The document discusses the evolution and impact of digital platforms on society and the economy, highlighting how companies like Uber, Airbnb, and Alibaba operate without traditional assets. It predicts a shift towards a collaborative economy, where access takes precedence over ownership, and emphasizes the importance of serendipitous encounters for innovative value creation. The future is imagined as a chaordic society driven by technological advancements, artificial intelligence, and community integration.

1. ROADMAP TO

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb

4. Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
TODAY

5. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

6. A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL WEB COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD

7. Robots Artificial Intelligence
Virtual Reality Self Driving Cars
Space
Internet Of Things

8. CITIES
more important than countries.
CROWD COMPANIES:
micro multinational small companies
with shared ownership using
Platforms vs.
CORPORATE OWNED PLATFORMS
“KNOWMADS”
60% of labor population.
ACCES
more important than ownership.
ENVIRONMENT
smarter than we are. AI & Robotics
CONNECTED PEOPLE
more powerful than organizations.

9. TRENDS
PLATFORMS: HOSPITALITY

10. TRENDS
Didi
Kuaidi
“A shared fleet of self-driving
vehicles obviates the need
for traditional public transport.
Also these self-driving “Taxibots”
will eliminate 90% of cars.”
PLATFORMS: UBER = TRANSPORTATION

11. GAMING PLATFORMS
Apple invests $ 1 billion in Chinese
ride-hailing service Didi Chuxing
1916- today's toddlers won't learn to ride a horse.
2016- today's toddlers won't learn to drive a car.

12. E-Sports for pro-gamers. The heroe ‘PewDiePie’
has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS

13. GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

14. The Hague, The Netherlands, Aug. 2016
Antwerp, Belgium, Aug. 2016
GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

15. AUGMENTED REALITY COMMERCIALIZED

16. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

17. The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man
from touching the equipment.*
*Autodesk CEO Carl Bass

18. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users
55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users
92.000 employees
$1.4 million per employee

19. 3D PRINTING : MAKERS PLATFORMWE CAN PRODUCE ANYTHING

20. 3D PRINTING : MAKERS PLATFORMWE CAN PRODUCE ANYTHING

21. Interdependent Economy:
networked value creation, based on
solidarity,
sustainability
&
reciprocity.

22. takeaway home cooked meals
COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

23. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’

24. COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
WITH THE PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub &
Spoke platform

25. COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
WITH THE PLATFORMS AS ENABLERS.

26. COMMUNITY INTEGRATED CO-WORKING & CO-LIVING

27. ENHANCING THE EXPERIENCE…

28. A TRANSFORMATION*
is a tailor-made experience
with an educational element
and a changed individual as result.
VALUE CREATION: THE NEXT STEP
SERENDIPITY:
the moment of an unexpected meeting of
unknown, but relevant people
at an unexpected location
triggers TRANSFORMATIONS.

29. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY,
offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS
with RELEVANT people you DIDN’T KNOW BEFORE….

30. SERENDIPITOUSLY MATCHMAKING BY USING
ARTIFICIAL INTELLIGENCE.
Seat Reservation
System

31. WHOIS INDA HOUSE?

32. WHOIS INDA HOUSE?

33. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity 2013
2015
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

34. a new job,
invitation for a new project
or
started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:

35. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
…BUT ALSO IN
PRIVATE HOUSES
AND RURAL AREAS

36. and in POP-UP LOCATIONS
Ricoh Open 2016:
a Seats2meet Pop-Up location

37. 500.000 SEATS PER YEAR
100.000 SOCIAL SEATS PER YEAR
150+ LOCATIONS
25 COUNTRIES.
OUR FUTURE?
FREE MEETING ROOMS
EVENT PRODUCTION
S2M PASSPORT
IT IS ALL ABOUT