1. Think Travel
Dan Bulucea
Country Manager
Google Confidential and Proprietary

2. New phase of Internet growth: mobile, social, local, personal

3. Online Shopping, Travel Vertical – Research Resource
70
61%
60
50
42%
40
30
20
10
0
The internet is the first place I usually go to I have changed my mind about which brand to
when researching products to buy buy following research on the web
Source: www.consumerbarometer.com
Base: Consumers purchasing a product within the selected categories in the 12 months prior to interview

4. Purchase/Research Behavior
100
90
80
70
60
Automotives
50 CPG & Healthcare
Finance
Media & Entertainment & Local
40
Travel
30
20
10
0
Bought Online Research Research Research Research
Offline, Purchase Offline Offline, Purchase Online Online, Purchase Offline Online, Purchase Online
Source: www.consumerbarometer.com
Base: Consumers purchasing a product within the selected categories in the 12 months prior to interview

5. Online Shopping, Travel Vertical – Sources of Information
80
71%
70
60
49%
50 47%
40%
40
29%
30 25%
23%
20
12% 13% 12%
9%
10 6%
2%
0
Source: www.consumerbarometer.com
Base: Consumers purchasing a product within the selected categories in the 12 months prior to interview

6. Advertiser view of the purchase process:
Undecided
Decided

8. Romanian Travel advertisers have a huge
untapped opportunity to advertise abroad
Share of advertiser spend targeting
Google users in foreign countries