Kade Miller from Thinxtra, the Sigfox operator in Australia, New Zealand and Hong Kong, presents on what is the Sigfox network, what it is used for and what opportunities exist for Xamarin Developers.

1. MAKING BUSINESSES SMARTER AND SIMPLER
MONITORING MORE EFFECTIVELY
REAPING THE BENEFITS OF IOT CONNECTIVITY

2. Bringing billions of things to life.
The internet of things (IoT) will add $3 trillion to the global
economy by 2020*.
Thinxtra is the first mover in the ANZ market.
* Accenture report - The growth game-changer - 2015

3. IOT OVERVIEW AND OPPORTUNITIES

4. 3 WAVES
1995 2005 20201 BILLION
INTERNET USERS
2 BILLION
SMARTPHONES USERS
20 BILLION THINGS
TO BE CONNECTED*
*ERICSSON

5. INTERNET OF
THINGS (IOT):
THE NEXT
MAJOR TECH
DISRUPTOR
Bigger Than Smartphones
Connecting Everything

6. WHY NOW?
Costs have declined over the past 10 years.
Cost of
99%
With LPWA
Networks
dedicated to IoT
of things in the
world are still
not connected
Sensors
/2x
Cost of
Bandwidth
Cost of
Processing
Cost of
Cloud
Storage
/40x /60x /17x
Cost of
Connectivity
/10x
THE GOOD NEWS:

7. SMALL MESSAGES
SMALL MESSAGES ARE SUFFICIENT TO CONNECT MOST THINGS
Multimedia
& Voice
SMALL
MESSAGES
90%
10%
ON/OFF - 1 Bit
Door Opening - 1 Bit
Meter Index - 2 Bytes
Temperature - 2 Bytes
Battery Level - 2 Bytes
Movement / Gyro - 2 Bytes
GPS Coordinate - 6 Bytes

8. HOW ARE THINGS GOING TO
BE CONNECTED?

9. IOT CONNECTIVITY UNTIL NOW IN THE INDUSTRIAL SPACE
10 MBps
1 MBps
1 KBps
100 Bps
1 m 10 m 100 m 1 km 10 km
RFID
NFC
BLE
Zigbee
Zwave
WiFi
WiFi
HaLow
5G
3G
4G
2G
Satellite
$
$$$
Not Available
Bandwidth &
Power consumption
Range

10. HIGH ENERGY
CONSUMPTION
COMPLEXITY HIGH COSTSHORT RANGE
PROBLEM

11. LPWAN
IOT CONNECTIVITY TODAY IN THE INDUSTRIAL SPACE
10 MBps
1 MBps
1 KBps
100 Bps
1 m 10 m 100 m 1 km 10 km
RFID
NFC
BLE
Zigbee
Zwave
WiFi
WiFi
HaLow
5G
3G
4G
2G
LoRaWAN
Sigfox
LTE-M
NB-IOT
Satellite
$
$$$
LPWAN
Not Available
Bandwidth &
Power consumption
Range

12. IOT CONNECTIVITY TODAY IN THE INDUSTRIAL SPACE
10 MBps
1 MBps
1 KBps
100 Bps
1 m 10 m 100 m 1 km 10 km
RFID
NFC
BLE
Zigbee
Zwave
WiFi
WiFi
HaLow
5G
3G
4G
2G
LoRaWAN
Sigfox
LTE-M
NB-IOT
Satellite
$
$$$
LPWAN
Not Available
Bandwidth &
Power consumption
Range
WHICH LONG RANGE CONNECTIVITY FOR IOT?
Sigfox
LoRaWAN
NB-IoT
LTE-M
4G
3G
Datarate/Energyuse/Cost
Sigfox
LoRaWAN
NB-IoT
LTE-M
4G
3G
Datarate/Energyuse/Cost
LPWAN
National coverage for
high data powered devices
National coverage
for powered devices
Cities coverage for
talkative battery powered devices
Community & private networks
for small messages
Global network
for small messages

13. FIT FOR IOT
A GLOBAL CELLULAR NETWORK JUST FOR
LOW POWER DEVICES, AT VERY LOW COSTS

14. LONG RANGE
50km
LOW COST
$2/year
LOW POWER
5μA
SECURE
Encrypted
A GLOBAL CELLULAR NETWORK JUST FOR
LOW POWER DEVICES, AT VERY LOW COSTS
AS LOW AS

15. OPEN
STANDARD
Free stack
NATIONAL
COVERAGE
95%
NOC & SLA
99%
STRONG
ECOSYSTEM
300+
A GLOBAL CELLULAR NETWORK JUST FOR
LOW POWER DEVICES, AT VERY LOW COSTS

16. ▪ CREATED IN 2010
▪ 20+ PATENTS
▪ US$292M FUNDING & STRONG INVESTORS
▪ OPEN & LARGE WORLDWIDE ECOSYSTEM
OF SOLUTIONS

17. GLOBAL NETWORK
1.9 million
Square kilometres covered
36 countries
Covered or in the process of
being covered
Top 60 countries
Covered by end of 2018
Completed On-going deployment 2017 Target 2018
Covered by Thinxtra Thinxtra targeted network expansion

18. COVERAGE IN ANZ
End of June 2017:
72% of AUS population,
90% of NZ population
End of 2017:
85% of ANZ population

19. Network Customer PlatformSensing Devices
A SIMPLE NETWORK TO CONNECT TO
▪ 12 bytes message uplink
▪ 8 bytes message downlink
▪ (exc. Time stamp & device ID)
▪ Max 4200 messages/month/device
▪ Max 1.5M messages/day/BS
▪ Free license frequency
(920Mhz)
▪ Whatever IoT platform(s) used, we
provide free integration via API to any.
▪ Sigfox is open to any standards.
Provides
End-to-End Solutions via our local ecosystem of partners

20. WHAT IS A THING?
Example of IoT
device: GPS tracker
Cost estimate:
Device: as low as $20
Connectivity: ~$5/year
Platform: ~$1/year
CONNECTIVITY
MODULE & ANTENNA
▪ Up to 50km in rural areas
and 5km in the city
BATTERY
POWERED
▪ Up to 10 years battery
life using standard
battery
SENSORS
▪ Movement, ...
▪ Temperature, ...
▪ Geolocation, ...

21. WHAT IS
AN IOT
PLATFORM?
Visualise Data
Apply Analytics
Predictive Modelling
Machine Learning
Enhance IoT Experience!

22. SOLUTIONS AND MARKET VERTICALS

23. WHICH MARKETS?

24. SMART BUILDINGS
AC MONITORING
FACILITY MANAGEMENT
SMOKE ALARM MONITORING

25. SMART AGRICULTURE
CROP MANAGEMENT
CATTLE MANAGEMENT
SILO MANAGEMENT

26. SMART CITIES
SMART BINS
SMART PARKING
SMART LIGHTING

27. SMART LIVING
PET TRACKER
DOOR MONITORING
SECURITY

28. E-HEALTH
HOME SERVICE MONITORING
CARE BUTTON COMMAND
WATCH ALERT
DEFIBRILATOR BOX

29. SMART UTILITIES
WATER METERING
WATER QUALITY MONITORING
GAS METERING

30. SMART INDUSTRIES
SMART HELMET
PREVENTIVE MAINTENANCE
TRACKING SYSTEM

31. SMART ENVIRONMENT
BUSH FIRE MONITORING
WATER QUALITY MONITORING
WILDLIFE TRACKING

32. WE EMPOWER
INTERNET OF THINGS
IN ANZ & HK
IoT experts connecting things to improve
business processes & people’s lives
VISION:
To be the #1 ASIAPAC wireless IoT network
EXCLUSIVE FOR
AUSTRALIA
NEW ZEALAND
HONG KONG

33. IoT is the next big wave
LPWAN, its connectivity backbone for small messages monitoring
SIGFOX is the world-leading GLOBAL LPWAN operator
With an aggressive and strong strategy for growth
THINXTRA is the Sigfox Operator for ANZ + HK
With a strong team of IoT experts to build the eco-system
& fast track adoption in all industries
www.thinxtra.com