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This document discusses Facebook and marketing strategies on the platform. It provides information on what Facebook is, who uses it, and why it is popular. It then outlines various ways to market on Facebook, such as through profile pages, groups, events, and applications. It emphasizes listening to user conversations, being part of experiences rather than just advertising, and creating useful applications that share information and experiences with friends in a viral manner. Examples of applications created by the company are also provided.






















