Title: iPhoneOlogy: How to document and create beautiful in real-time content via your smartphone! Description: “3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” - Eventbrite A picture has always been worth a thousand words and in 2018 capturing that experience in real-time at the right time is the key to standing out from the noise and telling compelling stories. Thankfully you already have all the technology you need to make that happen in your pocket. The smartphone has drastically transformed how we convey experiences online but just because everyone has a smartphone doesn’t mean everyone knows how to capture moments, edit them and post them. During this session you’ll learn: Tips and tricks for maximizing the settings of your smartphone The unique photo features available on Facebook, Instagram, Twitter and Linkedin. The best apps and additional gear to add to your smartphone when traveling The difference between documenting and creating content and why that matters Value of real and raw vs polished and produced

1. brian@iSocialFanz.com
@iSocialFanz
www.isocialfanz.com

2. @

5. 3 out of 4 Millennials would choose to
spend their money on an EXPERIENCE
rather than buying something
desirable.
Via Eventbrite: The Experience Movement: Research Report

9. On-demand

13. Future of
Marketing is
Relatability

14. Document
vs
Create
www.isocialfanz.com/thinklikeafan-gear/

16. Raw & Real vs Polished & Produced

19. People - Places - Products - Experiences
ACCESS
Provide

20. ACCESS

22. Documenting
Participating
Streaming
New Reality
Dreaming

23. Participatory Content
Talk with the community & include them in the content!

24. Social Video
YouTube
Facebook
Twitter
Instagram
IGTV
Linkedin
Vimeo

25. Storytelling Video
Snapchat
Instagram Stories
Facebook Stories
WhatsApp
WeChat

26. Live Video
Facebook Live
Periscope
Instagram Live
YouTube Live

29. Field Of Dreams Marketing Is Over
Document Experiences & Up-Cycle Content

30. Horizontal vs
Vertical Video
The Great Debate

33. Instagram / IGTV

34. Twitter

35. LinkedIn Video

36. SmartPhone Hacks
• Timer is your friend
• Use Burst Mode
• Leverage Live Photos
• Use focus
• Portrait Mode
• “Rule of Thirds” - Turn
on grid in settings
• Mobile = Be Mobile
• Use HDR for backlit
subjects

37. Gear
• Table Tripod
• Mount
• Lens
• Audio

38. K.I.S.S. Editing
iMovie
Camtasia
Final Cut Pro
Adobe Premier

39. Photo Mobile Apps
• Adobe Lightroom
• Snapseed
• VSCO
• Camera+
• Enlight