The document discusses the dominance of Facebook with 1.09 billion daily active users and highlights its significance in video sharing, particularly livestreaming, which is a major trend for marketers in 2016. It also mentions the rising popularity of Snapchat and Instagram Stories, as well as the average time users spend on these platforms. The overall focus is on the importance of video content in social media engagement and user interaction.

1. Creating Shareable Content
Sonja Fuchs
Web Technology Specialist

2. Stats
• Facebook is still #1 with 1.09 billion daily active users, on average
• Most-used social media site among all ages: 64% of Americans 12 and up
• Facebook is the most-used app
• The site tallies 8 billion average daily video views
• In September 2015, 1.5 million small and medium businesses shared videos
• One of the top most-used apps
• More than 400 million active monthly users
• Has the highest per follower engagement rate of any major social networks
• Fastest growing network with and has100 million daily active users
• It’s is the second most-used social network after Facebook
• Skews young. Monthly U.S. users 18-24 (37%), 25-34-year-olds (26%) and 13-
17 (23%)
• More than 60 percent of U.S. 13 to 34-year-old smartphone users are
Snapchatters
• Users spend an average of 25 to 30 minutes on the app each day
Source: Hootsuite Blog May 2016

3. Facebook 360
Take a panorama on your mobile device using a supported
app (Google Street View iOS or Android app)
or a photo using a 360 camera.
Examples here
on the Facebook 360 Page
More info on
Facebook 360

4. People Crave Video

5. What We Crave
Source: Globalwebindex.com 2016

6. Phones – No Longer for Calling
Ag CMS Mobile Use Increase 2011-2016

7. How We Watch
Source: Hootsuite blog April 2016
Source: http://www.kpcb.com/internet-trends page 73

8. Facebook Livestreaming
• Livestreaming THE biggest trend for marketers in 2016
• Videos get a priority in your News Feed
• Saved to your Videos after going Live
• www.Facebooklivemap

9. FB Livestreaming Examples
NDSU Extension
• Innovate Event 61 views
• Ashley Ueckert, Golden Valley
County 472 views
• Sound Ag Advice 770 views

10. Instagram Stories
• Share videos and photos of your day and they appear together in a
slideshow format at the top of your follower’s feeds
• They disappear after 24 hours and won’t appear on your profile grid or
in feed

11. Snap(chat)
• Messaging app that allows take a photo or a
video with it, then add a caption or doodle or
lens graphic over top, and send it to a friend.
• Can add it to your "story", a 24-hour
collection of your photos and videos, which
you broadcast to the world or just your
followers.
• Livestream

12. Questions? Want to Try it?
Contact your Web Technology Specialists
Sonja Fuchs or Bob Bertsch