The document discusses how small businesses can create an online presence through digital marketing. It recommends setting up a website and blog to control business messaging and information and to attract search traffic. It also recommends claiming a Google Business listing and being active on social media platforms like Facebook and Instagram to connect directly with customers. The document advises getting listed on local tourism sites like Shoalhaven Tourism to promote the business more widely.

1. YOUR ONLINE
HOW TO CREATE
The Business Sess
PRESENCE

2. What is an ONLINE PRESENCE
The Digital Marketing Trifecta
Benefits of a Blog and a Website
Getting listed on the right sites
Getting on GOOGLE
The Business Sess
Creating a Digital Marketing Plan
Social media – which ones?

3. How to use Ideation
The Business Sess
Small businesses
making full use
of the internet enjoy
20% higher
annual
revenues
97% of consumers
search for
LOCAL
businesses
online

4. How to use Ideation
The Business Sess
Small businesses
making full use
of the internet enjoy
20% higher
annual
revenues
80% of travellers use the internet
to plan their holidays
– yet only 40% of Australian tourism and retail o
perators have optimised their website for search
80%

5. How to use Ideation
The Business Sess
Small businesses
making full use
of the internet enjoy
20% higher
annual
revenues
85% of travellers use Smartphones and/or tablets
– yet only one in two of Australian and retail
tourism operators
have mobile friendly websites
85%

6. How to use Ideation
The Business Sess
Small businesses
making full use
of the internet enjoy
20% higher
annual
revenues
51% of travellers watch online videos
– yet only 23% of Australian tourism and
retail operators
create online videos

7. Don’t ask ‘what can I write about’
How to use Ideation
The best titles to use for your posts
The Business Sess
Online Presence?
What does this mean?

8. The Business Sess
Ask yourself these questions
What happens
when I google my
business name?
Do my Social Media
listings show up?
Do I show up on any
maps?
In which listings do I a
ppear?

9. The Business Sess
Ask yourself these questions
Is my information
correct?
What page
do I show up on?
Do I have control of
the information?
In which listings do I a
ppear?

10. The Business Sess
DigitalMarketing
Trifecta
PAID
MEDIA
EARNED
MEDIA
OWNED
MEDIA

11. The Business Sess

12. The Business Sess
DigitalBusiness
Case Study:
Brainmates

13. The Business Sess

14. The Business Sess
Digital
Marketing
Plan

15. The Business Sess
Do I need a website/blog?

16. The Business Sess
Benefits
of a website
Easily control the look of your message
as well as the content
Keep your information up to date
Direct key word searches straight to your site
More information can be added than on shared sites
Showcase you individuality
Cornerstone of your OWNED media

17. The Business Sess
Benefits
of a blog
Educate customers/tell stories/highlight content
Most recent info at top – flows chronologically
Liked by search engines
Create interaction with your audience
Share articles to Social Media
Simple structure

18. The Business Sess

19. The Business Sess
Benefits
Opening hours, phone number, directions on Google Search
and Maps
Keep your business info up to date - Manage your free
business listing on Google Search and Google Maps
How are your customers interacting with your business.
How do they find you? Where are they coming from?
Add your own photos, respond to reviews, and share your
business info through your listing on Google

20. The Business Sess
google Business
SETUP VIA
www.business.google.com

21. The Business Sess
Social Media Platforms
5 great benefits

22. The Business Sess
free or cheap
direct and instant conversations
current content –google likes that!
easy to advertise
measurable
Benefits

23. The Business Sess
Get
Listed
on
Social
Media

24. The Business Sess

25. The Business Sess

26. The Business Sess

27. The Business Sess
Get Listed on
Shoalhaven Tourism

28. The Business Sess
Sign up to Shoalhaven Tourism newsletter
Follow them on facebook, Instagram and Twitter
Easy steps
and……………………………

29. The Business Sess
Tag correctly:
Instagram
@australia @visitnsw @visitshoalhaven in the photo (not in the caption)
Hashtag posts
#seeaustralia #newsouthwales #shoalhaven #unspoilt #restaurantaustralia
Facebook
@australia.com @visitshoalhaven @visitnsw
Hashtag posts
#NewSouthWales – seen by VisitNSW
#RestaurantAustralia – tagging food
#shoalhaven
Ask about Bookeasy – their bookable product list

30. The Business Sess