Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

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Formic Media provides social media strategies and consulting services. Their presentation covered advanced tactics for platforms like Facebook, Twitter, LinkedIn, YouTube and others. They discussed how businesses can build their brand, engage customers and promote evangelism through customized profiles, educational content, targeted advertising and focusing on customer service through social media. Formic recommends testing different content and advertising strategies on various social platforms to increase visibility and drive sales.

Technology Business

Formic Background

Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series

Advanced Social Media Agenda

Facebook
Twitter
LinkedIn
YouTube
SlideShare
Quora
Foursquare

Facebook: gDiapers
Targeted advertising
Engagement up 156%
Revenue up 222%

Facebook: Intel
Customized interface
Embedded & linked videos
Deals tab promotes sales

Twitter: Cox
Customer service
Dedicated team
Tool: Parature

Twitter: Hotel Max
Sales & support strategy
2x SoMe Award winner
Tool: HootSuite

Twitter: TNC
Promoted Tweets
Promoted Trends
Promoted Profiles

LinkedIn: Axway
Targeted ads
25% conversion rate
Lowest CPA ever

LinkedIn: Formic Media
Services tab
Recommend API
Request recommendations

LinkedIn: Dell
Product & Service Spotlight
Embedded YouTube video
101 recommendations

YouTube: Insight Schools
InVideo Ad Placements
375% better CTR than display
View-through conversions 2x

YouTube: Diane Morgan
“How To” thought leadership
Embed videos on website
Increases book sales

YouTube: Cisco
Customized channel
Extensive content & engagement
Integration with Twitter & Facebook

Quora: Q&A
Ask & answer questions
Syndicate to blog & Twitter
Secure Best Answers

Foursquare: Check-in/LBS
Claim listing & ad Specials
Monitor tips & reward Mayor
Consider News Page & Badge

Summary
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners

Questions & Answers
Attend our next Seminar on 5.11: Sales Success
Visit our SlideShare account for past Seminar presentations
Sign up for our monthly email newsletter
Read our blog or follow us on Twitter (@FormicMedia)
Read articles & white papers in Anvil Resources section
Reach out to us with questions & partner opportunities

Kent Lewis John McPhee
President & Founder Account Director

Formic Media, Inc.
www.FormicMedia.com

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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

1. Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com

2. Formic Background Launched in 2008 to service small business & partners Specializes in search, social and website development 100% of Account Team Google AdWords Certified 7 employees & 30+ clients Strategic partnerships (Microsoft, AlphaGraphics, etc.) Focus on education via monthly Seminar Series

3. Advanced Social Media Agenda Facebook Twitter LinkedIn YouTube SlideShare Quora Foursquare

4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire

5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%

6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales

7. Twitter: Cox Customer service Dedicated team Tool: Parature

8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite

9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles

10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever

11. LinkedIn: Formic Media Services tab Recommend API Request recommendations

12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations

13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x

14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales

15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook

16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales

17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers

18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge

19. Summary Customize profiles, using latest tools & tech Focus on R&D & customer service via social Optimize profiles to increase visibility in search Create educational “thought leadership” content Develop sales-centric content strategies Test advertising on social all platforms Treat social fans & followers as affinity partners

20. Questions & Answers Attend our next Seminar on 5.11: Sales Success Visit our SlideShare account for past Seminar presentations Sign up for our monthly email newsletter Read our blog or follow us on Twitter (@FormicMedia) Read articles & white papers in Anvil Resources section Reach out to us with questions & partner opportunities Kent Lewis John McPhee President & Founder Account Director Formic Media, Inc. www.FormicMedia.com

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