The document discusses how to think big on the small screen by considering mobile audiences and distribution options to create revenue. It notes that mobile subscribers will reach 2.5 billion by 2006, handset capabilities are transforming, usage is changing, and connectivity is ubiquitous. The document contrasts mobile's portability, personalization, always-on nature, embedded payments, and widespread adoption against the internet. It describes how mobile is becoming more personalized and customized for individual users. Popular mobile content includes news, entertainment, and games. Distribution options mentioned include SMS and MMS.

1. Thinking BIG on
the SMALL screen
© Keren Flavell http://www.omg.tv

2. Summary
• Why consider mobile
• How to reach audiences
• Distribution options
• How to create revenue
© Keren Flavell http://www.omg.tv

3. Why Consider the Mobile
• 2.5 billion mobile subscribers by the
end of 2006
• Transformation of handset capability
• Usage changing
• Ubiquitous connectivity
© Keren Flavell http://www.omg.tv

4. Mobile vs Internet
• Portable, so always with you
• Totally personal
• Always on
• Embedded payment system
• Most widely spread
© Keren Flavell http://www.omg.tv