1. Redfin for Weddings
We are building a two-sided marketplace,
connecting brides and venues

2. Team
Jeff Lu Conan Jen Kim Dowd
Hustler Hacker Designer
Founded and sold a start-up While in high school, ran one of 8 years as a designer including
(Blogupload.com) the largest file sharing networks. AOL, Hearst & NY TImes.
during college.
Played solo piano at Carnegie Hall. Instructor of design,
Technology investment banking Carnegie Mellon University.
University of Massachusetts,
Ran BrokersWeb affiliate program, a ppc Electrical Engineering Design research recently
insurance ad network. Grew revenues published in a book. Adobe
from $100k to $500k in 10 months. Achievement Award for design.
Emory, Finance CMU, Masters in
Interaction Design
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3. Investors &
Advisors
Dave McClure Justin Caldbeck
Jenny Lefcourt
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4. Opportunity
Lead generation for large infrequent consumer purchases
is moving from Cost Per Listing towards CPA & Agencies.
Cost per Listing / Leads CPA / Agency
Insurance
*$205M ENTH: $944M
Real Estate
Z: $944M **$227M
Weddings
XOXO: $257M
* Acquired by Bankrate in July 2010 from Spectrum Equity Investors
**A sale of stock on Sharespost in January 2011 was at $1.75/share for an estimated valuation of $227M 3

5. Market Size
2M
weddings per year
$28k
x average amount = $56B
per year
in the US per wedding
40%
venue & catering
60% photography,
entertainment,
flowers, attire, planner, gifts,
invitations, beauty...
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6. Problems Brides Face
contact and visit venues to get basic info
it fills up every weekend for a year
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7. Problems Venues
Face
pay thousands upfront for listings annually
ROI unknown
80% of leads are disqualified (mismatch in price, date, package or venue
?
$$$$$ Leads
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8. Daily Aisle Solution
Brides search Daily Aisle
VALUE PROPOSITIONS
Discover & Search
Only place to
search by date,
features, head
count
Explore package
details and price
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9. Daily Aisle Solution
Daily Aisle informs Venue Manager
SNAPSHOT COMMUNICATION BILLING VENUE INFO ACCOUNT
analytics page views
Analytics
VALUE PROPOSITIONS
Highly targeted leads
No Risk - pay per
booking
Performance analytics
Maximize revenue -
yield management
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10. Daily Aisle Solution
searches helps
VALUE PROPOSITIONS VALUE PROPOSITIONS VALUE PROPOSITIONS
Discover & Search % Booking Fee Highly targeted leads
Only place to SaaS add-ons for No Risk - pay per
search by date, venues booking
features, head
count Expansion or lead gen Performance analytics
down channel to other
Explore package Maximize revenue -
wedding categories
details and price yield management
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11. Expansion to Other Verticals
The lifetime value of each customer is >$1,000
We will partner with existing affiliate programs (ex: Macy’s registry)
and add verticals to current search functions (i.e. Transportation)
$12B
$7B
$50-$500
$4B $4B
$3B $3B $3B
$50-$250
$2B
10-12
~$150 % ~10%
~$300 12-15 ~20%
$100 15% 6%
%
Registry Photography Entertainment Flowers Attire Invitations Transportation Rentals
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12. Progress
After 2 weeks of open beta:
35+ Venues in San Francisco
20+ in Napa, Sonoma & Carmel
$16M in Inventory
1000 Bay Area brides in 2 weeks
30 Leads
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13. Plan
first...
venues in the Bay area
then...
venues in LA and NYC
also...
exclusive access to
non-traditional venues
“airbnb for weddings”
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