2. Exclusivity Clutter
Free
Where no other media
owner has erected on-
street permanent
displays
Live updates
Streamed live
Date feeds
Consumers
‘on the go’
Affluent AB
Professionals
Your message seen in the
Financial District 6-8
times everyday on
multiple locations
Premium High footfall
15,500 per site
Per day in premium
pedestrian locations
Reaching an AB City Audience in the Square
Mile
3. The only on-street access to branding
Connected, Mindful & Engaged
• 200
x
32”
LCD
screens
• 1.2m
high
• In
the
Square
Mile
• Reaching
30m
foo@all
• Mon-‐Friday
only
• Day-‐parts
available
• Double
as
recycling
• 25
year
contract
6. • 90% ABC1 audience/ 72% AB
• Core age demographic 25-44 male bias
• Average income of £83,000 per annum
*Source Astbury Marsden, Evening Standard 21st Nov , 2011
17%
65%
11%
7%
18-‐24
25-‐44
45-‐54
55+
Audience
Targeted no wastage high concentration of AB’s
£30bn disposable income
55%
45%
Male
38%$
72%$
90%$
100%$
0%#
25%#
50%#
75%#
100%#
A$ AB$ ABC1$ ABC1/C2$
Breakdown#
7. +++
+
*Source: Intelligent Space Partnership reach analysis (15,500 per panel per day)
and City of London worker breakdown (21% Banking, 10% Financial, 13%
Insurance)
Highest Reach of C Suite Executives
Financial Audience
8. *Source: IPA Touchpoints 2011 + Intelligent Space Partnership Footfall Analysis - City of London
Peak day-parts 08.00, 13.00 and 17.30
Extending Reach
Greater
audience
0.00%$
10.00%$
20.00%$
30.00%$
40.00%$
50.00%$
06:00$ 07:00$ 08:00$ 09:00$ 10:00$ 11:00$ 12:00$ 13:00$ 14:00$ 15:00$ 16:00$ 17:00$ 18:00$ 19:00$ 20:00$ 21:00$ 22:00$ 23:00$
Travelling$
Working/Studying$
Watching$TV$
Renew%Network%
4th screen reaching consumers on the move
10. * Source London Underground entry and exit data 2011 and TFL planning CAPC survey, 200
• Travel into Central London
by car is decreasing
• Train and underground
remain the most popular
ways to travel in
• Renew extend transport
briefs
COUNTS'('2011'('annual'entries'&'exits
(C)$Copyright,$London$Underground$Limited,$2012
COUNTS'('2011'('annual'entries'&'exits
(C)$Copyright,$London$Underground$Limited,$2012
COUNTS'('2011'('annual'entries'&'exits
(C)$Copyright,$London$Underground$Limited,$2012
Counts'by'station
Station
London$Bridge$$$$$$$$$$$$$$$$$$$$$$
Liverpool$Street$$$$$$$$$$$$$$$$$$$
Bank$&$Monument$$$$$$$$$$$$$$$$$$$$
Tower$Hill$$$$$$$$$$$$$$$$$$$$$$$$$
Moorgate$$$$$$$$$$$$$$$$$$$$$$$$$$$
Old$Street$$$$$$$$$$$$$$$$$$$$$$$$$
St.$Paul's$$$$$$$$$$$$$$$$$$$$$$$$$
Chancery$Lane$$$$$$$$$$$$$$$$$$$$$$
Temple$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Barbican$$$$$$$$$$$$$$$$$$$$$$$$$$$
Manor$House$$$$$$$$$$$$$$$$$$$$$$$$
Aldgate$East$$$$$$$$$$$$$$$$$$$$$$$
Mansion$House$$$$$$$$$$$$$$$$$$$$$$
Aldgate$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Cannon$Street$$$$$$$$$$$$$$$$$$$$$$
Blackfriars$$$$$$$$$$$$$$$$$$$$$$$$
Total
Exit
Weekday
101,013$$$$$
107,346$$$$$
87,584$$$$$$
33,145$$$$$$
40,454$$$$$$
34,941$$$$$$
28,264$$$$$$
29,768$$$$$$
18,528$$$$$$
15,812$$$$$$
13,471$$$$$$
13,957$$$$$$
13,204$$$$$$
10,919$$$$$$
7,529$$$$$$$$
V$$$$$$$$$$$
555,935'''''
Annual
Entry$+$Exit
million
65.4$$$$$$$$$$$$$$
63.6$$$$$$$$$$$$$$
47.8$$$$$$$$$$$$$$
21.6$$$$$$$$$$$$$$
21.2$$$$$$$$$$$$$$
21.0$$$$$$$$$$$$$$
17.1$$$$$$$$$$$$$$
16.0$$$$$$$$$$$$$$
10.0$$$$$$$$$$$$$$
9.2$$$$$$$$$$$$$$$
9.2$$$$$$$$$$$$$$$
9.2$$$$$$$$$$$$$$$
7.4$$$$$$$$$$$$$$$
6.2$$$$$$$$$$$$$$$
4.0$$$$$$$$$$$$$$$
V$$$$$$$$$$$$$$$
329.2''''''''''''
555,935 commuters travel into the City
by Underground
Travel Patterns
11. 0
10
20
30
40
50
60
70
80
90
100
under
0.5km
0.5km-‐1km
1-‐2km
6%
17%
16%
3%
19%
3%
37%
rail
underground
Bus
Taxi
Car
Cycle
Walk
• 90% of journeys under 0.5km are by
foot
• 37% walk into the City compared to
19% who drive in
Walking is the main mode of transport in the City
Travel Patterns By Foot
*Source TFL
13. Major arterial routes and transport links
Highest Density
* Intelligent Space Partnership Footfall Analysis - City of London
14. Heron Tower JP MorganGresham Street
Premium Locations
Outside Head Offices delivers more footfall than inside
15. Regularly noticed: Building a daily dialogue with the
audience
62% notice
them once a day/
nearly everyday
89% have
noticed pods before
Only 11% hadn’t
noticed the pods
Research
16. 89%
89%
68%
%
agree
Clear
Well
illuminated
Right
height
“They’re unmissable! Also impressive that
you can see detail from so far away”
James, 39, Project Manager
“ Those tube updates have saved
me a few times too!”
John, 33, Analyst
Clear
Well-‐
Illuminated
and
posi3oned
Research
17. Our
Audience
Na3onal
Average
Illusive
audience:
Light
TV
consumers
Tech
Savvy
15
hours
TV
per
week
35
hours
TV
per
week
*NaYonal
average
(Ofcom,
July
2012):
tablet
ownership
is
11%
and
40%
own
smartphone
94%
own
smartphone
40%
own
smartphone
50%
own
tablet
11%
own
tablet
80%
purchased
last
month
38%
purchased
last
month
Research
18. Our
Audience
Good
audience
for
travel
brands
and
airlines
33%
flown
long
or
short
haul
for
business
within
3
mnths.
71%
flown
long
or
short
haul
for
pleasure
within
6
mnths.
67%
spent
5
nghts.
+
abroad
in
a
hotel
in
the
last
3
mnths.
27%
choose
to
fly
business
class
Research
Regularly
fly
abroad
for
business
almost
a
third
fly
business
class
19. 200 screens in 100 locations
10” ad every 60 seconds
10” ad 60 spots an hour
18 hours per day
15,120 spots
30m footfall
OTS 6-8
2 week Campaign Costs
£150
per
screen
panel
per
fortnight:
£30,000
gross
2 week Campaign
