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M2M Market evolution and value chain components
- 1. EUGAP#34 | Commercialin confidence | May 2015 | Page 1 Gert PauwelsHead of M2M Product & Operations
- 2. EUGAP#34 | Commercialin confidence | May 2015 | Page 2 1. 000. 000 SI M car ds
- 3. EUGAP#34 | Commercialin confidence | May 2015 | Page 3 Annemie Turtelboom Flemish minister of Energy “With a smarter grid and smarter devices we would have less fear of a threatening black-out”
- 4. EUGAP#34 | Commercialin confidence | May 2015 | Page 4 Alexander De Croo Belgian Minister of Telecom “Acces to 4G is strong “lever” to growth & employement”
- 5. EUGAP#34 | Commercialin confidence | May 2015 | Page 5
- 6. EUGAP#34 | Commercialin confidence | May 2015 | Page 6
- 7. EUGAP#34 | Commercialin confidence | May 2015 | Page 7
- 8. EUGAP#34 | Commercialin confidence | May 2015 | Page 8 A growing market…
- 9. EUGAP#34 | Commercialin confidence | May 2015 | Page 9 Technology and regulations will keep disrupting
- 10. EUGAP#34 | Commercialin confidence | May 2015 | Page 10 MACHINE TO MACHINE MACHINE TO MACHINE
- 11. EUGAP#34 | Commercialin confidence | May 2015 | Page 11 Secur e access t o cust omer or appl i cat i on pr ovi der Mobi l e net wor k Bel gi um + Wor l d Dedi cat ed M2M net wor k and I T ( Devi ce Connect i vi t y Pl at f or m) Access t o devi ce connect i on pl at f or m vi a web por t al or A Cust omer Modem SI MThi ng
- 12. EUGAP#34 | Commercialin confidence | May 2015 | Page 12 Devices › Screenshot invoegen
- 13. EUGAP#34 | Commercialin confidence | May 2015 | Page 13 Digital transformation is becoming part of our lives 2010 2015 2020 20 to 50 billion connected devicesConnecting machines & processes Connecting machines & people Digital society
- 14. EUGAP#34 | Commercialin confidence | May 2015 | Page 14 INTERNET OF (EVERY) THINGS
- 15. EUGAP#34 | Commercialin confidence | May 2015 | Page 15 Devices ›Explosion of connected devices –First limited to simple sensors –Evolving into intelligent communicating things with integrated processors ›Smart devices (phones, tablets) are enabling users to communicate with things, and to manage them –Connecting people and machines Connect i ng peopl e & machi nes
- 16. EUGAP#34 | Commercialin confidence | May 2015 | Page 16
- 17. EUGAP#34 | Commercialin confidence | May 2015 | Page 17 Smar t - i f i cat i on I ncr eased pr ocessi ng power enabl i ng
- 18. EUGAP#34 | Commercialin confidence | May 2015 | Page 18 Smar t - i f i cat i on Dat a ubi qui t y
- 19. EUGAP#34 | Commercialin confidence | May 2015 | Page 19 Smar t - i f i cat i on Mobi l e appl i cat i ons f or managi ng t hi ngs r emot el y
- 20. EUGAP#34 | Commercialin confidence | May 2015 | Page 20 Smar t - i f i cat i on = The Per f ect St or m
- 21. EUGAP#34 | Commercialin confidence | May 2015 | Page 21 Answer i ng t he need f or connect i vi t y = our speci al t y
- 22. EUGAP#34 | Commercialin confidence | May 2015 | Page 22 Modems › Screenshot invoegen
- 23. I nt ernet of Thi ngs t echnol ogi es
- 24. EUGAP#34 | Commercialin confidence | May 2015 | Page 24 0, 1m1m 10m 100m 1Km 10KmRange Bandwi dt h 1 Gb 100 Mb 10 MB 1 MB 100 Kb WI FIWI FI Bl uet oot hBl uet oot h GSMGSM 3G3G 4G4G Zi gBeeZi gBee LPWAN LTE-MTC GSM clean-state LoRa Sigfox … TOWARDS 5G…?
- 25. EUGAP#34 | Commercialin confidence | May 2015 | Page 25 Acces Network › Screenshot invoegen Fi el d t est i ng
- 26. EUGAP#34 | Commercialin confidence | May 2015 | Page 26 Lab t est i ng
- 27. EUGAP#34 | Commercialin confidence | May 2015 | Page 27
- 28. EUGAP#34 | Commercialin confidence | May 2015 | Page 28 SI M = access t o your mobi l e ser vi c
- 29. EUGAP#34 | Commercialin confidence | May 2015 | Page 29 SI M i s secur e
- 30. EUGAP#34 | Commercialin confidence | May 2015 | Page 30 Wor l dwi de cover age Mobi l i t y & handover
- 31. EUGAP#34 | Commercialin confidence | May 2015 | Page 31 Hi - speed dat a t r ansf er t hanks t o 4G
- 32.
- 33.
- 34. EUGAP#34 | Commercialin confidence | May 2015 | Page 34 100% nat i onal cover age
- 35. EUGAP#34 | Commercialin confidence | May 2015 | Page 35 Al l t hi ngs ar e get t i ng CONNECTED
- 36. EUGAP#34 | Commercialin confidence | May 2015 | Page 36 Dedi cat ed M2M net wor k & I T Er i csson DCP
- 37. EUGAP#34 | Commercialin confidence | May 2015 | Page 37 Scal abi l i t y
- 38. EUGAP#34 | Commercialin confidence | May 2015 | Page 38 Openness
- 39. EUGAP#34 | Commercialin confidence | May 2015 | Page 39 5 dedi cat ed M2M r el eases / year
- 40. EUGAP#34 | Commercialin confidence | May 2015 | Page 40 Connect i vi t y t o cust omer appl i cat i ons
- 41. EUGAP#34 | Commercialin confidence | May 2015 | Page 41 i vat e net wor ks
- 42. EUGAP#34 | Commercialin confidence | May 2015 | Page 42 Dat a cent er s anywher e
- 45. EUGAP#34 | Commercialin confidence | May 2015 | Page 45 Dat a avai l abl e t o t he cust omer
- 46. EUGAP#34 | Commercialin confidence | May 2015 | Page 46 DCP Manages SIM fleet with activation, deactivation capabilities, reporting, monitoring of your traffic and new cards ordering
- 48.
- 49. Innovation comes withmindset
- 50. EUGAP#34 | Commercialin confidence | May 2015 | Page 50
- 51. EUGAP#34 | Commercialin confidence | May 2015 | Page 51 We ar e r eady f or t he f ut ur e… Let’s connect: Twitter: @fcorna LinkedIn: https://be.linkedin.com/in/fabiocorna
Editor's Notes
- #2 Let me first introduce myself; I’m Fabio. I’ve been around with Mobistar for little less than 10 years, working in many different areas such as prepaid, web application, company transformation, and now M2M. The common denominator of all these assignment has been product management. I’ve got a passion for developing new products and solutions and launching them on the market. I’m working now since 4 years in the M2M department, I started first as a program manager within the IT department, then I took the role of manager of the product & pre-sales team, and since start of the year, I am also heading the M2M operations department, all together a nice team of 25 people working 120% on M2M. Content of my pres…. I was invited by Ericsson to share with you my experience in developing M2M, and how we developed this business. No collection of graphs & figures, you can find them in all sort of analyst reports, no slide on technical architecture … even not so much product driven. I’ll start by telling you a nice story, the story of how my company managed to develop M2M in a time where the term itself was not coined yet…
- #3 True we have today > 1 Mio M2M SIMs attached to our network…
- #6 This is the traditional way of treating M2M for a Telco
- #7 We moved to an integrated, dedicated B.U. Our accountabilities are very broad, covering Sales & Marketing, Product development & Operations. Gives us some sort of technological independence, quick troubleshooting circuits for business critical applications, extended shared knowledge of customers, technologies…
- #9 Of course everybody is expecting the market to further increase as the technology drivers are in place.
- #10 Major technological trends: Impact of 4G on transmission capabilities Disruption of business models for operators alike: Non-3GPP based technologies are competing (e.g. LoRa, SigFox), especially on the 3L arena (Low cost, Low consumption, Low bandwidth) with relatively low cost of entry. eUICC reshuffling the customer ownership between otherwise competing operators Belgian regulator signed agreement with Luxemburg regulator to allow use of Belgian numbers (MSISDN) on Luxemburg SIMs (IMSI’s) Regulator in the NL allocating IMSI ranges to utilities company., requiring operators to implement their range and to allow swap at the end of the contract life
- #12 So what I’ll do now is that I will guide you through the components of the connectivity value chain and how Mobistar helps you building your M2M / IoT solution. I will start with a very high level slide (it’ll be the only one with a slight technical component in the presentation ;-) to show you how we are building value for our customers. I will start with the connected things and tell you a bit about the evolution we have seen on the market. Then I'll talk you about the M2M modules and types of connectivity which enable your things to get connected on the network. I will focus then on cellular connectivity and its key component: the SIM, and I will inform you of the latest evolution of our mobile network. Finally I'll introduce you to our newest M2M platform and how we connect it to your applications. Are you ready to take this journey with me?
- #13 When we started this business unit more than 10 years ago, we aimed at connecting machines with machines. This has evolved so much…
- #14 Takes the example of the connectivity related to the automotive (in a very broad sense)
- #16 So, let's start this journey…. There are more and more objects who are connected. They connect together, they connect with their owners and the users. Let me show you a small video that summarizes our business and what we offer to the customers.
- #17 Initially we saw mostly devices connecting for simple measures like temperature sensors or device positioning. This could be the monitoring of a fleet of trucks across Europe, or the level of water still present in a water tank.
- #18 Today, thanks to the integration of more processing power into the things, they are becoming more and more intelligent and they are no longer sending "simple" data, but they are actually communicating. This is the moment we see appearing on the market things such as smoke detectors with Ethernet connection
- #19 The massive diffusion of smart devices like phones, or tablets enable people to communicate with these things, and to manage them - even remotely. The one way communication of simple data from the machine to an application is over…
- #20 This is what we call the smart-ification of all things, thanks to these connectivity capabilities. We can now interact with even the dumbest things to help us or to enhance our lives. Probably very soon even your coffee mug will be connected.
- #21 The perfect storm is there…! It results from the combination of the improved processing power, the ubiquitous connectivity and smart control devices and it is paving the way for the internet of things.
- #22 Answering your communication need is our expertise, Mobistar expertise.
- #23 In order to communicate, there are many technologies which enable the objects to connect. All of these technologies have different capabilities. Let me talk you about some of the most popular technologies:
- #24 OK, so first I’ll get something out of the way: fixed connectivity is a very good way to connect things. They allow high bandwidth but they have some constraints as well: they require the installation of infrastructure (your fixed line), and sometimes heavy configuration. And then you can no longer move your device. This is why we see most and most devices using wireless connectivity to communicate.
- #25 Let’s see what we have available there… WiFi and Bluetooth are very well known thanks to their very big penetration. These short range technologies allow quite high bandwidth and are already widespread for the internet of things. They allow for limited mobility within a well defined area (e.g. your house, your office). There is no handover mechanism so mobility outside of this area is impossible. Then we have some emerging technologies specifically developed for the Internet of Things, you may have heard of 6LoPAN or Zigbee. These short range wireless technologies, with low bandwidth and throughput have a very interesting characteristic for the Internet of Things: reduced power consumption. This is mostly used for independent devices like smoke detectors or presence sensors, who have no access to recharge mechanisms or power supply. The quest for power savings is so important in the Internet of Things that we now see research being funded on powerless Wi-Fi connectivity (i.e. things who are powered only by the energy of the WiFi signals they are connected to). Finally you have the cellular connectivity. Different technologies cater for different bandwidth, with different power consumption (2G consuming less than 3G, which in turns consumes less than 4G). The main advantage of cellular connectivity is its worldwide coverage and interoperability. With a cellular connectivity you can streamline a production process by standardizing the connectivity without requiring any user intervention or configuration. You simply integrate the SIM card in your device, and it is ready to go worldwide. Indeed, the cellular technology is offering you a full management of mobility, including handovers of communication in movement, and interoperability not only between the technologies (2G, 3G and 4G) but also between operators. The cellular connectivity is really our field of expertise. But our expertise in this field extends to the knowledge of the modules. Indeed, as more and more devices are connecting to the network, an operator needs to make sure that the network behavior of these devices does not create connectivity problems for other devices. For this reason we have developed several initiatives which aim at the same objectives: avoiding chaos on the network and allowing you to focus on your core business while we take care of the connectivity aspects.
- #26 We have a certification program for devices produced by the major vendors. These modules are tested in the labs of our partner Orange and certified for usage on mobile networks. In some cases you'll desire to have a more extensive testing, in this case we have two different formulas: field test or lab test. The nature of these tests are different and the outcome as well. In the field test, we take the module on a road trip, crossing 5 countries and 15 operators, switching from technology to technology, operator to operator, country to country. During this whole trip we take measures and we monitor the traffic of the device, and its behavior on the network.
- #27 The lab test is done in partnership with Ericsson and is focusing on the measure of the impact of the radio conditions on the device network behavior. It also includes a package which performs antenna testing. All these initiatives allow us to guarantee how your device is connected to mobile networks. The importance of these tests cannot be stressed enough. Indeed, it is so important in view of the massive increase of devices connecting to the network, that the GSMA has formalized guidelines very recently (in October this year) to further boost the standardization of the IoT towards device and modem manufacturers, network operators, application and service providers.
- #28 The cellular technology is relying on the SIM card to connect, this is the chip which allows you to access your mobile services. There are different forms of SIMs, which can be fitted into your modules. The SIM's we usually offer are reinforced to support the M2M specific constraints in terms of temperature, humidity, corrosion and shock resistance. We also offer the more versatile version of the SIM card, the TRIO. This card combines 3 different form factors on one SIM. It allows you to select the more recent modules which requires smaller cards than the regular size. This latest addition to our catalogue is only available for our new connectivity platform. Finally there is the famous MFF2. Behind this technical name hides the most industrial SIM. SIM manufacturers have reduced the size of the SIM card to a very small chip, 5x5 mm, which can be soldered directly on the motherboard of your device, embedding the connectivity during the production process of your machines. But the story is not finished yet, we successfully powered the eUICC demo in Barcelona last March, with a Mobistar reprogrammable SIM's.
- #29 The SIM card is your unique ID on the mobile network - worldwide. It allows us to correctly open the access to your mobile services, select which technologies and network you have access to and prioritize your traffic accordingly. This unique identifier - the IMSI - is also the unique key which gives you access to your dedicated APN, further securing the confidentiality of your communication.
- #30 The SIM also contains the authentication and encryption algorithms which allow your data to safely travel on the radio network, preventing any attempt at hacking your communication.
- #31 The mobile network which your device is using to communicate with your application is based on the cellular technology, which is proven, mature and secure. Its worldwide coverage allows for an international presence, using the footprint of the Orange Group to connect to the network. All the different cellular technologies are available on our dedicated IoT network, from simple voice to 4G hi-speed low latency data. We cater for the mobility and handover between all these technologies so that your communication need: "stay connected" is covered in all places.
- #32 Speaking of 4G, Mobistar has continuously invested in the development of this technology (more than 600 M€ in the last 2 years) to have the best 4G network in Belgium. These investments are paying off as we are regularly placed number 1 in independent surveys, both in terms of coverage and speed. The 4G technology is now implemented on our dedicated M2M platform and will open up a whole world of new opportunities for developing new type of applications by drastically increasing the amount of data your devices will be able to exchange with your applications. Let’s see some examples of new applications made possible thanks to 4G.
- #33 The government of Brussels Region has decided to deploy new security cameras on the territory. When no fixed connectivity is available, they will use 4G cards – resulting on up to 400 Gb monthly consumption… A police corpse in Belgium is now trying a pilot with dashboard High Definition cameras which would be streaming constantly high definition video. Their first volume estimates is around 10 Gb/day….
- #34 Thanks to our pilot in Barcelona we are now working with Ericsson DCP to offer a major car manufacturer 4G connectivity in car by next year, allowing him not only to use connectivity for its own services, but also allowing operators to get additional revenues from reselling connectivity packages directly to the end user.
- #35 Our deployment planning includes a target of 100% national coverage within 1 year. And with LTE roaming agreements increasing every week we offer to our M2M customers a full European coverage, and Canada, US, Russia, Saudi Arabia, China, Japan and growing…
- #36 Along with the increase of data, the number of device is also increasing. Mobistar invested in the development of its radio network for the 4G technology, but also in the integration of a dedicated M2M network and platform.
- #37 A partnership has been signed with the leading Telco vendor Ericsson for Mobistar to offer to his customer the state-of-the-art M2M dedicated platform DCP.
- #38 This platform not only offers the best in terms of M2M and IoT functionalities and features; it also secures the future growth of the traffic and the number of devices by offering unbeatable scalability to match with the expected explosion of the number of devices. The segregation of the M2M / IoT traffic from the other mobile data traffic also improves the security and confidentiality of your data, and allow optimal performance.
- #39 This platform also comes up with a very broad range of API, opening up our network and services to your applications to allow deeper integration into your business processes and your production lines. It also enables more and more applications and devices to connect together.
- #40 This platform is the block on which we are building the future for our M2M / IoT customers. With 5 platform releases a year the feature list keeps growing and more and more customers are willing to step on this train. Some of our existing customers are willing to undergo a move from our current platform to the DCP in order to get advantage of the richness and performances of the platform.
- #41 In order for your devices to interact with your application, you need to deploy a connectivity between your data centers and our mobile network. We have different solution which allow you to do so, going from the simple Internet connection to a dedicated IP tunnel over our private worldwide network.
- #42 All these solutions ensure a maximum level of security to protect your data confidential. Attacks from the Internet to your devices are secured thanks to natting or VPN encryption, and the mobile network security standards (encryption) from the device side.
- #43 This allows us to connect with your applications and servers anywhere in the world.
- #44 Speaking of data, we are realising that an operator is sitting on a mountain of gold in customer data. By shifting our traditional way of working from the traditional role of the Telco (invest in infrastructure, interconnect with others, ensure quality of service) towards a more open and partnerships-based models we’ll position ourselves higher in the value chain. We have different projects ongoing on the topic of big data. They are mainly for the moment still government funded (in Belgium)
- #45 For instance, we’re doing in partnership with IBM a project which allows the local authorities of the city of Mons, which is European Capital of Culture in 2015, to track people flow. Based on fully anonimized data, they can knwo where the people are coming from, which sites are the most popular, which sites are linked…
- #46 After having travelled through all these components in a few milli-seconds, your data is finally reaching your applications. Ready to be use by you, your employees, your customers or even end users.
- #47 All this will be made possible by the use of our new platform and portal, which allows you to manage your SIM fleet with activation, deactivation capabilities, reporting, monitoring of your traffic and new cards ordering.
- #48 But before that, I just want to wrap up what we've been discussing in this session
- #49 Technology is there but it is only enabling innovation
- #50 True innovation comes with a willingness to disrupt existing business models and to invest in new ways to create customer value.
- #51 A very big wave is coming, and as an operator, you must be ready to surf it… The explosion of the number of smart devices is already a reality, but will accelerate exponentially in the coming months and years. It is fueled by an unprecedented level of innovation thanks to the convenience of mobile applications and their integration into more and more new verticals. And thanks to our dedicated team of 40 people, combining all together more than 250 years experience in M2M; Thanks to our investment in a state-of-the-art dedicated and open M2M platform and in a performing 4G network;
- #52 Thanks to all that we can now say that we are ready for the future!