This document provides 7 secrets for effective advertising from advertising agency CHL Worldwide. It promotes their integrated advertising services and expertise. They advise choosing an agency with experts in various specialties (secret 2), doing background checks on agencies (secret 3), and that a good agency cares more about clients' brands than billing (secret 4). It highlights their work for various clients and industries.

1. CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

2. THE UNTOLD
SECRETSOF EFFECTIVE ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

3. THE UNTOLD
SECRETSOF EFFECTIVE ADVERTISING
This is a simple guide on how to make your advertising more effective, interesting and far reaching.
Here’s an idea about what it takes to make your brand work harder
with a lot less effort.
www.chlworldwide.com
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

4. www.chlworldwide.com
ADVERTISING IS
MORETHAN JUST ADS
SECRET #1
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

5. www.chlworldwide.com
Integrated advertising is the success mantra for effective
communication.
CHL Worldwide is amongst India's top 1% integrated advertising
agencies. Here's what we can create for your brand:
Ÿ Advertising and Brand Building Strategy
Ÿ Print Advertising
Ÿ Radio Spots
Ÿ Television Commercials and Corporate Films
Ÿ Outdoors, OOH, Transit Advertising
Ÿ Corporate Brochures, Leaflets, In-Shop Promotions
Ÿ Direct Marketing, BTL Activations
Ÿ Experiential Marketing, Augmented Reality
Ÿ Exhibitions and Events Management
Ÿ PR Activations (Offline & Online)
Ÿ Digital marketing, Website designs and Promotions
Ÿ Online Reputation Management
Ÿ Focused localisation services
ADVERTISING IS
MORETHAN JUST ADS
SECRET #1
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

6. www.chlworldwide.com
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

7. www.chlworldwide.com
CHL Worldwide, brings you an excellent mix of industry experts
from creative, servicing, brand management, digital marketing,
website designing, events & exhibitions and content management.
Our people have worked with India's leading advertising and
design agencies in leadership positions on brands like Pepsi,
Chevrolet, Opel, Maruti Suzuki, TATA, HP, HCL, SONY, Glaxo Smith
Kline, Hindustan Times.
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

8. www.chlworldwide.com
Praveen Mathew has a through-the-line experience of more than
30 years, in advertising agencies in India and abroad, like DRAFT FCB Ulka,
Fortune Promo 7, Arms Bozell, Grey Worldwide, Enterprise Nexus and
Lowe Lintas.
During this period he has worked on brands like Degremont, Royal Nepal
Airlines, Tuborg Beer, Panasonic, Hewlett Packard, Whirlpool, TATA Lucent,
Hindustan Motors, British Airways, RC Cola, Oracle, Hindustan Times,
GlaxoSmithKline, Domino’s Pizza, Sony, TATA Tea, 3Cs, General Motors, LG,
Grohe, Hindware, SAP, Erickson, GE, HCL Aastra, and Titan Eye Plus.
And was also part of the launch of brands/products like HP’s PC and Printers,
Whirlpool - QuickChill, Whirpool - WhiteMagic, Escotel Mobile Service in
the South, SBI Cards, TATA Tea Temptation, LG’s OSD range to name a few.
PRAVEEN MATHEWNATIONAL CREATIVE DIRECTOR
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

9. www.chlworldwide.com
Devashish Chaudhuri comes with over 20 years of productive work experience
in the advertising industry. He has worked across diverse industry domains
and communication platforms like Out of home, Retail, Television production,
Creative and even on an entrepreneurial venture. Having handled clients like
Airtel, Spice, SBI Cards, DLF, Aircel, LG, Amity, FDCI, SHRACHI, TATA Motors
and Titan, Devashish brings in a good mix of brand exposure, ideas and
strategy development.
He has worked with various agencies and organisations like Selvel, JWT,
Percept, Mudra, Zee and Akash Bangla.
DEVASHISH CHAUDHURIACCOUNT DIRECTOR
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

10. www.chlworldwide.com
With an experience of over 14 years in mainline advertising
and digital agencies, Padmini brings a good mix of experience from
across all mediums. She has worked with agencies like
Grey Worldwide, Rediffusion Y&R, Euro RSCG, RK Swamy BBDO,
Quasar Media.
She has worked on launch campaigns, radio ads and online
campaigns for clients like Airtel, Hindustan Times, Dainik Jagran,
Voltas, Lacoste, Mars Chocolates, Maruti Suzuki, Chevrolet, LG.
PADMINI RAOCREATIVE DIRECTOR
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

11. www.chlworldwide.com
Manoj brings with him an extensive experience of over 18 years in
Marketing, Client Servicing, Operations, Strategic Planning & Delivery
in the Events, Exhibition & Activation Industry
He has worked with top-line BTL companies like Bellset/RC&M,
Magnum Nexus, Abuzz, Impact, Rashi Entertainment and Wizcraft
International Entertainment. He has worked for the following clients:
Suzuki motors, General motors, Maruti-Suzuki, Apple, Samsung,
Nokia, Pepsi-Mountain Dew, Frito Lays, Nikon, Cognizant, Schneider,
Herbalife and many more.
.
MANOJ NAIRTHE EVENTS GUY
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

12. www.chlworldwide.com
Abhay Kumar Singh holds a Masters degree in Information Technology
(Msc IT). He has over 10 years of experience in website and application
development.
Over the years, he has consistently delivered good custom ERP and
CRM applications like Information Management System, Project
Management System, Law Practice Management System, Marketing
Management Systems alongwith over 200 website for premium
clients.
ABHAY KUMAR SINGHSOLUTIONS ARCHITECT (SOFTWARE HEAD)
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

13. www.chlworldwide.com
Shailesh brings with him extensive experience of over 10 years with
top-line agencies like Opus CDM and DDB Mudra Max. He has
delivered path breaking results in digital marketing for premium
clients, some of which are Wildcraft, TTK Prestige, Kalyan Silks, Sobha
Developers, SJR Primecorp, Homestudio.com, Seiko Watches,
Wildcraft, Tommy Hilfiger, Vguard, Epson, Simply Sofas, Nolte Home
Studio.
He is a Certified Google Analytics and Google AdWords Professional.
Shailesh is an MBA in Marketing. in addition, he holds a degrees in
B.Com and PGDBS
SHAILESH KUMARCHIEF ARCHITECT - DIGITAL MARKETING
GET AN
EXPERT
SECRET #2
TO DO YOUR ADVERTISING
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

14. www.chlworldwide.com
DON'T
BEGINWITHOUT A BACKGROUND CHECK
SECRET #3
ON YOUR COMMUNICATIONS PARTNER
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

15. www.chlworldwide.com
CHL Worldwide has an in-house team of over 100 experts from creative,
brand management, servicing, marketing, media planning, digital
marketing, website technologies, translations and content
management. With us, you know exactly who is working on your brand
and how.
All our campaigns are strategised, created and implemented in house,
setting new standards of quality, accountability and credibility.
DON'T
BEGINWITHOUT A BACKGROUND CHECK
SECRET #3
ON YOUR COMMUNICATIONS PARTNER
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

16. www.chlworldwide.com
CHL Worldwide is the advertising arm of Crystal Hues Group. Started
in 1989, Crystal Hues Limited is an ISO 9001: 2008 company certified
by World's leading quality auditors DNV, UKAS.
DON'T
BEGINWITHOUT A BACKGROUND CHECK
SECRET #3
ON YOUR COMMUNICATIONS PARTNER
helps build brands, strategize communication and implement it across all mediums
and languages through 4 specialized agencies.
Market research
Brand strategy/planning
Experiential creatives
Digital media planning
Search marketing
Mobile marketing
Content dev & mgmt
ORM
SEO
SMM
Analytics
Tech & App dev
Website design
E-commerce dev
Software dev
Software consultancy
Apps dev
Domain mgmt
Website maintenance
Content mgmt sys
Website localization
UI design
Translation
Localization
DTP
Transcription
Sub titling
Voice over
Content development
Software localization
Multimedia localization
E-learning localization
C O M P L E T E C O M M U N I C A T I O N L I F E - C Y C L E C O M P A N Y
CHLDIGITALD I G I T A L M A R K E T I N G S O L U T I O N S
CHL BUILD YOUR TECHWORLD
Advertising s
Brand building strategy
Print advertising
Radio spots
Television commercials
Outdoors, OOH
Transit advertising
In-shop promotions
Direct marketing
BTL activations
Events management
PR activations
trategy
L CALIZATIONCHL TRANSL ATING COMMUNICATION
INTO OPPORTUNITIES
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

17. www.chlworldwide.com
DON'T
BEGINWITHOUT A BACKGROUND CHECK
SECRET #3
ON YOUR COMMUNICATIONS PARTNER
CHL Worldwide has offices across 7 cities in India and 2 international
offices in Washington DC and Dubai.
In fact, a little background check will reveal that CHL Worldwide
features amongst India's top 1% truly integrated advertising agencies.
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

18. www.chlworldwide.com
A GOOD AGENCY CARES FOR YOUR
BRANDNOT BILLING
SECRET #4
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

19. www.chlworldwide.com
Our team is constantly in touch with our clients suggesting ways to
Ÿ Re-ignite brands
Ÿ Create buzz
Ÿ Re-define business
Ÿ Re capture the business
Ÿ Retain the good
A GOOD AGENCY CARES FOR YOUR
BRANDNOT BILLING
SECRET #4
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

20. www.chlworldwide.com
AN IDEAL COMMUNICATIONS
PARTNER MUST HAVE A
GOODMIX OF CLIENTS
SECRET #5
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

21. www.chlworldwide.com
R
A Y U R V E T
TM
MEET OUR CLIENTS
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

22. www.chlworldwide.com
A GOOD COMMUNICATIONS
AGENCY IS ALWAYS
PROUDOF ITS WORK
SECRET #6
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

23. HARYANA GOVERNMENT
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

24. COPA CABANA
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

25. MASKA MASALA
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

26. SENOR PEPE
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

27. THE ASHOKA
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

28. NOBUGROUP
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

29. DOMINO'S PIZZA
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

30. ASIAN PAINTS
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

31. PERMA PIPE
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

32. PIZZA HUT
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

33. AQUAFRESH
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

34. WEST LIFE
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

35. WHIRLPOOL QUICK CHILL
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

36. GE
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

37. YAMAHA
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

38. BMW
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

39. ZOROOMS
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

40. TITAN EYE
Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E R
CHL W RLDWIDE

41. A GOOD AGENCY IS
ALWAYSJUST A CALL AWAY
SECRET #7
Your advertising agency is like your brand's family doctor. Always available.
If you want to find out how you can turn around your brand or even discuss ideas on promoting
your brand, we would be delighted to share our thoughts with you over a cup of coffee.
Please call us on +91 - 852 700 0335
And yes. The coffee is on us!
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER

42. SDF K11, NSEZ, NOIDA-201305 (UP) INDIA
TEL.: +91-120-4613200|FAX: +91-120-4613299
WASHINGTON DC DUBAI NEW DELHI NOIDA BENGALURU CHENNAI HYDERABAD GANDHINAGAR MUMBAI| | | | | | | |
www.chlworldwide.com
CHL W RLDWIDEYOUR INTEGRATED ADVERTISING PARTNER