A Customer Experience for the Digital Generation
•
6 likes•3,213 views
Customers now expect companies to provide experiences tailored for the digital generation. People own multiple devices and spend significant time on their smartphones browsing apps and websites. To engage customers, companies must understand evolving digital behaviors and experiment with social media campaigns. For example, when sales declined, Domino's launched a successful hashtag campaign asking customers what was wrong with their pizza and later rebuilt trust. Wheat Thins also increased sales by using humor from a comedian on social media that went viral. To remain relevant, companies must focus on social media, experimentation, and providing digital experiences for today's connected consumers.
Report
Share
Report
Share
Download to read offline
Recommended
Staying Agile in Social Media to Inspire Consumers - DRS Chicago, June 2015
The document discusses how brands can stay agile in social media to inspire consumers. It recommends that brands focus on responding to topics that matter most to their brand rather than trying to respond to everything. Brands should curate their social listening based on relevant topics and identify internal champions within the brand to help drive conversations. Being agile is not a strategy itself but a strategy enables brands to be agile in social media and respond to what consumers care about most.
Engaging your audience; building long term relationships with brand advocates...
Presentation delivered by Fergus Boyd at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
6.10.14
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
Thinking About Mobile: Reaching Women Through Mobile
Some preliminary thoughts and recommendations on how to think about mobile, especially when looking to reach women via mobile.
Ym2 assignment 101 social media thuy tien phu cuong
1) The document discusses Vietnam's beer market and how Heineken, Sapporo, and Saigon beers engaged in social media campaigns to attract consumers in 2014.
2) It outlines Heineken's strategy to use social media, especially YouTube, forums, and fanpages, to create awareness of and engagement with their New Year's countdown event in order to position it as a signature yearly community event.
3) Analysis of the social media performance found that Heineken received the most interactions on New Year's Eve and was mentioned more than the other two brands, indicating the effectiveness of their social media campaign.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
Top 5 Social Media Marketing Trends You Can't Ignore
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Social Media and FMCG
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
Recommended
Staying Agile in Social Media to Inspire Consumers - DRS Chicago, June 2015
The document discusses how brands can stay agile in social media to inspire consumers. It recommends that brands focus on responding to topics that matter most to their brand rather than trying to respond to everything. Brands should curate their social listening based on relevant topics and identify internal champions within the brand to help drive conversations. Being agile is not a strategy itself but a strategy enables brands to be agile in social media and respond to what consumers care about most.
Engaging your audience; building long term relationships with brand advocates...
Presentation delivered by Fergus Boyd at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
6.10.14
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
Thinking About Mobile: Reaching Women Through Mobile
Some preliminary thoughts and recommendations on how to think about mobile, especially when looking to reach women via mobile.
Ym2 assignment 101 social media thuy tien phu cuong
1) The document discusses Vietnam's beer market and how Heineken, Sapporo, and Saigon beers engaged in social media campaigns to attract consumers in 2014.
2) It outlines Heineken's strategy to use social media, especially YouTube, forums, and fanpages, to create awareness of and engagement with their New Year's countdown event in order to position it as a signature yearly community event.
3) Analysis of the social media performance found that Heineken received the most interactions on New Year's Eve and was mentioned more than the other two brands, indicating the effectiveness of their social media campaign.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
Top 5 Social Media Marketing Trends You Can't Ignore
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Social Media and FMCG
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
How to reach your mobile audience
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts are video advertisements promoted through the "whats local today" network to targeted audiences on social media. They are designed to be easy to consume with taps rather than typing. Tapouts allow brands to select locations, channels, demographics and devices to target ads to local fans. The process involves the brand creating a short video, approving it, and having it broadcast and analyzed to understand engagement. Annual marketing packages are available through local brand managers.
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
What Fraternity communicators must do to boost their influence on social medi...
This document outlines a strategy for fraternity communicators to boost their influence on social media in 2015. It recommends understanding the millennial target audience, who spend significant time on platforms like Facebook, Instagram, Snapchat and Twitter. Content that works includes sharing inspiring stories and photos that create an emotional connection, while content to avoid includes overt sales pitches. The document suggests identifying influencers within the target audience and creating an action plan focused on a strategic, audience-centric social media approach.
Digital strategy plan!
Victoria's Secret is targeting women of all races, body types, and socioeconomic classes who care about their appearance and see themselves as sexy and confident. The digital marketing strategy will focus on increasing engagement on social media through contests and giveaways. The goal is to "pull customers in" through inbound marketing rather than "pushing messages out". Key tactics include understanding the audience, promoting products on social media, and embracing customer feedback. Success will be tracked by increased social media involvement, views, likes, comments, and clout. The $6 million budget will be spent over six months primarily on social media efforts and giveaways to draw in more consumers through word-of-mouth and blogging.
The Social Sale: Six Successful Takeaways from 2013
The document outlines 6 takeaways for successful social media strategies from 2013: 1) Hashtags are effective for participation in online discussions, 2) timely and creative content like photos and infographics promotes sharing, 3) LinkedIn remains important for quality engagement and social selling, 4) social media is now vital to the entire sales cycle, 5) keeping up with trends through social media helps create shareable content, and 6) partnerships help spread content to new audiences.
Clarifying the Hype and Role of Real-Time Marketing
Presentation given at the International Association of Business Communicators (IABC) event in Orange County, California on July 9, 2013.
Not So Spooky Marketing Strategies
The most haunting part of Halloween for marketers isn’t the ghosts. The scariest part is knowing how to target new customers and increase sales before the new year. As exciting as the holiday season is, it’s also the busiest and, you know what that means social media and digital marketers. It’s that much more important your brand stands out against your competitors when attention of the same audience is up for grabs. That’s why Tonies and Persephone Social join us live to discuss how your social media marketing strategy can channel success (and not spirits) during this upcoming holiday season.
In this webinar we are dived into:
- North American and European holiday marketing strategies
- How to get a competitive edge on social media from October to January
- Beating the holiday rush with strategic content planning
Agence Tesla - Luxury South East Asia 2013
The document discusses trends in the luxury market in Southeast Asia and strategies for luxury brands to adopt a digital and social media presence. Some key points covered include the growth of younger luxury consumers who research online, the importance of educating customers and providing high-quality service, identifying and engaging online influencers, having an omnichannel strategy that integrates both online and offline experiences, and being mobile-ready given the rise of mobile commerce. Case studies from brands like Burberry and Four Seasons Hotels demonstrate how social media can be effectively used to engage customers and drive sales.
Six Steps to Develop Your Social Business
This document outlines 6 steps to develop a social business: 1) Listen to conversations and learn, 2) Define goals and strategy, 3) Engage with others using the 3 C's of content, canvassing, and connection, 4) Measure performance, 5) Evaluate effectiveness, and 6) Evolve the social strategy over time. Brands are increasingly investing in social media as consumer usage grows and it allows two-way conversations rather than one-way messaging. Developing a social business requires understanding audiences and participating respectfully in online communities.
Seth Harris @CNBC
The document discusses CNBC's approach to partnerships and distribution. It emphasizes making partnerships customer-centric by incorporating customer feedback, measuring key metrics, and refining processes based on lessons learned. The results of this approach include significant year-over-year growth in unique visitors, video viewership, and social media referrals. The approach also aims to reach engaged business decision makers through communication, collaboration on shared goals, and providing diverse content.
Top Social Media Trends You Need to Know About for 2022
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
Gillette presentation
Gillette wants to expand its target audience from mainly men ages 20-40 to also include women ages 20-35 who enjoy sports and an active lifestyle. The document recommends that Gillette use Pinterest and Twitter to connect with this new female audience by creating pins and tweets about popular shows and sports that include coupons and promotions. It also suggests measuring the success of these social media efforts through analytics like retweets, repins, and clicks to gauge engagement. With a focused content marketing strategy and budget to hire a social media manager, the document believes Gillette can effectively gain female customers without spending excessively.
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Marketing to Millennials
This document provides an overview of marketing strategies for reaching Millennials. It discusses Millennials' heavy usage of screens and social media. Brands are important to Millennials and they expect transparency and rewards from branded content. Millennials prefer prepaid cards as they want to manage their money carefully and avoid debt. A new app called Perk is introduced that rewards Millennials for their time spent on mobile through games and videos by depositing funds in a digital wallet or prepaid card.
The New Advertising: From Display To Engagement To Conversion.
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
New age marketing
The document discusses how social media has changed how brands and consumers interact. It provides examples of how brands are using social media platforms like Facebook, Twitter, and YouTube to directly engage with consumers, provide customer support, distribute promotional content and discounts, and gamify the consumer experience. The examples demonstrate how brands are able to increase user engagement, drive sales, and gather user feedback through creative social media initiatives.
Social Media - New Age Media
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Delivering Un-carrier results in social support, presented by Michelle Mattson
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
Wendy’s Final 2
This presentation proposes solutions to help Wendy's increase market share among millennials. The team will target millennials through an upgraded mobile app with features like QR code ordering and push notifications, as well as a web strategy including ecommerce, search engine marketing, and programmatic display ads. On social media, Wendy's will promote new features, identify influencers, and run geo-targeted posts. A media plan allocates budgets monthly with KPIs including social media follower growth and engagement. Implementing these tactics is projected to increase Wendy's market share by over 3% in five years.
How to create a Viral campaign?
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
More Related Content
What's hot
How to reach your mobile audience
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts are video advertisements promoted through the "whats local today" network to targeted audiences on social media. They are designed to be easy to consume with taps rather than typing. Tapouts allow brands to select locations, channels, demographics and devices to target ads to local fans. The process involves the brand creating a short video, approving it, and having it broadcast and analyzed to understand engagement. Annual marketing packages are available through local brand managers.
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
What Fraternity communicators must do to boost their influence on social medi...
This document outlines a strategy for fraternity communicators to boost their influence on social media in 2015. It recommends understanding the millennial target audience, who spend significant time on platforms like Facebook, Instagram, Snapchat and Twitter. Content that works includes sharing inspiring stories and photos that create an emotional connection, while content to avoid includes overt sales pitches. The document suggests identifying influencers within the target audience and creating an action plan focused on a strategic, audience-centric social media approach.
Digital strategy plan!
Victoria's Secret is targeting women of all races, body types, and socioeconomic classes who care about their appearance and see themselves as sexy and confident. The digital marketing strategy will focus on increasing engagement on social media through contests and giveaways. The goal is to "pull customers in" through inbound marketing rather than "pushing messages out". Key tactics include understanding the audience, promoting products on social media, and embracing customer feedback. Success will be tracked by increased social media involvement, views, likes, comments, and clout. The $6 million budget will be spent over six months primarily on social media efforts and giveaways to draw in more consumers through word-of-mouth and blogging.
The Social Sale: Six Successful Takeaways from 2013
The document outlines 6 takeaways for successful social media strategies from 2013: 1) Hashtags are effective for participation in online discussions, 2) timely and creative content like photos and infographics promotes sharing, 3) LinkedIn remains important for quality engagement and social selling, 4) social media is now vital to the entire sales cycle, 5) keeping up with trends through social media helps create shareable content, and 6) partnerships help spread content to new audiences.
Clarifying the Hype and Role of Real-Time Marketing
Presentation given at the International Association of Business Communicators (IABC) event in Orange County, California on July 9, 2013.
Not So Spooky Marketing Strategies
The most haunting part of Halloween for marketers isn’t the ghosts. The scariest part is knowing how to target new customers and increase sales before the new year. As exciting as the holiday season is, it’s also the busiest and, you know what that means social media and digital marketers. It’s that much more important your brand stands out against your competitors when attention of the same audience is up for grabs. That’s why Tonies and Persephone Social join us live to discuss how your social media marketing strategy can channel success (and not spirits) during this upcoming holiday season.
In this webinar we are dived into:
- North American and European holiday marketing strategies
- How to get a competitive edge on social media from October to January
- Beating the holiday rush with strategic content planning
Agence Tesla - Luxury South East Asia 2013
The document discusses trends in the luxury market in Southeast Asia and strategies for luxury brands to adopt a digital and social media presence. Some key points covered include the growth of younger luxury consumers who research online, the importance of educating customers and providing high-quality service, identifying and engaging online influencers, having an omnichannel strategy that integrates both online and offline experiences, and being mobile-ready given the rise of mobile commerce. Case studies from brands like Burberry and Four Seasons Hotels demonstrate how social media can be effectively used to engage customers and drive sales.
Six Steps to Develop Your Social Business
This document outlines 6 steps to develop a social business: 1) Listen to conversations and learn, 2) Define goals and strategy, 3) Engage with others using the 3 C's of content, canvassing, and connection, 4) Measure performance, 5) Evaluate effectiveness, and 6) Evolve the social strategy over time. Brands are increasingly investing in social media as consumer usage grows and it allows two-way conversations rather than one-way messaging. Developing a social business requires understanding audiences and participating respectfully in online communities.
Seth Harris @CNBC
The document discusses CNBC's approach to partnerships and distribution. It emphasizes making partnerships customer-centric by incorporating customer feedback, measuring key metrics, and refining processes based on lessons learned. The results of this approach include significant year-over-year growth in unique visitors, video viewership, and social media referrals. The approach also aims to reach engaged business decision makers through communication, collaboration on shared goals, and providing diverse content.
Top Social Media Trends You Need to Know About for 2022
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
Gillette presentation
Gillette wants to expand its target audience from mainly men ages 20-40 to also include women ages 20-35 who enjoy sports and an active lifestyle. The document recommends that Gillette use Pinterest and Twitter to connect with this new female audience by creating pins and tweets about popular shows and sports that include coupons and promotions. It also suggests measuring the success of these social media efforts through analytics like retweets, repins, and clicks to gauge engagement. With a focused content marketing strategy and budget to hire a social media manager, the document believes Gillette can effectively gain female customers without spending excessively.
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Marketing to Millennials
This document provides an overview of marketing strategies for reaching Millennials. It discusses Millennials' heavy usage of screens and social media. Brands are important to Millennials and they expect transparency and rewards from branded content. Millennials prefer prepaid cards as they want to manage their money carefully and avoid debt. A new app called Perk is introduced that rewards Millennials for their time spent on mobile through games and videos by depositing funds in a digital wallet or prepaid card.
The New Advertising: From Display To Engagement To Conversion.
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
New age marketing
The document discusses how social media has changed how brands and consumers interact. It provides examples of how brands are using social media platforms like Facebook, Twitter, and YouTube to directly engage with consumers, provide customer support, distribute promotional content and discounts, and gamify the consumer experience. The examples demonstrate how brands are able to increase user engagement, drive sales, and gather user feedback through creative social media initiatives.
Social Media - New Age Media
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Delivering Un-carrier results in social support, presented by Michelle Mattson
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
What's hot (20)
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts - Updated Media Pack - India - Local Brand Partners
What Fraternity communicators must do to boost their influence on social medi...
What Fraternity communicators must do to boost their influence on social medi...
The Social Sale: Six Successful Takeaways from 2013
The Social Sale: Six Successful Takeaways from 2013
Clarifying the Hype and Role of Real-Time Marketing
Clarifying the Hype and Role of Real-Time Marketing
Top Social Media Trends You Need to Know About for 2022
Top Social Media Trends You Need to Know About for 2022
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
The New Advertising: From Display To Engagement To Conversion.
The New Advertising: From Display To Engagement To Conversion.
Delivering Un-carrier results in social support, presented by Michelle Mattson
Delivering Un-carrier results in social support, presented by Michelle Mattson
Similar to A Customer Experience for the Digital Generation
Wendy’s Final 2
This presentation proposes solutions to help Wendy's increase market share among millennials. The team will target millennials through an upgraded mobile app with features like QR code ordering and push notifications, as well as a web strategy including ecommerce, search engine marketing, and programmatic display ads. On social media, Wendy's will promote new features, identify influencers, and run geo-targeted posts. A media plan allocates budgets monthly with KPIs including social media follower growth and engagement. Implementing these tactics is projected to increase Wendy's market share by over 3% in five years.
How to create a Viral campaign?
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
Food and new media
Digital media has put the food industry in innovative contact with customers. The Albion Cafe uses Twitter to alert customers when baked goods are ready. Top reasons for digital/social media use in the food industry include transparency, social networks, wireless access, and short attention spans. Mobile apps allow smaller restaurants to offer online ordering. Digital media also helps restaurants connect with new customers by making them easier to find online. It can also expose unsanitary conditions and act as a safety alert system. Applications provide nutritional information for food from restaurants and grocery stores.
Beyond the Buzzwords: Social and Mobile Strategies
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
Deep Social: The Next Phase of Social Media
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
Deep social - Social 3.0 - James Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Topic 1
This document discusses social media marketing and e-commerce. It defines social media marketing as using social media platforms to positively influence consumers towards purchasing products or services. It lists many popular social media platforms and discusses trends in social media marketing from 2017 to 2019, including the rise of live streaming videos and dark social. The document also defines e-commerce as the sale of physical goods through digital channels and lists the leading e-commerce categories. It emphasizes that both online and offline efforts are important for e-commerce success and outlines skills needed for successful social media marketers.
Beyond the Buzz Words: Social Media & Mobile Fundraising
This document summarizes key trends in social media and mobile fundraising. It notes that the preferred social network for multiple users is Facebook, which is also a top referrer to fundraising pages. It recommends using social login to increase registrations and donations by 30-40%. It also recommends using online video, social advertising, visual storytelling and gamification to engage supporters across multiple channels including mobile. It emphasizes tracking metrics like conversion rates to measure the impact of social media activities on fundraising goals.
Social media-tactics
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
NSAC2015_Team220_FinalPlansBook
Pizza Hut aims to increase its market share in the pizza industry by focusing on mobile ordering through personalized digital experiences. The campaign will target Millennials ages 18-34 to improve and promote Pizza Hut's mobile ordering experience. Research found that Millennials prefer convenience, speed, ability to track orders, and rewards programs in a mobile app. The campaign objectives are to position Pizza Hut as the top choice for digital ordering and provide the greatest experience, reaching 75% of orders online/mobile by end of 2015.
NSAC2015_Team220_FinalPlansBook (1)
Pizza Hut aims to increase digital orders from Millennials by developing a mobile app. Research found Millennials view Pizza Hut negatively and prefer calling over apps due to reliability concerns. However, they are open to apps if convenient, trackable, and offer rewards. The document outlines research methods, objectives to make Pizza Hut the top digital choice and reach 75% online/mobile orders. It analyzes Millennials' technology usage and creates persona segments - a budget-conscious student, busy mom, and reward-seeking graduate. The campaign will target Millennials and change their perception of Pizza Hut through an engaging digital experience.
Digital marketing overview 2014
Digital Marketing Overview 2014
The document discusses the importance of digital media for brands. It covers how digital engagement builds brand equity through awareness, loyalty, quality perception and word-of-mouth. It also discusses how the consumer purchase funnel has changed, with evaluation and advocacy becoming more important stages that digital media can influence. Key metrics for digital campaigns like engagement, followers and sentiment are covered. The document concludes with trends like social TV and mobile usage growth in developing markets that will impact digital marketing.
The New Brand Ecosystem
The document discusses how the digital world is changing how brands market themselves and connect with consumers. It notes that consumers now spend more time interacting with brands across social media, mobile apps, and owned digital channels than traditional media. It advocates that brands should engage consumers through interactive content on owned channels, distribute that content through social and mobile media, and reach broader audiences with paid media to build an effective brand ecosystem. It provides Smirnoff as an example of a brand that successfully implemented this approach.
How Digital Platforms are Shaping the Retail World from DRS, 7.29.14
The document discusses how digital is becoming fundamental to the retail consumer experience. It provides statistics showing the rise in consumer usage of digital and mobile technologies. Retailers are increasingly incorporating digital into their operations by offering personalized online and mobile shopping experiences. However, the document argues that retailers have significant opportunities to improve their digital marketing efforts, such as targeting audiences more effectively with digital ads and measuring the ROI of digital campaigns. Overall, the document advocates that embracing digital, especially mobile technologies, will be key to the future of retailing.
Lecture_two_Digital_marketing.pptx
The lecture defines digital marketing and outlines its key strategies and steps. Digital marketing refers to promoting products and services using digital channels like the internet, mobile phones, and social media. The lecture describes five common digital marketing strategies - internet marketing, mobile marketing, social media marketing, apps, and viral marketing. It also outlines the five steps of a digital marketing plan as preparing goals and personas, refining messaging, choosing channels, integrating tactics, and measuring results. Finally, the lecture discusses the four Ps of marketing in a digital context and four main benefits of digital marketing.
Social media trends to look out for in 2017
This document contains – Key learnings from 2016, Where social media is headed and Social trends for 2017
[WEBINAR] How Digital Marketers Engage on Social Media
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOK
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
Platforum Logicav3.0
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
What Every Social Media Manager Learned From Healthcare (This Year)
The document summarizes key learnings from a webinar for social media managers on insights from the healthcare industry's use of social media in 2020. It discusses trends seen in the healthcare social media landscape, how platforms like Facebook, LinkedIn, YouTube, Instagram and Twitter adapted due to COVID-19, new digital behaviors that emerged during the crisis, the importance of trust and messaging in healthcare social content, and examples of best practices for crisis communication on social media.
Similar to A Customer Experience for the Digital Generation (20)
Beyond the Buzzwords: Social and Mobile Strategies
Beyond the Buzzwords: Social and Mobile Strategies
Beyond the Buzz Words: Social Media & Mobile Fundraising
Beyond the Buzz Words: Social Media & Mobile Fundraising
How Digital Platforms are Shaping the Retail World from DRS, 7.29.14
How Digital Platforms are Shaping the Retail World from DRS, 7.29.14
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media
What Every Social Media Manager Learned From Healthcare (This Year)
What Every Social Media Manager Learned From Healthcare (This Year)
More from Capgemini
Top Healthcare Trends 2022
This document outlines 10 top trends in the healthcare industry for 2022 according to research by Capgemini. The trends include: 1) COVID-19 fast-tracking digital health and remote care delivery; 2) A focus on patient-centric, personalized care and shoppable healthcare experiences; 3) Adopting a whole-patient approach and understanding social determinants of health; 4) Using real-time healthcare data and IoMT to improve medical management; 5) Increased involvement of non-traditional players like BigTech firms; 6) Modernization efforts and cloud adoption in the industry; 7) Prioritizing pricing transparency and shoppable healthcare; 8) Increased focus on data privacy and security; 9) Margin pressures triggering
Top P&C Insurance Trends 2022
A combination of factors − the pandemic, catastrophic weather events, evolving policyholder expectations, and insurers’ drive for operational efficiency and future relevance − are sparking P&C industry changes.
In a post-COVID, new-normal environment, the most strategic insurers are building resilient, crisis-proof enterprises poised to take advantage of emerging and future business opportunities. They are leveraging advanced data analytics and novel technologies to assure agility and achieve positive revenue and customer satisfaction outcomes. Competitive advantage will hinge on accelerated digitalization and faster go-to-market. Therefore, win-win partnerships and embedded services with InsurTechs and other ecosystem players are critical.
Read Capgemini’s Top P&C Insurance Trends 2022 for a glimpse at the tactical and strategic initiatives carriers are undertaking to boost customer-centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future-readiness.
Commercial Banking Trends book 2022
This analysis provides an overview of the top trends in the commercial banking sector as they shift to technology high gear to boost client efficiency and battle a volatile, uncertain, competitive, and evolving landscape.
First, it was retail banking. Now, advanced technology is shifting to – and disrupting − the commercial banking space. Many commercial banks, known for paperwork, red tape, and branch dependency, were unprepared to support clients during their post-COVID-19 ramp-up. But now, the digital pivot to new mindsets, partnerships, and processes is in overdrive.
As commercial banks grapple with competition from FinTechs, BigTechs, and alternative lenders, their inability
to fulfill SME demands and pandemic after-shocks necessitates transformative process changes and a move
to experiential, sustainable, and inclusive banking models. We expect banks to strive to meet the demands
of corporate clients and SMEs by digitally transforming critical workflows and improving client experience.
Additionally, incremental process improvements in the middle and back-office that leverage intelligent
automation will keep the competition at bay because engaged clients are loyal.
Adopting newer methods to mine data and moving to as-a-Service models will prepare commercial banks
to flexibly respond to newcomers and find ways to co-exist through effective collaboration. The time has come for commercial banks to put transformation on the fast track as lending losses in wallet and market share could spill over to other functions!
How incumbents react and respond to 2022 trends could determine their relevancy and resiliency in the years ahead.
Top Trends in Payments 2022
The Covid-19 pandemic necessitated the payments industry undergo a facelift, sparked by novel approaches from new-age players, fostered by industry consolidation, and customers’ demand for end-to-end experience. Crossing the threshold, the industry is entering a new era – Payments 4.X, where payments are embedded and invisible, and an enabling function to provide frictionless customer experience. As customers make a permanent shift to next-gen payment methods, Digital IDs are critical for a seamless payment experience. The B2B payments segment is witnessing rapid digitization. BigTechs, PayTechs, and industry newcomers are ready to jump in with newfangled solutions to help underserved small to medium-sized businesses (SMBs).
As incumbents struggle with profits, new-age firms are forging ahead to take the lead in the Payments 4.X era by riding the success of non-card products and services. The new era demands collaboration, platformification, and firms can unleash full market potential only by embracing API-based business models and open ecosystems. Data prowess and enhanced payment processing capabilities are inevitable to thrive ahead. The clock is ticking for banks and traditional payments firms because the competitive advantage is not guaranteed forever. As industry players seek economies of scale, consolidations loom, and non-banks explore new territories to threaten incumbents’ market share. While all these 2022 trends are at play, central bank digital currency (CBDC) is emerging globally and might open a new chapter in the current payments landscape.
Top Trends in Wealth Management 2022
As we slowly move out of the pandemic, financial services firms have learned the criticality of virtual engagement to business resilience. Wealth management firms will need capabilities to cater to new-age clients and deliver new-age services. This report aims to understand and analyze the top trends in the Wealth Management industry this year and beyond.
A year ago, our Top Trends in Wealth Management report emphasized how the pandemic sparked disruption and digital transformation and changing investor attitudes around Environmental, Social, and Corporate Governance (ESG) products. As we begin 2022, many of those trends continue to hold as COVID-19’s wide-reaching effects continue to influence the wealth management industry.
As wealth management (WM) firms supercharge their digital transformation journeys, investments in cybersecurity and human-centered design are becoming critical to building superior digital client experience (CX). Another holdover trend − sustainable investing – is gaining mainstream attention and generating increasingly sophisticated client demands. Data and analytics capabilities will become ever more essential for ESG scoring and personalized customer engagement. As large financial services firms refocus on their wealth management business while new digital players make industry strides, competition is becoming historically intense. Not surprisingly, client experience is the new battleground.
Retail Banking Trends book 2022
This analysis provides an overview of the top trends in the retail banking sector driven by the competition, digital transformation, and innovation led by retail banks exploring novel ways to create and retain value in evolving landscape.
COVID-19 caught banks off guard and shook legacy mindsets to the core. With 20/20 (2020) hindsight, firms are more aware, digitally resilient, and financially stable as they head into 2022. The trials of the past 18 months forced firms to shore up existing business and consider new models and revenue streams.
Customer-centricity remains at the top of most FS agendas and is a 2022 focal point. Banks will focus on achieving operational excellence as diligently as delivering superior CX. In 2022 and beyond, it will be paramount for FIs to explore and invest in new technologies to remain relevant and resilient.
Banking 4.X will arrive in full force in 2022 with platform-supported firms monetizing diverse ecosystem capabilities and aggressively harvesting data to create experiential customer journeys through intelligent and personalized engagements. The new era will compel future-focused banks to finally abandon legacy infrastructure and collaborate with third-party specialists to solidify their best-fit, long-term roles. Increasingly, open platforms will make banks invisible as banking becomes embedded into customer lifestyles. At the same time, banks will shed asset-heavy models and shift to the cloud for greater agility, speed to market, and faster innovation. The shift will act as a precursor to adopting new technologies on the horizon – 5G and Decentralized Finance.
The recent past was filled will extraordinary lessons for financial institutions. Now is the time to act on those learnings and move forward profitably.
Top Life Insurance Trends 2022
While COVID-19 has sparked the demand for life insurance, it has also exposed the operating model vulnerabilities in distribution, servicing, and customer retention. In a post-COVID, new-normal environment, insurers need to enhance their capabilities around advanced data management and focus on seamless and secure data sharing to provide superior CX and hyper-personalized offerings. Accelerated digitalization and faster go-to-market are vital to remaining competitive, and win-win partnerships with ecosystems are critical in the journey.
Read our Top Life Insurance Trends 2022 to explore the tactical and strategic initiatives carriers undertake to acquire competencies around customer centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future readiness.
キャップジェミニ、あなたの『ＲＩＳＥ ＷＩＴＨ ＳＡＰ』のパートナーです
企業におけるデジタルトランスフォーメーシィン（ＤＸ）への意識向上、グローバル化への環境の変化とオンプレミスからクラウドへのシフトで『ＳＡＰ Ｓ４／ＨＡＮＡ』をデジタルコアとした構築が進んでいます。キャップジェミニはグローバル企業の『ＲＩＳＥ ＷＩＴＨ ＳＡＰ』のパートナーとして、ＩＴの力（インテリジェントエンタープライズ）を使った究極の生産性向上の実現を支えていくことを目指しています。
詳細はこちらのスライドをご覧ください。
Property & Casualty Insurance Top Trends 2021
The Property & Casualty insurance landscape is evolving quickly with the changing risk landscape, entry of new players, and changing customer expectations. The ripple effects of COVID-19 on the P&C insurance industry and natural disasters such as forest fires have adversely impacted insurance firm books.
In this scenario, to ensure growth and future-readiness, the most strategic insurers strive to be ‘Inventive Insurers’ – assuming a customer-centric approach, deploying intelligent processes, practicing business resilience and go-to-market agility, and embracing an open ecosystem.
Read our Property & Casualty Insurance Top Trends 2021 report to explore the strategies insurers are adapting to remain competitive amidst the evolving business landscape and how they can explore new ways to enhance their profitability.
Life Insurance Top Trends 2021
A combination of factors such as demographic changes, evolving consumer preferences, and desire to become operationally efficient were already spurring changes in the life insurance industry. Enter 2020 – the COVID-19 pandemic is having a significant impact on the industry.
At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry is adapting to the new normal.
Furthermore, COVID-19 has acted as a catalyst, pushing life insurers to prioritize their efforts on improving customer centricity, developing go-to-market agility, making processes intelligent, building business resilience, and embracing the open ecosystem.
Read our Life Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the changing market dynamics.
Top Trends in Commercial Banking: 2021
The uncertainty of 2020 is setting the global tone for the immediate future in the financial services industry. So it is no surprise banks are laser-focused on business resilience, emphasizing both financial and operational risks. The need to adapt quickly to new normal conditions through virtual customer engagement is clear.
Customer centricity continues to drive commercial banks’ solution designs. And, the pandemic compelled products that deliver immediate client value ‒ quick digital onboarding, seamless lending, and support for small and medium-sized enterprises (SMEs). The onus is now on banks to go to market more quickly, which requires the implementation of intelligent processes and integrating corporates’ enterprise resource planning (ERP) systems with banking workflows.
To achieve go-to-market agility, banks across the globe are investing in and collaborating with FinTechs. Many of these partnerships are focused on boosting digital lending and providing seamless support to anxious small-business clients in need of assurance.
With newfound impetus for FinTech collaboration, commercial banks have picked up their step on the path toward OpenX. COVID-19 made it evident that survival during turbulence is manageable through collaboration with ecosystem players.
Read our Top Trends in Commercial Banking 2021 report to explore the strategies banks are adapting to transform their businesses from a product-led, siloed model to an experiential and agile plan.
Top Trends in Wealth Management: 2021
When we published the Top Trends in Wealth Management 2020, little did we foresee the pandemic that would sweep through the world and disrupt life as we knew it. Yet, when we reviewed last year’s trends, we found that many still hold and some have taken on even greater relevance. One such trend is sustainable investing, which had begun to gain prominence as investors became more aware of ESG considerations, and firms rolled out more sustainable investing offerings. Another trend that has accelerated in the post-COVID world is the importance of investing in omnichannel capabilities and technologies such as artificial intelligence (AI) to enhance personalization and advisor effectiveness. The pandemic has driven wealth management firms to accelerate their digital transformation journey, with some immediate focus areas being interactive client communications and digital advisor tools.
There is no denying that time is of the essence. Yes, budgets are tight, but the Open X ecosystem offers wealth management firms opportunities to reimagine their operating models and deliver excellent customer experience cost-effectively.
Top Trends in Payments: 2021
Top trends in Payments: 2020 highlighted the payments industry’s flux driven by new trends in technology adoption, innovative solutions, and changing consumer behavior. The pandemic has tested the digital mastery of players, who are already grappling with transition. Non-cash transactions are on a robust growth path, accelerated by increased adoption during COVID-19. Regulators are working to instill trust and address non-cash payments risk amid unparalleled growth as players collaborate to quell uncertainty. Regional initiatives, such as the P27 (Nordics real-time payments system) and the EPI (European Payments Initiative), are gaining traction in response to country-level fragmentation and competition.
Investment in emerging technologies is looked upon as an elixir to mitigate fraud, data-driven offerings are being considered for providing value-added propositions, and distributed ledger technology is in focus for digital currency solutions, efficiency enhancement, and cost gains. New players, such as retailers/merchants, are integrating payments into their value chains while technology giants are upscaling their financial services game by weaving offerings around payments as a center stage. Constrained by budgets, firms consider business models such as Platform-as-a-Service (PaaS) to provide cost-effective and superior customer experience.
Health Insurance Top Trends 2021
A combination of factors, including demographic changes, evolving consumer preferences, and regulatory and compliance mandates, were already spurring change in the health insurance industry. Enter 2020 and the COVID-19 pandemic, which is having sweeping implications for the industry.
At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry adapts to the new normal.
Furthermore, some changes are here to stay, and it will be prudent for the industry players to be resilient to the market shifts by being agile, improving member centricity, making processes intelligent, and embracing the open ecosystem.
Read our Health Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the external pressures.
Top Trends in Retail Banking: 2021
The banking industry’s resilience is being tested as banks navigate through a remarkable 2020 filled with uncertainties. The impact of COVID-19 has been about setting the tone for future operational models. Retail banks have shifted focus towards integrated risk management with a more holistic view of operational risks. Adapting to the new normal, banks have prioritized cost transformation while engaging customers virtually. Incumbents sought to be more responsible within fast-changing environmental conditions and ESG remained a critical focus.
To provide more experiential services, banks are leveraging techniques such as segment-of-one to hyper-personalize offerings while aiming to humanize digital channels for increased engagement. Banks are also revamping middle and back offices, going beyond the front end leveraging intelligent processes. Open X is enabling banks to play on their strengths and use the expertise of ecosystem players. Going forward, banks are poised to become an enhanced one-stop shop by providing consumers value-adding FS and non-FS experiences.
To acquire customers in cost-effective manner, retail banks are tapping value-based propositions ‒ such as POS financing and mortgage refinancing. Further, Banking-as-Service provides incumbents a way to provide their high-value offerings to other players. In preparation for the future, banks will be looking to improve their go-to-market agility by leveraging the benefits of cloud. This analysis outlines the top 10 trends in retail banking for 2021.
Capgemini’s Connected Autonomous Planning
Explore how Capgemini’s Connected autonomous planning fine-tunes Consumer Products Company’s operations for manufacturing, transport, procurement, and virtually every other aspect of the supply-value network in a touchless, autonomous way.
Top Trends in Retail Banking: 2020
Financial services is undergoing a paradigm shift that is forcing incumbent retail banks to rethink growth strategies as they struggle to remain relevant. Growing competition from BigTechs, FinTech firms, and challenger banks has added to the complexity created by increasingly stringent regulatory and compliance requirements. Customers now expect a seamless customer journey and personalized offerings because they have become accustomed to top-notch individualized service from GAFA giants Google, Apple, Facebook, and Amazon. The changing ecosystem offers established banks new, unexplored opportunities and encourages a transition beyond traditional products to meet the exacting requirements of today’s customers. Bank collaboration with FinTech and RegTech partners is becoming commonplace. Incumbents are exploring point-of-sale financing and unsecured consumer lending, while they also boost their digital channel competencies to reach a broader customer base. Banks are beginning to accept open APIs and are working with third-party specialists to create an open shared marketplace. Technological advancements such as AI are fueling efforts to evolve customer onboarding and touchpoint processes. Increasingly, banks are turning to design thinking methodology to understand the customer journey, extract deep insights, and develop a more refined user experience across the customer lifecycle.
Our analysis of the top retail banking trends for 2020 offers a glimpse into the fast-changing banking ecosystem and explores the tools and solutions being used to face new-age challenges.
Top Trends in Life Insurance: 2020
Aspects of the life insurance industry have remained constant for years – and so have premiums. Traditional savings products have taken a huge hit in terms of attractiveness because low interest-rates prevail. Meanwhile, the risk landscape is shifting, and insurers need to align better with the emerging business environment, manage changing customer preferences, and improve operational efficiencies. Within today’s scenario, industry players are undertaking tactical and strategic shifts in attempts to manage unpredictable market dynamics. Insurers must develop alternative products to breathe new life into policies and leverage emerging technologies (artificial intelligence (AI), analytics, and blockchain) to improve efficiency, agility, flexibility, and customer-centricity.
Read Top Trends in Life Insurance: 2020 for a look at the innovative steps future-focused insurers are considering to meet industry challenges and opportunities.
Top Trends in Health Insurance: 2020
The health insurance industry is evolving and undergoing significant changes. As the risk landscape shifts, insurers are working to improve operational efficiencies, meet evolving customer preferences, and align better with the changing business environment. Accordingly, payers must adapt and align business models and offerings. An incisive tactical approach is required to accommodate members’ needs and related emerging risks — medical, health, and environmental. Advanced technologies such as artificial intelligence, analytics, automation, and connected devices are enabling insurers to manage these changes proactively, partner with members, and help to prevent risks, all the while continuing to fulfill payer responsibilities.
Read Top Trends in Health Insurance: 2020 to learn which strategies insurers are adopting to navigate and align with today’s challenges.
Top Trends in Payments: 2020
Similar to other financial services domains, payments is evolving into an open ecosystem. The EU’s Payment Services Directive (PSD2) pioneered open banking by encouraging banks and established payments players to securely open the systems to foster competition, innovation, and more customer choices. In tandem with non-cash transaction growth, regulations are driving banks and payments firms to expand their array of payment methods and channels. Governments are encouraging financial inclusion by also promoting the adoption of non-cash payments. Increasingly, merchants and corporates seek to offer alternative payment systems because of widespread popularity among consumers. Alternative payments also enable merchants to provide real-time and cross-border payments to boost business efficiency.
Banks, payment firms, card firms, BigTechs, FinTechs, and other players are continuously developing new technology to cash in on market changes. However, data breaches and fraud continue to hinder innovation as firms devote countless resources each year to address security issues. Many governments are also designing new regulations to reduce ecosystem threats. All these measures are expected to make the current ecosystem much more secure and simple for players as well as customers.
Top Trends in Payments: 2020 explores and analyzes payments ecosystem initiatives and solutions for this year and beyond
More from Capgemini (20)
Recently uploaded
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Recently uploaded (20)
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
A Customer Experience for the Digital Generation
- 1. A Customer Experience for the Digital Generation Source: Nielsen, “The Digital Consumer”, February 2014; Business Insider,“The Top 10 Corporate Social Media Disasters”, November 2013 The Digital Consumer Average number of devices owned 4 of smartphone owners visit social networks every day 47% consumers multitask using their smartphone or tablet when watching TV 84% Monthly time spent on browser/apps on smartphones 34 Hours 17 Mins The Rise of C2C Marketing Engaging the Digital Consumer Digital Leaders Get it When sales declined at Dominos Dominos launched a hashtag campaign “What is wrong with Dominos Pizza?” ??? Rebuilt trust }} } } Move away from them To understand evolving behavior Social Editions Focus groups Experiment Regular TV program with social elements such as tweets To increase sales, Wheat Thins used humor to connect with consumers Roped in a comedian whose jokes went viral Thus, increasing sales #digitaltransformation Reach out: Interested in reading the full interview? Head to http://www.capgemini-consulting.com/digital-transformation-review-6 Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com