The document discusses how the term "product" is often used loosely and broadly in businesses. For e-commerce businesses, a product includes everything except the actual merchandise being sold, such as billing, search, mobile apps, payments, etc. It recommends that companies ask themselves if what they consider their product is truly a product in the eyes of the customer. Companies should get inside the mind of the customer and design products accordingly, with the goal of their product disappearing and getting out of the customer's way.

1. Simple “products”: How to get
out of the way of your customers

2. Product Manager, Billing
Product Manager, Search
Product Manager, Acquisition
Product Manager, Mobile apps
Product Manager, Identity
Product Manager, Cloud
Product Manager, Payments
Product Manager, eCommerce
Product Manager, Advertising
Product Manager, Repairs

3. “I have been using the term product pretty loosely. (…)
For e-commerce business, product includes everything except the
actual merchandise being sold.

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13. Ask yourself: Is your product a product?
Get inside the mind of your customers
Design accordingly (remember the 2 rules)
Can your product disappear?