SlideShare a Scribd company logo
Disruption ?
Google confidential
It’s early morning
on the web
3 Billion
2015 Internet Population
2020
5 Billion
+100 Billion
connected
devices
2020
2015 World
Population
7 BILLION
February 2013 Google Confidential and Proprietary 4
Mobile first
19:30Pizza
20161990
}
Google Now – Answers without Asking / AI / Voice – Google HomeGoogle Now – Answers without Asking / AI / Voice – Google Home
Is your strategy ready for the 4th Industrial revolution ?
1784 1870 1969 20xx
Exponential
Disruptive
Global
07.07.2011
Julien Renucci - SEEMEA OMS Speed
Update
It’s the best possible moment to be an entrepreneur.
Reinvent
everything
Solve great
problems.
Everything.
Video Programmatic
Mobile
Real time
Always on
Engagement
Audience buying
Peer2Peer
Reinvent
Marketing Search
Millions of people. Billions of moments that matter
Right message - to the right people - on the right time
Organic Search
results
Organische
zoekresultaten
Ads
Auction &
Quality Score
Search
Video is the new standard
16
#2 Largest search engine
45min Watch time per day 16-34y
Mobile views50%
Hours of video uploaded every minute400
Y.000.000.00U
Video for all companies
Reinvent
the way we
work
Employees need a time machine
Every day, they leave home out
of the 21st Century, and are
travelling in time to the office,
where they spend the day in the
20th century
Peter Hinssen, Ascross
The way you worked yesterday The way you live and work today
Stop networking computers, start connecting people
Google Confidential and Proprietary
Reinvent culture
Creativity loves restraint
Google Confidential and Proprietary
INDUSTRIAL AREA DIGITAL AREA
Scale, Structures Agility, Collaboration
Internet in Belgium
Les gens
sont beaucoup plus
connectés
que
les entreprises
le paradoxe
de l'Internet en Belgique
60%
40%
Dépenses
publicitaires
en ligne en
Belgique
Dépenses
Google
indexées
IMPORT
100
Les acteurs étrangers de l'e-commerce
investissent massivement en Belgique.
Les Pays-Bas et la France sont les
principaux importateurs d’e-commerce en
Belgique.
Nationales
(Belgique)
La Belgique a un retard à rattraper
22
11
7
5
4
25
More than 300 000 jobs at stake for Belgium
Employed
2020
355k
300k
Employed
2015
1 2 3
4
Effects on employment in Belgium and other front-runner nations Net effects of digitalization and DSM
Net work-force increase
Jobs lost due to increased productivity
New jobs thanks to DSM
New jobs thanks to growth in new & old businesses
Positive net effect on employment
1
2
3
4
(275k –
380k)
(275-380)
5
5
150 – 210K
660 – 920K
210 – 300K
80 – 105K
40 – 60K
80 – 120K
130 – 190K
Potential Belgium GDP impact in
excess of 45 bn EUR annually by
2020, combining DSM and
digitization
Imagine a world with no keyboards.
Imagine a world with no steering wheels.
Larry Page
Questions !
27
Real marketeers powered by
programmatic marketing technology

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