This document presents an agency called TotalImpact as providing integrated communications services. It summarizes that TotalImpact was created in 2005 as an advertising and PR agency specializing in those areas. It then introduces the concept of developing integrated communications services to help clients with all their marketing needs through coordinated plans. The rest of the document provides details on TotalImpact's expertise, competitive advantages, team, network and examples of their work.

1. A Credentials Presentation
INTEGRATED COMMUNICATIONS

2. Background
TotalImpact created in 2005 as an advertising and public relations agency.
Over all our company can be characterized as service business agency
specializing in advertising and PR.
From many years customer have suffered from communication problems and
the market has create the demand for integrated communications agency.
The agency who is capable of doing all their marketing needs in cooperation
with their marketing plans.
INTEGRATED COMMUNICATIONS

3. The concept we are developing is a service for business sector that would help
the clients who need integrated communications with plan that meet
there needs.
Why , TotalImpact:
• We are more expert in communications and marketing (QH).
• We have international alliance and high Expert team.
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• We have competitive pricing strategy.
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• We are powered by international partner.
• Our communications planning and buying partner.
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INTEGRATED COMMUNICATIONS

4. THE CHASING GAME
INTEGRATED COMMUNICATIONS

5. Our MISSION
Total commitment to provide distinctive and integrated communications service
through innovative ideas and smart solutions, That exceed expectations of our
valued customers.
INTEGRATED COMMUNICATIONS

6. Our Team
INTEGRATED COMMUNICATIONS

7. Dr. Abdullah Mousa Al-Khalaf
General Manager
Founder of Quality Horizons, General Director and a supervisor for its
Management consulting, training, management information systems, and
researches.
• hD in Administration (major: total Quality management) from
P
Pittsburgh University- Pennsylvania, USA, and MS in Administration from
Maine University- Maine, USA.
• hief auditor for Quality Management Systems (QMS ISO 9000)
C
internationally certified by IEMA.
• nternationally certified consultant by AOQ for applying quality
I
systems and Standards.
• ingdom representative for ISO which developed the quality
K
management system development manual
INTEGRATED COMMUNICATIONS

8. Mahmoud Mursi
Managing Director – Total Impact
Bachelor degree in commercial Science and accounting from Cairo university
Planning and implementing advertising campaigns and public relation programs,
TV’c Producing, Directing, Organizing and Events Management.
INTEGRATED COMMUNICATIONS

9. Ayman Gad
Account Director
Bachelor degree in economic from Cairo university
18 years extensive experience on GCC countries including; Egypt and Saudi Arabia.
All in senior management positions for brand building & marketing communication.
Major brand has worked on; Mobily Telecom, Zajil Telecom, National Commercial
Bank, Saudi Arabian Airlines, Sama Airlines, United Food company, Al Shaya Trading, Tag
Heuar, Sony, Henkl Arabia, Elfanar trading co., Saudi Snack Food (lay’s, cheetos, Tasali,
Comex, Quavers), AL- Marai Dairy.
INTEGRATED COMMUNICATIONS

10. Hisham Almasri
Studio Manager
Bachelor degree in Art from Cairo university
12 years extensive experience on graphic art and design
Major brand has worked on; Alaqeeq, Arac, Taiba, Yemen Mobile,
Twod, Kasib, Eradata.
INTEGRATED COMMUNICATIONS

11. Edwin Canales
Art Director
Bachelor degree in Fine Art major (Advertising)
16 Years Experience in Advertising Agencies in Saudi Arabia
Major brand has worked on; Pizza Hut, Al Jadeite, Al Marai, Al Youm Milk,
Popeye Wendys, Al Aseel, Ailamia Computer, Orbit, Spring Lamb, Lazed, Al
Syahya, Dac, Persil, Kudu.
INTEGRATED COMMUNICATIONS

12. Elamer Cruz
Senior Graphic Designer
Bachelor degree in Fine Art major (Advertising)
16 years of working experience in art field.
Major clients: (KSA) ARAC, NIMIR Petroleum, Al-Manaber, Al Obeikan,
ANMAT Engineering, Saudi On Line, Riyadh City Cleaning Project.
INTEGRATED COMMUNICATIONS

13. Our Network
Amman
Dammam
Cairo Riyadh
Jeddah
INTEGRATED COMMUNICATIONS

14. Our Clients
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15. Work Samples
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16. Logo Design
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19. Press Ads
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23. Brochures
INTEGRATED COMMUNICATIONS
COMMUNICATIONS

24. Integrated Communications
“These two words state briefly our purpose everywhere. To
be more creative than our competitors in order to give our
clients an edge over theirs.”
Mahmoud Moursi
Managing Director
INTEGRATED COMMUNICATIONS

25. THANK YOU
INTEGRATED COMMUNICATIONS