This is a high level overview of Smart Business, Social Business: A Playbook for Social Media in Your Organization. The following 20 slides define the social customer; and make a clear distinction between a social business and a social brand. There are also example social organization models, governance examples and a training framework for reference.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China, for example) was often higher than countries where media was traditionally thought of as “free” like Australia, UK and the U.S. (where famously it is constitutionally “free”). So when Reporters Without Borders (RWB) recently published their global map of press freedom (which scores countries on press freedom using criteria like pluralism; media independence; environment and self-censorship; legislative framework; transparency and infrastructure) we decided to cross-reference this with our findings.
Learn more: http://edl.mn/1nSUA4M
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China, for example) was often higher than countries where media was traditionally thought of as “free” like Australia, UK and the U.S. (where famously it is constitutionally “free”). So when Reporters Without Borders (RWB) recently published their global map of press freedom (which scores countries on press freedom using criteria like pluralism; media independence; environment and self-censorship; legislative framework; transparency and infrastructure) we decided to cross-reference this with our findings.
Learn more: http://edl.mn/1nSUA4M
Entertainment in the Era of the Selfie - Edelman’s eighth annual study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
Edelman Berland Research Findings: Veterans as Strategic Assets InitiativeEdelman
The objectives of the Veterans as Strategic Assets (VSA) Initiative is to gain an understanding practices around teaching and hiring veterans, in order to position veterans as a strategic asset for the Illinois Joining Forces (IJF) and the Student Veterans of America (SVA). Edelman Berland conducted a global, 10-minute online survey from January 9 to May 7, 2014. The findings are based on 1,628 responses including 1,469 veterans, n=89 employees, and n=70 community partners including those in higher education/community college/workplace training non-profits.
When is it appropriate to tweet a reporter? Will a link to video strengthen your pitch to a journalist? Should you pitch a CEO interview to BuzzFeed?
Each year, the Edelman Media Network – a group of 400 former journalists and media relations experts from each U.S. office and practice – identifies trends that are changing the way PR professionals interact with reporters, editors and producers. In our 5 Media Trends to Watch in 2014, we focus on two main areas: the way we’re consuming news on mobile devices and how we initially approach the media with a pitch.
What do you think of the trends we identified? Are we missing anything? And how are you changing the way you interact with reporters? Tweet @EdelmanPR and let us know.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
This helps in choosing right social media platform for marketing
Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
Digital Content Marketing & E Commerce - Waggener Edstrom APAC Studio D, Zahe...Zaheer Nooruddin
A presentation about the relationship between digital content marketing and E Commerce in the Sales Funnel online by Zaheer Nooruddin, regional vice president Asia Pacific at Waggener Edstorm Studio D
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. 2008 to present
THE EVOLUTION OF SOCIAL BUSINESS
2003 to present
1995 to present
• Technology Innova7on gives • Companies and brands join • Organiza7ons begin humanizing
customers a voice TwiPer, Facebook and create business opera7ons
• They are Influen7al corporate blogs • Organiza7onal models are
• Amplified voice across the • Engage with the social formed to include social media
social web customer in various channels • Organiza7onal silos are torn
• Google indexing cri7cal • Social Media teams are forming down between internal teams
conversa7ons about companies slowly • Governance models and social
• Social Customers are trusted • Small budgets are allocated on media policies are created
amongst their peers as a project basis to social media • Social becomes an essen7al
influence grows engagement and community aPribute of organiza7onal
building culture
The social customer is gaining
influence everyday and their voice is
amplified via the social web .. says
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
3. Product Discovery
• Ac7ve on Google, research products before
purchase
Social Par?cipa?on
• Fans, followers, likes and RSS subscribers
Sharing Content
• Engaging with a brand in a two way
dialogue, not just consuming content but
crea7ng content
Brand Advocacy
• Discuss the brand within their own micro
communi7es, without hesita7on or the
need for incen7ves
The social customer par7cipates a
variety of different ways; brands
need to be omnipresent and engage
with them @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
4. EUROPE (EMEA)
31% comment on blogs
27% comment in forums
20% uploaded a video online
39% uploaded a photo online
63% watch a video online
13% ac7vely blog
LATIN AMERICA
49% comment on blogs ASIA PACIFIC
35% comment in forums 42% comment on blogs
41% uploaded a video online 43% comment in forums
56% uploaded a photo online 29% uploaded a video online
74% watch a video online 50% uploaded a photo online
27% ac7vely blog 65% watch a video online
37% ac7vely blog
Marketers should consider more
than just Facebook and TwiPer;
there are other networks too says
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
5. • A brand should build rela5onships with
the social customer on order to drive
advocacy
• Advocates talk about the brand, even
when the brand isn’t listening
• Advocates are trusted among their peers
and within their micro communi7es
• Advocates are aiding and influencing
others down the purchase funnel
• The reach of one advocate is minimal; as
an aggregate, the total reach can make a
strong business impact
Advocates aid & influencers their
communi7es through the purchase
funnel and don’t need incen7ves to
engage says @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
6. “ When a product, brand,
organiza7on uses TwiPer,
Facebook, blogs, Google+
or any other social
technology to connect
with the social customer
and/or its cons7tuencies.
A social brand is any organiza7on
that uses social technologies to
engage with the social customer
says @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
7. • The social brand has caused chaos and
organiza5onal anarchy in many companies
today
• Employees are running wild on the
intrawebs with liPle to no guidance,
direc7on or governance
• Different geographies and business units
are crea7ng social communi7es externally
and not sharing or communica5ng
internally
The social brand has caused chaos for
many companies today; now they are
focusing on changing internally
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
8. • A social business is built upon three
pillars – people, process and
technology
• Change management and culture
change is essen7al in order for
genuine social business
transforma5on to occur
• Organiza7ons cannot have effec7ve
external conversa5ons with
customers unless they can have
effec7ve, internal conversa5ons
with each other first
A social business is built upon 3
pillars – people, process and
technology says @britopian
#socialbiz
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
9. SOCIAL BRAND SOCIAL BUSINESS
External Communica7ons Opera7ons & Change Management (internal)
Usually owned and driven by marke7ng or corporate Business leaders, employees in every job func7on across the organiza7on
communica7ons and in every geography
Engagement with the social customer and within the external Engagement with internal teams and channel partners at every level within
community like blogs, TwiPer and Facebook the organiza7on
Measurement: clicks, impressions, engagement, likes, comments, Measurement: employee par7cipa7on, # of employees trained, process
web traffic, etc. efficiencies, etc.
Budget allocated to support external facing objec7ves like agency Budget allocated towards “consulta7ve” agencies, internal social
support, Facebook applica7ons, social ads technologies, training and change management ini7a7ves
LiPle to no internal collabora7on to be somewhat effec7ve Collabora7on is impera7ve to the success of social business transforma7on
Difficulty level is easy Difficulty level is hard, very hard
A social brand focuses on external
communica7ons w/the social
customer. Social business focuses on
the internal says @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
10. • In a centralized organiza5onal
model, the “social media” job
func7on is usually owned by
corporate communica7ons
• LiPle to no collabora5on between
corp com and other marke7ng
organiza7ons and business units
• Organiza7onal Silos dominate
• No social media policies that
empower employees to engage
externally
@britopian says that centralized
social organiza7ons are surrounded
by silos that prevent knowledge
sharing and communica7on
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
11. • In a decentralized organiza5onal
model, the “social media” job
func7on is scaPered – everyone is
doing it
• Many decentralized organiza7ons
are a natural result of silos
• LiPle to no collabora5on or best
prac7ce sharing is happening
• Loose social media policies exist
but rarely enforced
• Confusion about roles and
responsibili7es and conflict about
“who owns” social media
Social media was bred out of
decentralized social organiza7ons
i.e. Product groups engaging with
the social customer @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
12. • A governing body, usually a
“Center of Excellence” exists
that is responsible for
governance and strategic
insights
• Responsible for sharing best
prac5ces and technology
recommenda5ons with
regions and other business
units
• Geographies and business
units will execute external
social media programs
A fully collabora7ve social business
is usually driven by a social media
“center of excellence” says
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
13. GOVERNANCE DOCUMENT BEHAVIORS/DETAILS
Social Media Policy • Full disclosure within social media channels
(Legal Document) • What can and cannot be shared online i.e. anything confiden7al, financial or opera7onal
results, forecasts, or personal informa7on about others
• Do not post anything that is defamatory, harassing, an invasion of privacy or in viola7on of
any applicable law or enterprise policy, including the Company’s Code of Business Conduct
and Ethics
• Employees are accountable for their ac7ons. They are personally responsible for what they
share.
Social Media Guidelines • Guidelines include “rules of engagement” and “how to act”
• Be professional, courteous, respecoul to others, transparent
• Only write/blog/tweet about what you know
Modera7on Guidelines • Usually addresses the organiza7on’s modera7on policy for communi7es and Facebook
• Post modera7on – content is approved immediately and checked later
• Pre modera7on – content has to get approved before going live
Governance is the key to success for
social business transforma7on; it
builds intelligence and process
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
14. GOVERNANCE DOCUMENT BEHAVIORS/DETAILS
Global or Business Unit • A process for geographies or business units that want to create an external presence on
Expansion into Social TwiPer, Facebook or other social network
• Usually a “center of excellence” or social media commiPee will have to approve and require
the region or business unit to present a plan of ac7on that addresses the following:
What is the content strategy?
Is there a community manager ready to engage?
What is the modera7on and/or escala7on policy?
New Social Media Prac77oner • Usually addresses a process for new employees that want to engage and talk about the
brand within their own social networks
Training • A training program that outlines very specific curriculum and what the organiza7onal
expecta7ons are once an employee becomes a social media prac77oner
Crea7ng a learning organiza7on will
help companies become more open
and intelligent – necessary for social
business says @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
15. Internal Metrics: numbers of employees trained :: number of employees blogging internally
Training Curriculum Training Curriculum Training Curriculum
I
N • Basics of Social Media (i.e. overview of • Basics of Community Engagement • Advanced tac7cs of Community
T blogging • Listening & Monitoring Tools and Apps Engagement and Management
E • Overview of owned media channels to • Intended Uses of Social Media • Leveraging search to create social
R
N include enterprise communi7es, • Engagement Model & Escala7on content for blogs
A blogs, Facebook and TwiPer accounts Process • Metrics deep dive – understanding
L • Policies & Guidelines • Metrics Overview metrics and making data driven
• Simple Escala7on process decisions
Addi?onal Material
• Advanced training on social tools and
Addi?onal Material
• Desktop Conversa7onal Guide technologies like Radian6, Meltwater
• Desktop Conversa7onal Guide • Links to owned media social media Buzz, Sprinklr, Shoutlet, CoTweet, and
• Links to owned media social media channels other publishing/listening plaoorms
channels. • List of industry influencers • Train the trainer
• List of industry influencers • Social Post Sugges7ons
WHITE BELT BLUE BELT BLACK BELT
Awareness & Engagement Fluency & Par4cipa4on Exper4se & Ownership
Organiza?onal Expecta?ons Organiza?onal Expecta?ons Organiza?onal Expecta?ons
E • Research & monitoring • Frequent twee7ng and retwee7ng; • Frequent blogging, twee7ng and
X • Listening to owned media channels responding to comments on/off of
T responding to comments on/off of
E • Escalate conversa7ons to others enterprise owned media channels enterprise owned media channels
R • Responding to customer support issues • Solving customer support issues on and
N and escala7ng to appropriate channels
A off enterprise owned media channels
L • Basic community management • Mentoring and training white and blue
belts; team brown bags
• Speaking at conferences
• Par7cipate in and aPend bi‐weekly social
From par7cipa7on to complete ownership media integra7ons forums
External Metrics: share of voice :: community growth :: aggregated reach and impressions :: number of customer problems solved
100% of all book royal7es are being donated to Not For Sale
16. Financial Impact Metrics
ROI These metrics measure the amount of money invested on a program or ini7a7ve and the
amount of money received from that same program.
• Establishing a measurement Paid, Earned, Paid, earned, and owned media value is defined as the monetary value of impressions
Owned Media delivered from different marke7ng channels and assigning an equivalent cost per thousand
framework is more about Value impressions (CPM) that a company is willing to pay (or has paid) for those impressions.
ensuring that all stakeholders Purchase Funnel Specific metrics can be defined at each phase of the purchase funnel – Awareness,
agree on social media Metrics Considera7on, Preference, Purchase, Advocacy. One example is:
measurement; and that its • Awareness = Total ads served or impressions
• Considera7on = Total clicks on ad
measured consistently across the • Preference = Number of users who engaged with branded content, blog comments
• Purchase = Number of users who purchased
organiza7on. • Advocacy = Number of users who joined a community
Non‐Financial Impact Metrics
Community • Community membership & MTM growth
Health ‐ Growth • Content views and downloads
• Content or channel RSS subscrip7ons
• Unique visitors and page views
Community • Customer reten7on
Health ‐ • Customer sa7sfac7on scores (CSAT)
Membership • Customer loyalty scores
• Overall sen7ment within the community
Community • Likes, shares, and comments
Health – • TwiPer @replies and @men7ons, Lists
It’s less about how to measure social
Engagement • YouTube comments and embeds
media; more about ensuring that • Blog comments
everyone is consistent says
@britopian Share of Voice & Share of voice is a company or product’s conversa7onal weight
Sen7ment expressed as a percentage of a defined total market.
…tweetable moment
Sen7ment is the context of the conversa7ons. It’s usually categorized as posi7ve, nega7ve,
or neutral.
17. 1. Organiza5onal leadership manda5ng that internal
teams collaborate across func7onal business units,
geographies, product teams and channel partners
2. CEO and/or execu7ve teams using social
technologies to communicate externally and
encouraging employees to do the same
3. Social Media “Center of Excellence” teams and
Social Organiza7on Models forming
4. Global/func7onal teams sharing best prac5ces
frequently; organiza7onal silos die
5. Social behaviors become engrained in the
everyday fabric of employees’ workflow
6. Social business becomes a consistent line item in
marke7ng, opera7ons and IT budgets
7. Human Resources adds “social media” in job
descrip7ons and employees are held accountable
to par5cipate
One indicator of social business
transforma7on is a consistent
budget line item for social media People
says @britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
18. 8. Governance models created, published
and shared across the organiza7on i.e.
process for new employees to be
trained to be social media
prac55oners, escala7on processes,
etc.
9. Social Media Policies and guidelines co‐
created by senior management and
employees
10. Consistent social media measurement
framework agreed upon and used to
measure both internal and external
social ini7a7ves
11. Workflows created that collect
external customer feedback and
filtered back to the product
organiza7ons
One indicator of social business
transforma7on are co‐created social
media policies and guidelines says Process
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
19. 12. Internal communi7es and
collabora7on systems deployed and
being used across func7onal business
units – sales, marke7ng, customer
support, supply chain management
13. Collabora7on happens within internal
communi7es more so than in email or
conference calls
14. Social CRM capabili7es, applica7ons
and systems become a priority in
management and deployment
15. IT loosens up firewall restric5ons
(bandwidth, IP blocking) of social
media usage from behind the firewall
One indicator of social business
transforma7on is when
collabora7on becomes a priority Technology
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
20. is responsible for … should understand …
educa7ng others about social business including but not social media – in terms of being a necessary impera7ve for
limited to senior execu7ves, employees, partners, and an organiza7on to address and successfully interact with
customers the social customer
facilita7ng collabora7on across job func7ons, teams, business basics such as opera7ons, human resources,
business units and geographies customers support , finance, etc.
making strategic recommenda7ons on what type(s) of social technologies such as collabora7on and community
social technologies to deploy related sowware applica7ons
crea7ng, distribu7ng and managing various governance
community management, marke7ng strategy,
models (i.e. social media policies, crisis communica7ons,
measurement i.e. paid, earned and owned media
and feedback workflows)
asking for more budget every quarter the brand, it’s products and services
persuading the c‐suite that social business should be a
the basics of change management, culture, communica7on,
strategic priority and come equipped with case studies and
collabora7on and employee communica7ons/engagement
models
how to ar7culate change to employees at all levels in the
demonstra7ng business value of a social organiza7on
organiza7on
The social business change agent
can be anyone in the organiza7on
that is inspiring and drive change
@britopian
…tweetable moment
100% of all book royal7es are being donated to Not For Sale
21. 100% of all
royal?es are
being donated
to Not For Sale
Campaign!
HTTP://WWW.NOTFORSALECAMPAIGN.ORG/