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År 2010 är året då det mobila bredbandet fick sitt riktiga genombrott. Men vad innebär det egentligen? Hur snabbt sker utvecklingen inom det mobila området och i vilka områden händer det mest? Vilka är den mobila plattformens viktigaste fokusområden idag och i framtiden? Här får du siffror svart på vitt som visar dig att du måste ta mobil kommunikation på allvar om du vill ta din affär framåt.
Kirsty Glenne, Senior Executive Advisor, Creuna Norway
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GLOBAL DIGITAL MARKETING TRENDS 2013
“We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“
Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.
Open Intelligent Media Unit™ (Open IMU™). The leading display media technologyJoshua Rex
We create intelligent content channels - delivered through paid, owned and earned media.
Our proprietary display advertising technology brings forth the best display media format ever invented.
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Consumer are pervasively connected to everyone and everything through the mobile device. It is brain draining, and a constant distraction; it is also enlightening and empowering. Here I present some Ogilvy research on how consumers use the mobile device while shopping to help decision making.
År 2010 är året då det mobila bredbandet fick sitt riktiga genombrott. Men vad innebär det egentligen? Hur snabbt sker utvecklingen inom det mobila området och i vilka områden händer det mest? Vilka är den mobila plattformens viktigaste fokusområden idag och i framtiden? Här får du siffror svart på vitt som visar dig att du måste ta mobil kommunikation på allvar om du vill ta din affär framåt.
Kirsty Glenne, Senior Executive Advisor, Creuna Norway
A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.
GLOBAL DIGITAL MARKETING TRENDS 2013
“We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“
Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.
Open Intelligent Media Unit™ (Open IMU™). The leading display media technologyJoshua Rex
We create intelligent content channels - delivered through paid, owned and earned media.
Our proprietary display advertising technology brings forth the best display media format ever invented.
The Open IMU™ • Intelligent Media Unit™ • transforms static display media into intelligent content channels
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The Open IMU™ (Intelligent Media Unit™) is a proprietary display media format invented and developed by This Is Open Limited.
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What Indian CXOs & Brands Can Learn From @AnandMahindraVijay Sankaran
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Mobile marketing for healthcare and pharmaceutical- EyeForPharma presentation...Sam Walmsley
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Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEdmund Wong
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Companies starting out in social media and those already dipping their toes in the waters can learn what they should and shouldn't do. 10 examples of the good and the bad are shown here. This is intended to be an introduction and not a lesson. Please feel free to comment here or reach out through the channels mentioned here for more information.
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Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
Optism Permission Mobile Marketing Who Owns The Customer CommunicAsia 2012Optism
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Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
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