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Tools & Techniques to Grow Your Business & Brand

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Barbi Reuter
Barbi Reuter

CoreNet Arizona - Social Media Panel Presentation 04-17-2014

Social MediaTechnologyBusiness
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Cushman & Wakefield | PICOR Tucson’s leading independently owned, full- service commercial real estate company, serving Southern AZ and Sonora, Mexico Barbi Reuter, RPA Principal/Marketer/Broker | delighted wife/mom | runner | alto | skier | volunteer | witty worldly well-read wannabe | #CRE ABOUT US
• Our commitment to social • Benefits • What’s worked for us • Top (free) tools • ROI ~ Success stories GROWING YOUR COMPANY PRESENCE Tools & techniques to grow your brand
HOW IT ALL BEGAN… MySpace Stalker Ignored creepy LinkedIn invites Twitter* Hubspot/ Blog LI corporate Facebook/ G+ 2003 2004-2009 2009 2011 2012 *It happened one recession…
Benefits • Grow brand awareness • Grow network • Grow thought leadership • Grow business WHAT’S THE PAYOFF?
THE BENEFIT OF HINDSIGHT What’s worked • Strategy • Blogging • Being found • Reach: • prospects vs competitors • Engagement
THE BENEFIT OF HINDSIGHT Website traffic sources 49% 12% 9% 30% Organic Social/referrals Email Direct
Organize | Schedule | Monitor • Hootsuite • Tweetdeck • Bufferapp WHAT’S IN YOUR TOOLBOX?
Find content – desktop, mobile • Flipboard • Zite* • RSS WHAT’S IN YOUR TOOLBOX? *sunsetting
LinkedIn • 10,000 sf law firm • 2,000 sf retailer Twitter • Office listing (leased it ) Brand awareness • “Buzz” Blogging/SM • Measurable site traffic SUCCESS STORIES
GET SOCIAL: FIND US Twitter @PICORcres @BarbiReuter Facebook Facebook.com/PICORcres LinkedIn PICOR Commercial Real Estate Barbi Reuter Google+ PICOR Commercial Real Estate Barbi Reuter

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Tools & Techniques to Grow Your Business & Brand

  • 1. Cushman & Wakefield | PICOR Tucson’s leading independently owned, full- service commercial real estate company, serving Southern AZ and Sonora, Mexico Barbi Reuter, RPA Principal/Marketer/Broker | delighted wife/mom | runner | alto | skier | volunteer | witty worldly well-read wannabe | #CRE ABOUT US
  • 2. • Our commitment to social • Benefits • What’s worked for us • Top (free) tools • ROI ~ Success stories GROWING YOUR COMPANY PRESENCE Tools & techniques to grow your brand
  • 3. HOW IT ALL BEGAN… MySpace Stalker Ignored creepy LinkedIn invites Twitter* Hubspot/ Blog LI corporate Facebook/ G+ 2003 2004-2009 2009 2011 2012 *It happened one recession…
  • 4. Benefits • Grow brand awareness • Grow network • Grow thought leadership • Grow business WHAT’S THE PAYOFF?
  • 5. THE BENEFIT OF HINDSIGHT What’s worked • Strategy • Blogging • Being found • Reach: • prospects vs competitors • Engagement
  • 6. THE BENEFIT OF HINDSIGHT Website traffic sources 49% 12% 9% 30% Organic Social/referrals Email Direct
  • 7. Organize | Schedule | Monitor • Hootsuite • Tweetdeck • Bufferapp WHAT’S IN YOUR TOOLBOX?
  • 8. Find content – desktop, mobile • Flipboard • Zite* • RSS WHAT’S IN YOUR TOOLBOX? *sunsetting
  • 9. LinkedIn • 10,000 sf law firm • 2,000 sf retailer Twitter • Office listing (leased it ) Brand awareness • “Buzz” Blogging/SM • Measurable site traffic SUCCESS STORIES
  • 10. GET SOCIAL: FIND US Twitter @PICORcres @BarbiReuter Facebook Facebook.com/PICORcres LinkedIn PICOR Commercial Real Estate Barbi Reuter Google+ PICOR Commercial Real Estate Barbi Reuter