Tigers Digital Media Strategy Presentation
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The 2013 digital marketing strategy for a baseball team aimed to increase memberships, ticket sales, and brand recognition through targeting a younger fan base on social media. The team planned to use their website, blog, Twitter, Facebook and Instagram to reach this new market and the community, and measure engagement through analytics tools to track results. The goal was to create long-lasting fans and increase future revenue through an integrated social media campaign with a focus on community outreach and interaction.
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The Detroit Pistons' digital strategy aims to increase fan interaction through social media platforms like Facebook and Instagram. It will utilize hashtags like #PistonstoDetroit to mark the team's move to a new arena and allow fans to share memories of the old Palace of Auburn Hills. The strategy targets Detroit area residents ages 15-29 and will use promoted posts, an email list, videos and photos to engage fans and drive traffic to giveaways partnered with sponsors like Little Caesars Pizza.
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Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
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Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
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2. 2-step Social marketing process that engages fans with relevant content.
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Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
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Tigers Digital Media Strategy Presentation
- 1. 2013 Digital Marketing Strategy
- 2. 2012 Season • 3 Million In Ticket Sales • Average Attendance Of 37,953 • 7th In Major League Baseball
- 3. Goals Increase • Memberships • Ticket Sales • Brand Recognition
- 4. Strategy • New Target Market • Reach Through Social Media • Reach Out To Community • Measure Results
- 5. Target Market •Younger Fan Base •Create Long Last Fans •Increase Future Revenue
- 6. Social Media Plan • Tiger Website • Team Blog • Twitter • Facebook • Instagram
- 7. Community •Inform Community Of Our Outreach Programs Through Social Media •Communicate Through Social Media About Team Updates, Prices, And Deals •Interact With Fans Who Might Not Be Able To Attend Games
- 8. Budget • Traditional Media • Social Media • Measurement
- 9. Measurement • Google Analytics • Technorati • Back Type • Likes • Retweets
- 10. Opening Day