The document outlines a 5-step plan to implement a Customer Loyalty Organization (CLO) strategy across multiple levels of an organization: 1. Align existing marketing and education plans according to the outputs of a CLO summit. 2. Launch a campaign to promote the CLO strategy to members and get them excited. 3. Standardize account management practices according to national guidelines. 4. Educate members on the new CLO processes through training. 5. Implement a customer relationship management system to track all account activity and communication according to the CLO strategy.