This document discusses how Google Place Pages have impacted traffic to hotel and restaurant websites. The author analyzed referral data for 250 sites before and after Place Search launched. Some key findings:
- After Place Search, there were significant increases in referrals from Google Place Pages and third-party sites like TripAdvisor for both hotels and restaurants.
- International businesses saw decreases in referrals from Google Place Pages compared to domestic sites.
- Certain types of businesses, like hotels that are more reliant on third-parties for bookings, may be more at risk of losing traffic to Google and other sites.
- The author believes the effects of Place Search depend on factors like a business's local search optimization and
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
A look how to manage, grow and ignite customer content in the form of online reviews, testimonials and case studies. It's content your customers trust and seek out. Prevention given as the closing keynote at the Social Media Rockstar Event 2016.
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
A look how to manage, grow and ignite customer content in the form of online reviews, testimonials and case studies. It's content your customers trust and seek out. Prevention given as the closing keynote at the Social Media Rockstar Event 2016.
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
The Changing Landscape of Email DeliverabilityCheetah Digital
Spencer Kollas, Vice President - Global Deliverability Services, Cheetah Digital and Guy Hanson, Senior Director, Professional Services International, Return Path slide deck from Cheetah Digitals Email Masterclass.
1. Deliverability 101 - What drives your positive reputation
2. Benefits of Return Path Certification and Proactive Deliverability Services
3. Deliverability in Action - Client Case Study
Extracts from iStrategy 2013 presentation in November this year. Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. Today, marketing and PR are the key levers to beat competitors in natural search. This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
User Experience and Innovation in Email DesignCheetah Digital
Mohammad Safi, Head of Creative - Cheetah Digital slide deck from the Email Masterclass (7th Feb) @ IceTank, Soho.
Latest innovations in Email Design
Email innovation in Action - The White Company Case Study
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
The Changing Landscape of Email DeliverabilityCheetah Digital
Spencer Kollas, Vice President - Global Deliverability Services, Cheetah Digital and Guy Hanson, Senior Director, Professional Services International, Return Path slide deck from Cheetah Digitals Email Masterclass.
1. Deliverability 101 - What drives your positive reputation
2. Benefits of Return Path Certification and Proactive Deliverability Services
3. Deliverability in Action - Client Case Study
Extracts from iStrategy 2013 presentation in November this year. Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. Today, marketing and PR are the key levers to beat competitors in natural search. This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
User Experience and Innovation in Email DesignCheetah Digital
Mohammad Safi, Head of Creative - Cheetah Digital slide deck from the Email Masterclass (7th Feb) @ IceTank, Soho.
Latest innovations in Email Design
Email innovation in Action - The White Company Case Study
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
What Happens when You Google ..... You
Does anything come up and are you happy with what you see?
Local marketing for real estate is a large part of a real estate agent's life, yet many agents dont take the time to even claim and fill out basic free profiles on sites such as Google, Realtor.com, Zillow and Trulia
This training will encompass two parts. Which profiles to pay attention to and fill out and how to do it.
Live class today at 10 AM (EDT)
http://www.instantpresenter.com/realaccesspro4
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012Benu Aggarwal
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
Search Engine Marketing Overview BMA Aug 2013 Holladay Erik Holladay
Search Engine Marketing
SEM Behind the Curtain: Introduction and Overview
Presented to the Business Marketing Association, Houston Chapter, August 2013.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
2. About MICROS | TIG Global Global leader in hospitality hardware and software 100,000+ restaurants and 25,000+ hotels Acquired TIG Global and Fry.com in 2010 to grow eCommerce offerings Brian Fitzgerald Director, SEO and Social Media 10+ years experience in hospitality industry
4. Google Place Search Opportunities to click to Google Place Pages Opportunities to click to third parties
5. Hypothesis, Analysis and Caveats Hypothesis Place Search impacted a searcher’s ability to get directly to a website by offering more options to Google Place pages and third party sites Analysis Looked at referring data for 250 hotel and restaurant websites Roughly 90% hotels and 10% restaurants Compared two time periods (removed the week Place Search launched) 11/1/2009 – 10/22/2010 11/1/2010 – 1/31/2011
15. Conclusions, Beliefs Did Place Search Impact Your Business? The always inconclusive… “It Depends” It likely depends on: How was your local search optimization before Place Search? How was your natural/organic search optimization before Place Search? How reliant are you on Google and third parties for traffic? What type of business are you?
17. Google and Hotel Rates Introduces rate comparison at an early point in the researching/shopping phase Presents risk of commoditization
18. Rates and rate checking showing on Place Pages as well Presents inventory control and management issues
19. How does this relate to you and your business? Intermediated businesses as most at risk Does someone other than you control your product or service?