This document summarizes research on developing a framework to manage uncertainty in contract bidding for complex service offerings. It presents a value modeling approach to quantify a bidding company's probability of winning a contract against competitors by estimating the customer's willingness to pay for different product attributes. The approach involves building a value model mapping attributes to willingness to pay, eliciting expert opinions on competitors' bids and customer perceptions, running Monte Carlo simulations to estimate expected values, and calculating the probability of winning based on delivering greater value than competitors within the customer's budget. An example using a persistent green aircraft contract is provided to demonstrate applying the five-step value modeling process.