August 2015
www.hhs.se
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
If the rate of change on the
outside (of an organization)
exceeds the rate of change on
the inside, the end is near....
-Jack Welch
People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
Technology
• Broadband access
• Mobile phones
• The cloud
• Internet of Things
• Big Data
• 3D printing
• Robotics/AI
• VR/AR
• Holography
• Blockchain
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Non-fiat cryptocurrencies
• Mobile money/payments
• M2M payments
From factories ….
...to offices…
…to server halls and …
.…to “Third Places”…
US: 40% of workforce freelancers
…and co-working spaces
Building new networks
No one knows everything,
everyone knows something,
all knowledge resides in humanity.networks.
Adapted from Lévy 1997Image: Krebs
Armed with new connective tools,
consumers want to interact and
co-create value...
Prahalad and Ramaswamy, 2003
„“
Slide from Kohler 2011
Community platform
Hierarchicalfirm
VS
E.g., Electrolux, Ford
~ Created by employees within
organizational boundaries
E.g., Quirky, Local Motors
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
Changing models of value creation?
“Local Motors is the place for people to create
influential vehicles together.”
https://localmotors.com/microfactory/
• 1000x cheaper to produce new car model
• 5-22x faster production, depending on vehicle
Local Motors to print 3D cars
in one of its micro-factories
http://3dprint.com/79342/local-motors-reload-3d-car/
3D printing becoming more commonplace…
Local networks of 3D printers
Scheveningen Harbor – The Hague
A 3D printer workshop on Lisette’s boat
RepRap community
E-commerce
What’s around the corner?
24x7 Global Internet Collaboration + Open Source + 3D Printing
http://mashable.com/2013/02/13/robohand/
$60,000
$150
Available for free
download on
$45
Where is
the firm?
Kids exploring the link between
virtual worlds and 3D printing
http://www.minecraftprint.com/
Here comes the “Immersive Internet”
O’Driscoll, 2009
?
VWs moving out of “Gartner hype cycle” trough
Virtual
worlds
today
http://www.gartner.com/it/page.jsp?id=1447613
May 2006
July 2007
Big money moving into 3D internet
STARVR
Oculus + Microsoft
Sony Morpheus
HTC Revive
Samsung + OR
2016 – Year of VR & AR?
Face to face meetings
Hooker et al 2010
State of flow
- Greater purchase intent
- Positive brand attitudes
Marketing and branding
“Clearly, if social activity migrates to
synthetic worlds, economic activity will
go there as well.” Castronova, 2006
•US$ 635,000 for a virtual asteroid
•Entropia Universe with GDP >US$ 440 mln
The future of immersion…
http://www.bbc.com/news/technology-19568451
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
The future is already here,
it’s just not very evenly
distributed.
- William Gibson
People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
Technology
• Broadband access
• Mobile phones
• The cloud
• Internet of Things
• Big Data
• 3D printing
• Robotics/AI
• VR/AR
• Holography
• Blockchain
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Non-fiat cryptocurrencies
• Mobile money/payments
• M2M payments
Robin Teigland
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net
@RobinTeigland
If you love knowledge,
set it free…
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Third Industrial Revolution_ Kristallen