™ FEKRA COMMUNICATIONS© 2013 Credentials

1. ™
FEKRA COMMUNICATIONS
© 2013 Credentials

2. ™
Our Concept
We believe every successful campaign starts
with a simple idea or concept… “Fekra”
At Fekra Communications we work hard to
create and develop unconventional and
creative ideas and concepts to achieve your
organization's objectives

3. ™
Our Mission
“ To become a valuable partner to all
”
clients providing quality strategic
counsel and creative solutions…

4. ™
Who We Are
Every member of our team provides their own individual skill set
that ensures having a solid team mix combining first hand local
and international PR and journalistic experiences.
¨ Team offering an impressive mixture of local, regional
and international knowledge and expertise
¨ Long and distinguished career in public relations, media
relations, corporate communications, strategic branding,
event management, digital communications, advertising,
communications training, and issues management
¨ Developed and implemented creative strategies and
campaigns for Fortune 500 companies across the region
¨ Local talent with international expertise – fully Arabic team
that is fluent in written and spoken Arabic, English and
French

5. ™
What We Do
With over 55 years of combined expertise both regionally
and globally, Fekra Communications team has a proven track
record of providing:
¨ High-level communications consultancy
¨ Strategic advice
¨ Planning and tactical support
¨ Training and on-going creative thinking
¨ Public relations campaigns that both protect and promote
our clients
¨ Integrating digital and creative strategies into client
campaigns

6. ™
Integrated Solution
Working closely with our business partners and
sister companies as an integrated marketing
communications group to offer world-class
marketing communications services across the
Middle East
¨ Public Relations
¨ Advertising Branding
¨ Digital Solutions
¨ Translation
¨ Event Management
¨ Event Solutions

7. ™
Affiliations
¨ Members of Middle East Public Relations Association
¨ Global Affiliate Members of Chartered Institute of
Public Relations
¨ Members of International Public Relations Association

8. ™
MENA Geographic Reach
Head Office Affiliates
Dubai Doha
Kuwait City
Network Offices Manama
Cairo Muscat
Jeddah Beirut
Riyadh Amman

9. ™
Global Network
Middle East member of GlobalCom PR-Network
¨ GlobalCom PR-Network is a worldwide group of full service PR and
Marketing Communications agencies. 45 partners and affiliated
agencies cover all member states of the European Union and 60
countries worldwide including Africa, Asia Pacific, Middle East, North
and South America.
¨ With more than 1,200 experienced PR consultants, GlobalCom PR-
Network serves national and international clients who benefit from
GlobalCom's local expertise and international presence.
¨ The client list includes references in automotive, consumer electronics,
cleantech, financial services, healthcare, information technology, Middle East member of
GlobalCom PR-Network
lifestyle, pharma, renewable energy, sustainability, travel and tourism.

10. ™
Services
¨ Business to business
¨ Consumer marketing
¨ Strategic planning and counsel
¨ Executive communications
¨ Reputation management
¨ Internal communications
¨ Crisis and issues management
¨ Media relations
¨ Social media
¨ Media and crisis training
¨ Communications skills training
¨ Event management
¨ Content development

11. ™
Company We Keep

12. SECTOR EXPERIENCE

13. ™
Experience
¨
TECHNOLOGY

14. CONSUMER RETAIL
Experience
¨
™

15. ™
Experience
¨
GOVERNMENT

16. ™
Experience
¨
FINANCIAL

17. AUTOMOTIVE
Experience
¨
TRAVEL HOSPITALITY
¨
REAL ESTATE
¨
™

18. INDUSTRIAL / ENERGY
Experience
¨
HEALTHCARE
¨
™

19. ™
Our Strengths
¨ Commitment to client service excellence
¨ Achieving exceptional results for clients
¨ Quality driven and focus
¨ Strategic counsel and unconventional creative
thinking
¨ Impact measurement and analysis
¨ Excellent reputation in the market
¨ Integration with strong creative and business
partners across the region

20. ™
Success Values
¨ WORK closely with clients to provide
innovative and effective communications
solutions that achieve best results
¨ OBSERVE the highest standards of ethics and
professionalism
¨ GIVE BACK to the communities in which we
operate

21. TESTIMONIALS

22. ™
Testimonials
“On behalf of our team at PepsiCo, I would like to express my thanks and
appreciation to you and your team and suppliers for the excellent work that
you have delivered over the past few weeks in planning the PepsiCo-AFDP
press conference. I truly believe that you have done a fantastic job and have
been real partners and a great reason for the success of our event. The set-up
and branding were fantastic and have exceeded all expectations to the point
that we would like to take everything to our offices.
I would like to express a special thank you to you for your exceptional work on
the project.
I wish you and the team all the best of luck in the future.” April 9, 2013
Noha Hefny, Senior Manager- External Communications Citizenship- Asia,
Middle East Africa, PepsiCo, Inc.
“After working closely with Mohammed Lojayne from Fekra, I can say with
all confidence that their commitment to help our business succeed in the
Middle East has been unparalleled. Their attention to our needs combined with
their local expertise and knowledge of the market was evident when time came
come up with cleaver PR strategies. I have no hesitation in recommending
Fekra to any enterprise wishing to develop and/or expend their visibility in the
the MENA regions.” April 11, 2013
Michel Zeidan, Director, Publisher Development, Canada, Middle East Africa,
Triton Digital

23. ™
Testimonials
“Fekra Communications have assisted my company with a highly successful PR
and market introduction campaign. Their press reach has been considerable
across the MENA region generating an unexpectedly high level of interviews
and press reports about our offering. In turn each of these have generated
several profitable leads which we are confident will flourish into long term
client relationships. Mohammed and his team are professional, approachable,
very thorough and a pleasure to deal with.” October 2012
Ben Elliott-Scott, Managing Director, Desert Snow
“I assertively recommend Fekra Communications and the efficient team behind
this promising agency, whom you can trust to deliver outstanding results and
always exceed expectations.” March 2012
Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers

24. ™
Testimonials
“Mohammed is a very well-experienced media consultant with valuable
journalistic acumen. We worked together on the media planning and
implementation of an event in Dubai, during which Mohammed was incredible
to work with. He is highly professional, and always delivered flawlessly and by
the deadline. He is adept at delivering in both English and Arabic, which is a
true asset and his media relations are effective. He has a true understanding of
the profession, is a strategic thinker and a practical and realistic professional.
I personally enjoy working with Mohammed and dealing with him, he is highly
efficient and is full of integrity. I look forward to more opportunities to work
with him in the future.” October 9, 2011
Top qualities: Personable, On Time, High Integrity
Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications
“Mohammed has been one inspirational thinker and go-getter. His ability to
craft out PR strategies and handle events in any given environment, makes me
want to call on Fekra Communications to handle strategic milestones at Al
Ghurair. With a highly passionate team always ready to give in their very best,
Mohammed has a track record of highly effective outcomes together with an
excellent connection with the Media in and around the region. Looking
forward to continued associations!” October 23, 2012
Sameera Fernandes, Group Communications Manager at Al Ghurair, UAE

25. ™
Testimonials
“Mohammed is a dedicated PR expert who works hard, learns fast and
produces good results. He handled major IBM events successfully and
professionally. I enjoyed working with him so much specially under
tremendous pressure ;)” March 1, 2009
Top qualities: Great Results, Personable, High Integrity
Dina Galal, Communications Director, IBM Egypt
“I have had the pleasure to work with Mohamed closely on various IBM
campaigns and events. He is very passionate, extremely thorough thinker and
imaginative with strong analytic abilities. A focused leader within advertising.
Worked admirably under pressure and a great team player. Mohamed would
be a great asset to any company he joins. I look forward to working with him
again in the future.” March 20, 2011
Top qualities: Great Results, Expert, Creative
Noha Ismail, Marketing Executive, IBM Egypt

26. TEAM BIOS

27. ™
Executive Team Bios
Mohammed El Batta, Founder Managing Director
Mohammed El Batta is an experienced public relations/communications consultant
with 15 years experience working with key multinational, regional and local blue-chip
accounts across the Middle East with specialization in the telecom and IT sectors.
His expertise spans across strategic and campaign planning, crisis management,
internal communications, media relations and training, corporate social responsibility,
in addition to advertising, branding and event management.
He received recognition for his work from the Egyptian Ministry of Tourism, Cairo
Shopping Tourism Festival, du, as well as Government of Sharjah. Mohammed is also
board member of the Middle East Public Relations Association chairing the corporate
communications and membership committee.

28. ™
Executive Team Bios
Halim Abou Seif, Senior Consultant
Halim is one of the region’s top communications professionals and trainers with over
23 years experience and is renowned for his strategic planning and counsel to top
government bodies and multinational organizations in Egypt and the region.
His primary expertise lies in strategic planning, communications training, crisis
management and reputation management, in addition to his experience in marketing,
event management and promotions.
Halim is founder and president of Egypt’s Jeep Club, that has established itself as one
of the strongest consumer marketing tools in the country for automotive brands. He is
also part time professor at the American University in Cairo and Misr International
University and accredited instructor at Charter institute of Public Relations in London.

29. ™
Team Bios
Lojayne Mohsen, Senior Consultant
With over six years experience in integrated marketing communications between
agency and client side, Lojayne’s expertise spans across media relations, event
management, marketing, branding, planning and execution of tactical marketing
campaigns.
Lojayne’s career over the past three years was focused in the public relations domain
working on a wide range of clients specializing in the telecom and IT sectors such as
Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai,
Lojayne worked in Egypt and handled several key accounts such as Samsung,
Novartis, Scib paints and Sprite.
Lojayne started her marketing career at Huawei Technologies and was responsible for
planning and organizing the company’s marketing, advertising and PR activities. She
was responsible for handling the company’s yearly participation at Cairo ICT
exhibition handling all preparations including booth design and construction,
logistics, budgeting, branding and PR activities.

30. ™
Team Bios
Nimati Shuhaibar, Senior Account Manager
Nimati is a highly motivated communications and PR specialist with solid sales and
agency experience having worked for three years in Dubai after coming in from the
UK.
Nimati has a special focus on corporate and financial communications where she
managed clients relationships and built an extensive client base in the financial remit,
while identifying potential new business opportunities.
Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in
France Agency, and The Economist and has a strong background in Wealth
management, Corporate and retail banking and exchange traded funds.
After graduation Nimati worked for a FTSE 250 recruitment organization where she
focused on a niche segment of the market and handled corporate accounts such as
RBS, Namoura and Citi Group. She earned a degree in Business Management and
Economics from Royal Holloway University of London in the UK.

31. ™
Team Bios
Alex Kinsey, Senior English Editor
Alex is a creative copywriter from the UK with over 12 years’ experience of working
professionally with words. He has written extensively for global brands and
organizations, blue chip companies and new business start-ups.
He creates compelling and effective copy for websites, digital content and blogs, as
well as creative press and TV adverts and marketing and communications materials.
He has written for all kinds of clients across a wide range of industry sectors, from
global consumer brands, financial services and the legal industry through to tourism
bodies and international artists.

32. ™
Contact Information
Fekra
Communica.ons
–
Head
Office
Building
No.
11,
Office
G09
Dubai
Internet
City
P.O.
Box:
23135,
Dubai,
UAE
T:
+971
4
4317178|
F:
+971
4
4317283
E:
info@fekracomms.com
|
www.fekracomms.com

33. THANK YOU