Thoughts & Ideas on Innovation

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This document contains information about an individual interested in innovation and side projects. It includes their work history in IT audit roles and as a digital strategy manager. They define innovation as creating utility or function. Their approach to innovation involves exploring, collecting and connecting information, trying ideas, and persisting through challenges. They are the founder of The Side Project Crew and are looking to work with interesting people on interesting ideas.

Business

Will Never Turn
Down an Invitation to
Play 18

Work History Marathon Oil
IT Auditor
CapitalSource
Audit Manager
Colorado Community College System
IT Audit Manager
Kimball Office
Digital Strategy Manager

I want to work on interesting
ideas with interesting people.

I define innovation as creating
utility or function.

“
True innovation will always come from outside,
where people are exposed to more stuff and
aren’t worried about our internal stuff. Keep it
lean and staff it with folks smart enough to spot
the things that can work for the company, and
empower them to make those things happen.
And if they fail? At least we learn.
”

Lisa Myers is an experienced marketing and search professional who provides tips on developing killer content strategies. She recommends taking breaks from the desk to allow creativity to flow, talking to people for inspiration, and using available data to brainstorm topics. Key aspects of content include focusing on what you're passionate about, considering seasonality and current events to explain why the content is relevant now, and leveraging social media in the strategy. Quality, journalistic writing that doesn't feel like selling is the holy grail for content outreach.

Jessica Alter, CEO & Co-Founder of FounderDating at TheFamily 

TheFamily

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Creativity is not about budgets or time - it's about thinking smart. Sometimes having limits such as budget can make your ideas better. Here I give case studies and examples of creative campaigns where we have used existing technology, collaborative approaches, and simple illustrative ideas to generate visibility and links. The key to success and creativity is your attitude and how you approach the outreach.

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Intro cultstory 20110413 eng

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