Avtansh Sharma, Commercial Director Media Monetization, Optism, Alcatel-Lucent APAC & AfricaMobile Advertising presentation from Communicasia 2012: Who Owns the Customer? Where Privacy Meets People. Avtansh examines the following questions. Is collecting personal information beneficial for both brand and consumer? Is too much data being held without the consumer being aware? Each player in the ecosystem has a relationship with the consumer - but who really owns the customer? A look best practices for obtaining user consent, preference and privacy management.