use strong words & active verbs-They
make immidiate impact &communication
becomes forceful
 Successful Business  Tycoon
Man  Boom
 Business prosperity  Slump
 Business Decline  The management
 Your efforts are appreciates your
appreciated. efforts.

7. USE WORDS THAT AID
CONVERSATIONAL STYLE OF
WRITING
 Writing with the you-attitude produces
goodwill & influences favourably.
 Positive words are usually best carriers
of the message.
 Courtesy in framing messages, never
let out anger as it spoils goodwill.

8. SENTENCE CONSTRUCTION
 Keep sentence short & its content limited. (do
not overload)
 Avoid surplus words &common phrases-in the
neighbourhood (about),on the occasion of
(on), just some time ago (recently),inspite of
the fact(even though)
 Avoid unnecessary repetition with thought of
emphasis.
 Maintain sentence unity & coherence.
 ADHERE TO THE RULES OF GRAMMAR!!

9. Eliminate cluttering phrases.
 At whatever time we receive a special order it is
immediately sent to the production planning department.
 Whenever we receive a special order, we send it to the
production planning department.
 Contrary to our expectations, the new law will allow the
company to reduce its income taxes.
 Unexpectedly, the new law will let the company reduce its
income taxes.
 In some instances, we sell directly to the retailer.
 Sometimes we sell directly to the retailer.

10. Cut surplus words.
 You are hereby instructed to send all daily reports directly
to this office as promptly as possible.
 Send all reports to this office promptly.
 Your attention is directed to paragraph 3, which
summarizes the findings of this study.
 Paragraph 3 summarizes the findings of this study.
 Enclosed herewith are general instructions which are sent
to you for your guidance and information.
 The enclosed general instructions are for your guidance
and information.

11. PARAGRAPH DESIGNING
 Aiming at unity keep the paragraph
short
 Make effective use of topic sentence
 Make the paragraph move forward.

12. EXERCISE— 1
SHORTEN THE PHRASES
 Are of the opinion
 As a consequence of
 A large number of
 Arrived at the conclusion
 At an early date
 At the present time
 It as come to my attention

13. EXERCISE—2
Rewrite the paragraph
The main building was inspected on October 1. Mr. George
Wills inspected the building. Mr.Wills is a vice president of
the company. He found that the building has 6,500 square
feet of floor space. He also found that it has 2,400 square
feet of storage space. The new store must have a minimum
of 6,000 square feet of floor space. It must have 2,000
square feet of storage space. Thus, the main building
exceeds the space requirements for the new store.
Therefore, Mr. Wills concluded that the main building is
adequate for the company’s needs.

14. EXERCISE—3
Lack of Unity in a Paragraph
At the university I studied all the basic accounting courses as
well as specialized courses in taxation and computer security. I
also took specialized coursework in the behavioral areas, with
emphasis on human relations. Realizing the value of human
relations in business, I also actively participated in
organizations such as Sigma Nu (social fraternity), Delta Sigma
Pi (professional fraternity), and University Sing. I selected my
elective coursework to round out my general business
education. Among my electives were courses in investments,
business report writing, and business ethics. A glance at my
resume will show you the additional courses that round out my
training.