This document discusses the rise of social media and its impact on marketing and media consumption. It provides statistics on social media usage in Vietnam and highlights key characteristics of social media such as participation, openness, conversation, community and connectedness. The document also discusses how companies can leverage social media for marketing through two-way conversations, user generated content, search engine optimization, social media optimization and monitoring tools. Examples are provided of successful social media campaigns from companies like Lotte, Dell and F&F.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
On April 25 2012, InSites Consulting organized a health smartees about our health research business in the InSites Consulting office in Ghent, Belgium. In this presentation, you can find all slides that are presented by multiple speakers. If you want to know more about our healht research solutions, do not hesitate to e-mail:
Barbara.Nieuwenhuijs@insites.eu (NL), Magali.Geens@insites.eu (BE) and Robert.Dossin@insites.eu (UK).
This document discusses social media and its potential uses for businesses. It begins by defining social media and providing statistics on its growth and popularity. It then discusses why businesses should use social media, noting that people are actively sharing information and opinions online. The document provides examples of social media strategies businesses have used successfully, such as a campaign by Club Med that partnered with bloggers to share experiences. It concludes by stating that social media can be a new public relations tool for businesses if they are patient, invest in listening and engaging with customers, and remain adaptable.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedDr. William J. Ward
1. Social networking has become the most popular online activity worldwide, accounting for 19% of time spent online and reaching 82% of the global online population representing 1.2 billion users.
2. While social networking behavior reflects some regional differences, it has grown proportionately across all regions as internet adoption increased, demonstrating its universal appeal as the practice of engaging in online social networking has become comparatively ubiquitous.
3. The continued growth of time spent on social networks, which has more than tripled in recent years, shows that social networking has evolved to become an integral part of the global online experience.
This document discusses the rise of social media and its impact on marketing and media consumption. It provides statistics on social media usage in Vietnam and highlights key characteristics of social media such as participation, openness, conversation, community and connectedness. The document also discusses how companies can leverage social media for marketing through two-way conversations, user generated content, search engine optimization, social media optimization and monitoring tools. Examples are provided of successful social media campaigns from companies like Lotte, Dell and F&F.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
On April 25 2012, InSites Consulting organized a health smartees about our health research business in the InSites Consulting office in Ghent, Belgium. In this presentation, you can find all slides that are presented by multiple speakers. If you want to know more about our healht research solutions, do not hesitate to e-mail:
Barbara.Nieuwenhuijs@insites.eu (NL), Magali.Geens@insites.eu (BE) and Robert.Dossin@insites.eu (UK).
This document discusses social media and its potential uses for businesses. It begins by defining social media and providing statistics on its growth and popularity. It then discusses why businesses should use social media, noting that people are actively sharing information and opinions online. The document provides examples of social media strategies businesses have used successfully, such as a campaign by Club Med that partnered with bloggers to share experiences. It concludes by stating that social media can be a new public relations tool for businesses if they are patient, invest in listening and engaging with customers, and remain adaptable.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedDr. William J. Ward
1. Social networking has become the most popular online activity worldwide, accounting for 19% of time spent online and reaching 82% of the global online population representing 1.2 billion users.
2. While social networking behavior reflects some regional differences, it has grown proportionately across all regions as internet adoption increased, demonstrating its universal appeal as the practice of engaging in online social networking has become comparatively ubiquitous.
3. The continued growth of time spent on social networks, which has more than tripled in recent years, shows that social networking has evolved to become an integral part of the global online experience.
More than words, The changing face of reading | The advent of algorithmic & c...Thomas Wong
Industries are colliding and new technology is emerging. A quick look at the trends and technology in new reading applications like Flipboard and Zite, and how they impact us and the world.
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
China Digital Market Space Presentation .pptGroupM
This document provides an overview of the China digital marketplace in Q2 of 2010. It includes modules on China's internet user profile and trends in mobility. The presentation was given by Shane Crombie and covers topics like demographics, usage trends, a global survey on mobility, and the PRC mobility overview. It provides statistics on internet penetration, device usage, content consumption, and the growing mobile landscape in China.
This document summarizes the rise of social media and internet usage in Indonesia. It notes that in the 1990s, internet usage was mainly by corporations, but the growth of platforms like Facebook and Twitter in the 2000s and 2010s led to explosive growth among individual users as well. Now, internet and social media influence all aspects of society and business. The document then describes the services offered by RocketBrand to help businesses leverage social media and digital marketing to connect with customers.
The use of online and social media in academia and researchIldikó Bokros
This document discusses how academics and researchers can use online and social media platforms. It outlines benefits such as learning about one's field, getting better known, reaching more people with research, and having influence. Popular platforms mentioned include blogs, Facebook, Twitter, and SlideShare. The document provides tips on using each platform effectively and promoting scientific work online.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]Tere Solis
Social networking is the most popular online activity worldwide, accounting for 19% of all time spent online. Nearly 1 in every 5 minutes spent online is now spent on social networking sites. The growth of social networking is a global phenomenon that has seen widespread adoption across different countries and cultures, demonstrating its universal appeal as a way for people to connect online.
Business India May 2010 - Twitter Cover StoryIffort
Business India recently did a cover story about Twitter & Life in 140 characters.
Data from Iffort Consulting's research was referenced in the report and Daksh Sharma, Co-Founder & Delivery Head was interviewed.
During 1998, Yahoo! continued to grow its leadership position and deliver increasing profits. Some key highlights include:
- Yahoo's unique users grew to over 50 million worldwide by the end of 1998.
- Revenue nearly tripled to $203.3 million for 1998.
- Cash and investments increased to $482 million by the end of 1998.
- Yahoo expanded its offerings in content, commerce, communication and community services globally. It launched new services like Yahoo Shopping and resources for small businesses.
- Advertising revenues grew significantly as dollars spent on web advertising doubled in 1998.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
This session presents strategies, best practices and tips for fundraising on social networks including Facebook and house networks (i.e. social networks on your nonprofit’s own web site).
Using case studies and practical examples we’ll describe the best tactics for growing your social networking community and producing fundraising revenue from individual gifts, membership, events, peer-to-peer giving, sponsorship, and advertising on social networks.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Social media has risen dramatically in popularity and usage. 2 in 3 internet users worldwide visited a social networking site in May 2010. Facebook had 500 million active users in July 2010 and YouTube saw 24 hours of video uploaded every minute. Even older generations are increasingly using social media. It impacts many aspects of life, including how 1 in 6 marriages are now between couples who met on social media. Both consumers and businesses are actively using social media to find information, make recommendations, and promote products and services. Younger people, aged 18-24, are especially active on social media and integrate it deeply into their daily lives and activities. The rise of mobile internet access has also contributed significantly to the rise of social interactions and sharing on social media
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
More than words, The changing face of reading | The advent of algorithmic & c...Thomas Wong
Industries are colliding and new technology is emerging. A quick look at the trends and technology in new reading applications like Flipboard and Zite, and how they impact us and the world.
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
China Digital Market Space Presentation .pptGroupM
This document provides an overview of the China digital marketplace in Q2 of 2010. It includes modules on China's internet user profile and trends in mobility. The presentation was given by Shane Crombie and covers topics like demographics, usage trends, a global survey on mobility, and the PRC mobility overview. It provides statistics on internet penetration, device usage, content consumption, and the growing mobile landscape in China.
This document summarizes the rise of social media and internet usage in Indonesia. It notes that in the 1990s, internet usage was mainly by corporations, but the growth of platforms like Facebook and Twitter in the 2000s and 2010s led to explosive growth among individual users as well. Now, internet and social media influence all aspects of society and business. The document then describes the services offered by RocketBrand to help businesses leverage social media and digital marketing to connect with customers.
The use of online and social media in academia and researchIldikó Bokros
This document discusses how academics and researchers can use online and social media platforms. It outlines benefits such as learning about one's field, getting better known, reaching more people with research, and having influence. Popular platforms mentioned include blogs, Facebook, Twitter, and SlideShare. The document provides tips on using each platform effectively and promoting scientific work online.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]Tere Solis
Social networking is the most popular online activity worldwide, accounting for 19% of all time spent online. Nearly 1 in every 5 minutes spent online is now spent on social networking sites. The growth of social networking is a global phenomenon that has seen widespread adoption across different countries and cultures, demonstrating its universal appeal as a way for people to connect online.
Business India May 2010 - Twitter Cover StoryIffort
Business India recently did a cover story about Twitter & Life in 140 characters.
Data from Iffort Consulting's research was referenced in the report and Daksh Sharma, Co-Founder & Delivery Head was interviewed.
During 1998, Yahoo! continued to grow its leadership position and deliver increasing profits. Some key highlights include:
- Yahoo's unique users grew to over 50 million worldwide by the end of 1998.
- Revenue nearly tripled to $203.3 million for 1998.
- Cash and investments increased to $482 million by the end of 1998.
- Yahoo expanded its offerings in content, commerce, communication and community services globally. It launched new services like Yahoo Shopping and resources for small businesses.
- Advertising revenues grew significantly as dollars spent on web advertising doubled in 1998.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
This session presents strategies, best practices and tips for fundraising on social networks including Facebook and house networks (i.e. social networks on your nonprofit’s own web site).
Using case studies and practical examples we’ll describe the best tactics for growing your social networking community and producing fundraising revenue from individual gifts, membership, events, peer-to-peer giving, sponsorship, and advertising on social networks.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Social media has risen dramatically in popularity and usage. 2 in 3 internet users worldwide visited a social networking site in May 2010. Facebook had 500 million active users in July 2010 and YouTube saw 24 hours of video uploaded every minute. Even older generations are increasingly using social media. It impacts many aspects of life, including how 1 in 6 marriages are now between couples who met on social media. Both consumers and businesses are actively using social media to find information, make recommendations, and promote products and services. Younger people, aged 18-24, are especially active on social media and integrate it deeply into their daily lives and activities. The rise of mobile internet access has also contributed significantly to the rise of social interactions and sharing on social media
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
This document discusses the use of social media by business-to-business (B2B) companies. It introduces Harri Lakkala and Marko Sykkö, who have experience implementing social media at Nokia. It outlines trends showing high social media usage by consumers and B2B buyers. Examples demonstrate how companies use social media for marketing, customer service, thought leadership, communications, recruiting and more. The document also discusses using social media internally for collaboration, communications and engaging employees. It provides advice on getting started with social media and creating a social media strategy.
Deck used in the opening keynote presentation I gave to the "Global Social Media Summit: The Authentic Social Enterprise" of the Arthur W. Page Society in London on October 3, 2012.
Event info: http://www.awpagesociety.com/events/globalsmsummit2012/
Discussion: #PageGlobal2012
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
How to match the blistering evolution
of social media with effective internal and
external social technology strategies.
While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours.
The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this:
It’s not the software. It’s the culture.
This is part deux of the Web 2.0 for Business (In Malaysia?) presentation series, first released back in February 2008. This document is part of a 2-day workshop material as presented in Kuala Lumpur in July 2011. Some site snapshots are owned by site owners, as clearly shown at respective pages, or mentioned in Reference (final) page. Some original parts are by author (@1oasis.net).
Consumer are pervasively connected to everyone and everything through the mobile device. It is brain draining, and a constant distraction; it is also enlightening and empowering. Here I present some Ogilvy research on how consumers use the mobile device while shopping to help decision making.
This presentation summarizes Facebook's strategy. It discusses Facebook's mission to connect people on an innovative platform and its vision to provide users with value beyond interaction. Key points include Facebook belonging to the social networking industry and being founded in 2004 by Mark Zuckerberg. The presentation analyzes Facebook's internal environment, strategy using frameworks like PEST analysis and Porter's Five Forces, competitive landscape, SWOT analysis, and financial performance including growing revenues from 2007 to 2011. It concludes that Facebook's IPO will likely be the biggest financial event of 2012.
Acquiring Talent through Digital Media focuses on how companies can leverage social media for talent acquisition and engagement. Some key points made in the document include:
1) Social media allows companies to build their employer brand, source passive candidates, gain insights into niche skills, and build an internal pipeline of potential employees.
2) Challenges include lack of investment, limited ability to moderate content, and invasion of employee privacy.
3) Tata Communications uses social media like Facebook, Twitter, and Chatter to engage externally, share company updates, recognize employees, and allow workers to provide feedback to leadership.
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTerminalfour
SapientNitro is a digital marketing agency founded in 1990 with over 8,000 employees worldwide. They offer end-to-end services including creative, media, and technology solutions. Social media allows companies to build personal relationships with customers through online conversations across various sharing platforms. When used effectively, social media can increase brand awareness, customer engagement, and advocacy. However, brands must also be prepared to respond appropriately during any social media crises to protect their reputation.
This document discusses social media and its use for marketing purposes. It defines social media as internet media that allows interaction and user-generated content. The document outlines different types of social media including blogs, social networks, and virtual worlds. It also discusses advantages like word-of-mouth marketing, and disadvantages such as lack of control and measurability. Finally, it provides six principles for effective social media marketing including listening to customers, engaging audiences, enabling customer participation, sharing content, rewarding loyal users, and participating in conversations.
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
Similar to Social Media Marketing -Facebook - Estonia 09/2010 (20)
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
Digital Marketing and Advertising brief overview 2015Lassi Nummi
Guest lecture at Estonian Business School @ Helsinki. April 2015. Why Digital Marketing matters, how to do digital marketing and selected formats of doing digital marketing.
Ostokäyttäytyminen ja digitaalisuus 2012Lassi Nummi
Miten digitalisoituminen on vaikuttanut kuluttajien ostokäyttäytymiseen B2C ja B2B sektorilla. Millainen on suomalainen verkko-ostaja, mitkä seikat vaikuttavat ostopäätöksen ? Yhteenvetoa Suomalaisista ja kansainvälisistä tutkimuksista.
Online display advertising insights and tips for MarketersLassi Nummi
Online display advertising insights and tips for Marketers,
Presentation, 30.09.2010
Lassi Nummi
Nitro Estonia.
Seminar by EPL, Media Contacts, Starman, Nitro Estonia
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Social Media Marketing -Facebook - Estonia 09/2010
1. Peek
to
social
media
marke7ng
and
Facebook
September
2010
Lassi
Nummi
CEO,
Nitro
Estonia
2. Background…
Lassi
Nummi
Digital
marke0ng
since
2001
Metropoliz.net
–
Nokia
–
Nitro
–
Nitro
Estonia
Digital
Agency
Clients:
Founded
2010
Lemminkäinen,
Nokia,
Finnair,
SOK,
BMW,
Largest
digital
agency
in
Finland
Starman,
Bigbank,
Loreal….
Offices
in
Turku
+
Helsinki
In
Estonia
since
2008
hJp://ee.linkedin.com/in/lassinummi
In
Estonia
part
of
Big
Idea
Group
hJp://www.facebook.com/lassi.nummi
Team
of
10
EE,
100
in
Finland
Finnair,
Nordea,
Lemminkäinen,
Nokia,
SOK,
Fiskars,
Vaisala,
Fazer,
Loreal,
MTV3,
Volvo,
BMW,
Starman,
Bigbank,
Rimi…
hJp://www.facebook.com/NitroEstonia
3. Agenda:
Social
media,
marke0ng
in
social
media
Who
rules
2010
?
Facebook
today
Marke0ng
in
Facebook
Why
Facebook
?
How
facebook
Success
0ps
/
criterias?
Examples
of
technologies
and
tac0cs
Life
a^er
Facebook
?
4.
5. Social
media
Social
media
is
a
logical
extension
on
what
we
have
been
doing
for
centuries…..
The
technology
and
medium
has
changed,
but
the
same
driving
need
to
connect,
learn,
express,
share
and
interact
has
not.
Social
media
has
brought
humanity
back
to
digital
life….
From
users,
consumers,
shoppers
to
people
!
hJp://mashable.com/
6. Benefits
of
social
media
marke7ng
by
marketers:
• Souce:
social
media
marke0ng
report
2010
73.8%
of
marketers
who
have
been
using
social
media
for
years
report
it
has
helped
them
close
business
7. Commonly
used
social
media
tools
by
marketers:
• Souce:
social
media
marke0ng
report
2010
8. 4
Stages
of
Organiza7onal
adop7on
of
social
media…
Stage
1
Stage
2
Stage
3
Stage
4
• Chaos
• Experiences
• Opera7onal
support,
• Omnipresent
• Skep7cism
• Measurement
understands
the
• Strategic
tool
• Not
digitally
evolved
/
• ROI
meaning,
but
don’t
• Day
to
day
ac7ve
know
how
to
fully
interac7ons
u7lize
• Benefits
• Frequent
usage,
campaigns
etc..
Most
organiza0ons
More
advanced
Organiza0ons
that
are
here
Promised
land
J
are
here
organiza0ons
are
trying
to
“get
it”
and
are
ahead
of
figure
this
out
curve
65%
of
marketers
have
either
just
started
or
have
been
using
social
media
for
only
a
few
months
More
B2B
companies
have
been
using
social
media
longer
than
their
B2C
counterparts
9.
10. Ok..
Social
media
is
something
we
should
think
of…
The
true
power
of
social
media
comes
from
the
ability
to
create
a
community
around
your
company
and
create
digital
conversa7ons
with
your
customers
and
clients.
hJp://www.viddler.com/explore/AnnEvanston/
videos/65/
13. Facebook
More
than
500
million
ac0ve
users
50%
of
our
ac0ve
users
log
on
to
Facebook
in
any
given
day
People
spend
over
700
billion
minutes
per
month
on
Facebook
There
are
more
than
150
million
ac0ve
users
currently
accessing
Facebook
through
their
mobile
devices.
People
that
use
Facebook
on
their
mobile
devices
are
twice
as
ac0ve
on
Facebook
than
non-‐mobile
users.
14. Estonia
–
Facebook
09-‐2010
Estonia
top
10
(Alexa,
09/2010)
Number
of
users
on
Facebook
in
Estonia:
1. Google
261
900
2. Youtube
3. Facebook
Number
of
male
users
on
Facebook
in
Estonia:
108
980
4. Delfi
Number
of
female
users
on
Facebook
in
Estonia:
148
680
5. Pos0mees
6. Ne0
Penetra0on
of
Facebook
in
Estonia
to
popula0on:
20.28
%
7. Hot.ee
Penetra0on
of
Facebook
in
Estonia
to
online
popula0on:
27.01
8. Wikipedia
%
9. Orkut
16. Facebook:
A
Pla_orm
Marketers
Cannot
Ignore
Consumers
are
adop7ng
Facebook
at
staggering
levels.
– Over
500
million
users,
and
growing…
– Average
internet
users
are
spending
more
0me
on
Facebook
per
day
than
on
Google,
Yahoo,
YouTube,
Microso=,
Wikipedia
and
Amazon
combined
Consumers
lean
on
each
other
to
make
decisions
–
bypassing
brands.
– Consumers
trust
their
friends
and
family
more
than
other
sources
of
informa0on
about
products
and
services,
according
to
a
Nielsen
study.
– Another
study
reports
that
60%
of
Facebook
users
are
more
likely
to
recommend
a
brand
a^er
becoming
a
fan
(Chadwick
Mar0n
Bailey).
Brands
need
a
roadmap
–
or
risk
experimen7ng
on
their
own
customers.
– Seventy
percent
of
brands
indicate
that
they
planned
to
increase
spending
on
offsite
social
media
investment,
including
Facebook
in
2010,
according
to
an
eConsultancy
study
– Rather
than
spin
their
wheels
and
waste
resources
experimen0ng
on
customers,
brands
need
guidelines
for
Facebook
page
marke0ng
success.
18. Points
to
consider
when
building
Facebook
strategy
What
is
the
engagement
value:
what
can
you
offer
people
that
they
will
find
valuable?
Are
you
ready
to
respond
to
your
customers
and
encourage
them
to
talk
about
your
brand?
Are
you
ready
to
make
a
commitment
beyond
a
campaign?
How
will
your
other
marke0ng
communica0on
strategies
integrate
with
Facebook?
What
assets
-‐
tools
and
content
–
can
you
leverage?
Do
you
have
your
company
behind
you
and
resources
available?
How
will
you
measure
success?
20. Set
Community
Expecta7ons
– Clearly
Ar7culate
Expecta7ons
to
Reduce
Confusion
and
Abuse
– Describe
what
fans
can
expect
from
the
brand:
from
deals,
0ps,
support,
or
just
news
and
informa0on.
21.
Provide
Cohesive
Branding
– Create
a
Holis7c
Experience
that
Matches
the
Brand.
– The
limited
customiza0on
features
of
Facebook
pages
should
not
deter
brands.
– hJp://www.facebook.com/FourSeasons?ref=ts
22. Be
Up
To
Date
– Keep
Interac7on
High
with
Fresh,
Timely
Content.
– New
visitors
want
to
know
that
the
brand
is
present,
while
exis0ng
followers
need
a
reason
to
stay
engaged.
– Create
a
content
calendar,
agree
on
responsible
persons
23.
Live
Authen7city
– Build
Trust
by
Personalizing
Interac7ons
with
a
“Human
Touch.”
– Facebook
is
unique
from
other
social
networks
in
that
it
requires
users
to
provide
their
real
names,
providing
authen0c
people-‐to-‐people
connec0ons.
– As
a
result,
brands
should
follow
suit
so
fans
connect
to
the
people
behind
the
brand.
24. Par7cipate
in
Dialog
– Connect
with
Customers
by
Fostering
Two-‐Way
Dialog.
– Brands
must
engage
with
fans
in
the
manner
which
they
are
already
accustomed.
– hJp://www.facebook.com/walmart
25. Enable
Peer-‐To-‐Peer
Interac7ons
– Be
Efficient
and
Enable
the
Crowd’s
Help.
– Customers
are
already
talking
to
each
other
–
brands
should
enable
this
natural
behavior
– Start
by
crea0ng
an
environment
that
encourages
peer-‐to-‐peer
interac0ons
–
ask
fans
to
respond
to
each
other,
showcase
fan
contribu0ons,
and
recognize
top
contributors
on
Facebook’s
wall.
26. Foster
Word
of
Mouth
– Prospects
trust
customers
more
than
they
trust
brands,
so
promo0ng
advocacy
is
an
essen0al
strategy.
– Start
by
simply
asking
exis0ng
fans
to
suggest
the
page
to
others
or
“like”
a
wall
post
– Take
it
to
the
next
level
by
encouraging
fans
to
do
something
on
the
page
that
is
worth
sharing
with
their
Facebook
friends
– hJp://www.facebook.com/OldSpice?ref=ts#!/OldSpice?
v=app_130435530325515&ref=ts
27.
Solicit
A
Call
To
Ac7on
– Bring
it
Back
to
Business
and
Provide
a
Succinct
Next
Step.
– Many
brands
fail
to
deliver
simple
call
to
ac0ons
that
lead
fans
from
engagement
to
purchase.
“The
idea
is
to
eventually
sell
more
of
one’s
product.
Period,”
– hEp://www.youtube.com/watch?v=XXd0UoxK-‐Ik
28.
Adver7se
– Facebook
offers
adver0sing
which
can
target
age,
gender,
loca7on,
rela7onship
status
and
interest,
or
music
and
lifestyle
interests.
– Several
ac0ve
campaigns
at
same
0me
to
several
target
groups
with
liJle
cots….
Easy
to
do
using
Facebook..
– CPC
or
CPM
possibility
– hJp://www.facebook.com/adsmarke0ng/
29.
Integrate
– Engage
your
fan
base
to
your
site
and
outside
Facebook
to
connect
with
your
facebook
brand.
– Like,
Recommend,
Login
from
your
site,
Comment
your
products,
Facepile,
Live
stream…..
– hJp://developers.facebook.com/plugins
30.
Applicate
(Build
applica7ons)
– Most
of
the
x
applica0ons
are
for
entertainment
purposes
(80%)
– However
u0lity
applica0ons
–
especially
mobile
ones
are
becoming
more
and
more
popular
– Branded
quizzes,
games,
tools
and
applica0ons
are
popular
among
big
brands
hJp://www.foodie.fm/
hJp://www.foodie.fm/mika-‐on-‐foodie/
31. Measurement
?
5
Important
Insight
Metrics
to
keep
eye
on
• Total
Fans
And
Unsubscribed
Fans
• One
of
the
most
important
levels
to
monitor
is
the
percentage
of
fans
who’ve
unsubscribed.
If
this
percentage
is
increasing
over
0me,
you
may
want
to
check
out
the
type
of
content
you’re
pos0ng
as
well
as
the
volume
of
posts.
While
pos0ng
o^en
is
important,
you
can
chase
fans
away
by
pos0ng
too
o^en.
• Interac7ons
• As
the
number
of
fans
on
your
Facebook
page
increases,
the
number
of
users
interac0ng
with
your
page
should
increase
as
well.
• Interac7ons
Per
Post
• If
your
interac0ons
per
post
aren’t
increasing
over
0me
then
you
aren’t
doing
a
good
job
of
producing
valuable
content.
• Page
Views
• As
you
grow
your
page,
the
total
number
of
daily
page
views
should
be
increasing
as
well.
• Demographics
•
By
viewing
the
demographics
chart
you
will
be
able
to
see
which
demographic
groups
are
growing
quickest
as
well
as
which
demographic
groups
are
the
largest.
32. What’s
next
in
facebook
?
E-‐commerce
(facebook
money
already
introduced)
Mobile
(already
over
100
million
users)
Facebook
to
take
payments
from
commercial
pages
and
applica0ons
?
/
adver0sers
hJp://blog.facebook.com/