The paper analyzes the immense popularity of social media over mobile devices and prospects the new theme of location based mobile - social networking.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009
Executive Summary
The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.
Driving Social Business from the Cloud with SugarCRM on IBM LotusLiveSugarCRM
Learn how the SugarCRM integration with LotusLive drives social business and brings you "CRM Made Social."
Get first hand insight on how this integration will benefit your organization and see how you can get started with SugarCRM and LotusLive today.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-bible-12012/
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong
Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.
Event Agenda: http://www.tinyurl.com/gov20-agenda
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-042012-cyber-warfare/
Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009
Executive Summary
The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.
Driving Social Business from the Cloud with SugarCRM on IBM LotusLiveSugarCRM
Learn how the SugarCRM integration with LotusLive drives social business and brings you "CRM Made Social."
Get first hand insight on how this integration will benefit your organization and see how you can get started with SugarCRM and LotusLive today.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-bible-12012/
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong
Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.
Event Agenda: http://www.tinyurl.com/gov20-agenda
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-042012-cyber-warfare/
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
This presentation was given during the Blockchain Summit 2017 in Melbourne.
The talk analyzed the reason’s why Blockchain is being termed as a disruptive technology which may potentially impacts sectors beyond Banking and Finance.
It elaborates the spectrum of use cases that may be relevant to the Telecom sector especially in the areas of new product & service development (NPD), operational improvement and/or risk management. It emphasizes the key trends that are being witnessed in the Financial sector and drew lights on the future outlook for Blockchain for the Telecom sector.
Live Streaming becomes Mainstream by Sohag SarkarSohag Sarkar
This article analyzes the growing uptake of Video streaming over smart devices and the limitless use cases of Live streaming. It further explores the key drivers have made live streaming truly mainstream.
From Gloom to Boom: The Return of the growing Telecom Market by Sohag SarkarSohag Sarkar
Communication Today (Adi Media publication)
Analysis on the Telecom Investment in 2014:
The market stabilization in 2013 has provided the much needed respite (Optimism) to all the players in the telecom ecosystem; as they await (Cautiously) the next set of rules (to be set forth by the government and the regulator) to further the telecom revolution to the next level. This year therefore would be the “Year of Cautious Optimism” and the operators would show signs of bringing back the sector to its lost glory:
The Spectrum Auction: Survival of the richest? by Sohag SarkarSohag Sarkar
Business Standard magazine: Indian Management Cover Story titled "The Spectrum Auction: Survival of the richest?" (January 2015 edition)
The article provides analysis on the Telecom Spectrum auction planned in March 2015:
Key players (Incumbents, Challengers, New entrants and spectators) contending for the valuable spectrum bands to offer varied services i.e. 2G, 3G or 4G (considering a technology neutral auction).
Impact of the present auction on existing customers (83% of the subscribers who contributes 77% of the overall revenue) as the license to serve the customer comes to an expiry (across 17 out of 22 telecom Circles) for the incumbent operators namely Airtel, Vodafone, Idea and Reliance.
Asian Giants Catching Up with the Global LTE LeadersSohag Sarkar
My articles that has featured in the Mobile Operator Guide: Innovation & Transformation 2014 published by SAP. This is their 2nd annual publication released worldwide. (Page 72 to 76)
Art of Business Transformation by Sohag SarkarSohag Sarkar
The paper analyzes the end-to-end process of Telecom
Business Transformation (which can be applied to other Industries as well). Today majority of the Telcos around the globe are engaged in a business transformation in some form or the other. A business transformation is required to keep pace with the internal and/or the external factors within the Telco. An internal factor maybe defined as an initiative which is driven from within the organization, example “Sustenance like keeping pace with the subscriber growth”. While on the other hand, an external factor may also drive an organization to initiate a business transformation like the readiness for Mobile Number Portability.
Business Transformations are critical to the success of an organization in near as well as long term. The same is required to provide the necessary fillip to an organization and the competitive advantage in the market place. Therefore, getting a business transformation “first time right” is crucial and the paper analyzes all aspects that essentially contribute to the success of a transformation program: Definition of Business Case, Resource deployment, Planning & Budgeting, Partner & Product Selection, Stakeholder Management, Performance Management, Change Management and overall Program Management.
The paper aims at assimilating the knowledge garnered during the implementation of large scale telecom business transformations within and outside the country. And present the key challenges faced by various Telcos in an anecdote manner and introspects the proactive resolution that would have helped in the transformation journey.
Monetization of Mobile Social Media in IndiaSohag Sarkar
The article was presented at the International Conference on "Managing Change in Business and Economy" under the track titled "Contemporary Marketing Practices and Framework for Change".
Telecom Outlook 2011-12 by Sohag SarkarSohag Sarkar
The article analyzes the Telecom Sector and defines the contemporary focus areas (3G, MNP, National Broadband Plan, MVAS, Telecom Manufacturing, and Policy Reforms) for year 2012.
A Business Paper on Third Generation Mobile Services popularly known as 3G.
The paper provides an overview on the 3G Technology that was introduced in India in the year 2011, describing the key players who won the 3G spectrum; how it would enhance and support other sectors like Healthcare, Banking & Finance, Media & Entertainment, Education, MVAS & Equipment Manufacturers. The paper also analyzes the ground work to be performed by operators before the launch of 3G services in the country.
Impact Of Celebrity Endorsement By Sohag SarkarSohag Sarkar
This Business Paper tries to look beyond the benefits that might be derived out of celebrity endorsement. It tries to understand the process of consumer psychology and impact of celebrity endorsement on the overall process of brand building. The in-depth study of various models brings to light the complexities pertaining to celebrity endorsement. Analyzing its success is as much a necessity as is the understanding of its need. The importance of celebrity management has been emphasized to realize success or failure in its true sense. A symbiotic model has been proposed to define: how to make celebrity endorsement a win-win situation for both the brand and the brand-endorser.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The Art of Socializing, Mobilizing, Localizing, & Monetizing: An Outlook on Location based Mobile Social Networking
1. Topic Title:
( Social ( Its’
Networking ) Happening )
+ + ( Location =
Based
( Mobile )
Services )
( Social Networking ) + ( Mobiles ) + ( Location Based Services ) = ( Its’ happening )
The Art of Socializing, Mobilizing, Localizing, & Monetizing
Abstract:
The paper analyzes the immense popularity of social media across the globe. It is
interesting to note that three of the world’s most popular online brands are social-media
related and for the first time ever, social networking or blog sites are being visited by
three quarters of global consumers who go online. The online community has truly taken
up “Socializing” in a big way.
Socializing reached its’ second-generation, when it got introduced over the mobile
platform. The same has provided the much needed fillip to the VAS Managers of the
telecom industry so as to garner additional revenue. It has helped the social users across
the globe in “Mobilizing” by means of their mobiles devices against their hitherto
available stationary computer devices. Other communities are also converging into this
mobile social media be it the game developers, the advertisers or any service provider.
For organizations’ it is another channel to listen to the voice of their customers and a
medium for direct promotion & customer engagement.
A new dimension is arising within the mobile social media space thanks to the
reincarnation of Location based services (LBS). Social mobile subscribers would benefit
from this “Localizing” given their ability to share the location coordinates while on the
move.
The paper would through light on the opportunities and the revenue model for social
media owners and telecom operators. Contextual and location-targeted advertising,
combined with premium services and virtual goods may provide a means of effectively
“Monetizing” this medium. It would be interesting to see if the hype and hoopla around
location based social networking over mobile devices would become passé or it would
emerge as the next big revenue earner for telcos.
Author:
Sohag Sarkar
KPMG Advisory Services Pvt. Ltd.
2. Article:
( Social Networking ) + ( Mobiles ) + ( Location Based Services ) = ( Its’ happening )
The Art of Socializing, Mobilizing, Localizing, & Monetizing
Social Networking – The fastest growing Socializing platform
What started in the woods around a camp fire in the
Pre-historic era; transitioned into the yesterdays’
adda and today it has matured into something we
know as social networking. Socializing is an inherent
human characteristic and has been instrumental in
shaping and defining our thoughts, feelings, and actions; as it also provides us with a
model for our behavior. But what’s interesting to note is the fact that this new platform of
socializing, called social networking service (SNS), has gained immense popularity in
perhaps the shortest span of time.
1 year YouTube
Number of years a new
form of technology has A social network service
taken to reach 50 million 3 years Blogging essentially consists of a
people representation of each
4 years Internet user (often a profile),
his/her social links, and
7 years a variety of additional
Cable TV
services. Most social
12 years network services are web
Cell phone
based and provide
means for users to
13 years Telephone
interact over the
internet, such as e-mail
20 years TV and instant messaging.
- Wikipedia
38 years Radio
Source: United Nations, Web Research
One of the leading social networking sites: Facebook added 100 million users in less than
9 months. If Facebook were a country it would be the third largest, only behind China
and India. It is also the third most popular online brand (as per Nielsen Report, April
2010). Some of the other sites that are adding to the popularity of social networking
platform includes: Twitter, MySpace, Hi5, LinkedIn., Orkut, Tagged, Bebo, XING and
Friendster.
Social Networking sites are immensely popular on account of their basic and value added
features:
A. Basic Features: These are some of the features that is most commonly available
across all social networking sites:
– Profile: Individual users are encouraged to create profiles containing
various information about themselves (persona, professional & interests)
3. – Photos/Videos: Individuals often post photos or videos; which sends
trigger alerts to their networked friends/users
– Blogging: Individuals can post blogs which are broadcasted to all
networked friends/users in the form of alert or notifications.
– Email: Most of the social networking sites also provide a means of
sending private messages/emails.
– Contacts: Similar to an address book, social networking site provides an
online contact list of all friends/users falling in the network. One benefit of
this feature is that any updates to the contact details are updated
automatically thus avoiding the
need for manual updates to
one’s address book. Blogging
Blogging
B. Value Added Features: These
features can be numerous and often Profile
Profile
Chat/IM
Chat/IM
characteristic representation of the
niche that a social networking site has
created for themselves:
Photos/
– Chat/IM: This feature is Email
Email SNS
SNS
Photos/
Videos
Videos
getting immensely popular for
home as well as office users;
who see SNS as a common
Contacts Shopping
platform to chat with friends as Contacts Shopping
well as collaborate with office Gaming
Gaming
colleagues.
– Gaming: It has attracted users
across all age-groups to
entertain themselves with online asynchronous games. Also, a means to
demonstrate or show-case one’s achievement in a game to their friends.
– Ads/Shopping: Service providers are immensely benefiting from this
social platform by offering or promoting their own products or services.
– Groups: Some social networking sites provide the ability to create groups
(private or public) to induct users with similar interests, purpose or
affiliation.
– Discussion Forum/Survey: Discussion boards and surveys are being
provided by SNS as a means to discuss debate and seek opinion from
others pertaining to some topic.
– Interoperability: One of the power features being provided by the social
networking sites is the symbiotic ability to exchange information across
other social networking or media sites.
Individuals subscribe to social networking sites for multifarious reasons, perhaps
depending on the type of network and their motivation. Social networking sites in a sense
touch upon the three fundamental elements of Maslow’s hierarchy of Needs i.e. Safety,
Love/Belonging and Esteem:
– Safety: Some people use SNS to find jobs. Sites such as LinkedIn allow people
to make professional connections; facilitating job hunting and allowing a
user to showcase his/her resume and information to more people than
4. one would ever meet in a traditional local networking event.
– Love/Belonging: Some people use SNS to connect with real world friends, family
members or relatives. On Facebook, for example, one can upload pictures
or post messages. By doing so they can broadcast and communicate any
event, object (pictures / videos), message, etc which can be viewed by
others in the network as per their own convenience.
– Esteem: SNS users typically showcase achievements by uploading photographs
or posting messages. Online gaming applications are another source of
demonstrating one’s skills and inciting others to follow suite. A game like
Farmville is one example to quote in this regard. Also, Twitter has
emerged as a intelligent tool for celebrities to connect directly with their
followers or fans; the followers or fans in return feel the joy of this esteemed
affiliation to their stars or celebrity icons.
Maslow’s Hierarchy of Needs Social Networking Impact
Self Actualization
confidence,
achievement, Show-casing, viewing,
respect for/
Esteem watching, imitating
from others
Love, Friendship, Interacting, Knowing,
family, being part of
groups
chatting, belonging
Love/Belonging
Security – of body, of
Information, sharing,
employment, of resources, of
family, of health, of property searching, debating
Safety
Psychological
SNS transcends geographical boundaries and is a global phenomenon; but what’s more
interesting is that fact that its gender or age neutral. Research conducted for US users
across the vastly popular networking sites reveal that 25% of the active users fall within
the age group of 35-44 years (Source: Pingdom). Also, female users are more active on
SNS than men. This fact has also been substantiated across the globe (In Asia Pacific
alone, SNS %age reach stands at 54.9% for females and 50.7% for males):
Worldwide Social Networking Category Usage and Engagement by Females and Males
May 2010 (Total Worldwide Audience, Age 15+ - Home & Work Location)
Source: comScore Media Metrix
% % Unique % Pages % Minutes Avg Hours
Reach Visitors Spent per Visitor
Total Audience 72.5% 100.0% 100.0% 100.0% 4.7
All Females 75.8% 47.9% 57.0% 56.6% 5.5
All Males 69.7% 52.1% 43.0% 43.4% 3.9
5.
6. Mobile based Social Networking Service– A big leap to mobilize the social users
A trend that is sweeping all the popular social networking sites is the phenomenon to “Go
Mobile”. The global mobile penetration rate is daring to go beyond the 70 per cent (while
45 per cent of all mobile users come from Asia Pacific) mark; and has adopted a pace
greater than that of the PC penetration. A mobile device does not mean only handsets but
it also includes any small to medium size devices like iPads, gaming consoles (like PSP).
Mobile based SNS (By nature of
promotion): Initially, there were two
basic types of mobile social networks. The
first is companies that partner with
wireless phone carriers to distribute their
communities via the default start pages on
mobile phone browsers, an example is
JuiceCaster. The second type is companies
that do not have such carrier relationships
(also known as "off deck") and rely on
other methods to attract users.
Mobile based SNS (By type of evolution): : There are web based social networks that
offered mobile access through mobile browsers and Smartphone Apps. While, there are
also native mobile social networks with dedicated focus on leveraging the benefits of the
mobile technologies. The web based social networks have an edge for having amassed a
larger group of users; who could be easily enticed to use the mobile channel. The
popularity of native mobile based social networking can be correlated from the growth of
mobile users who are accessing SNS through mobile browser (90 per cent growth) or by
downloading mobile apps (240 per cent growth) in US:
Fastest-Growing Content Categories via Fastest-Growing Content Categories via
Browser Access Application Access
3 Month Avg. Ending Apr. 2010 vs. 3 Month 3 Month Avg. Ending Apr. 2010 vs. 3 Month
Avg. Ending Apr. 2009 (Total U.S. Age 13+) Avg. Ending Apr. 2009 (Total U.S. Age 13+)
Source: comScore MobiLens Source: comScore MobiLens
Total Audience (000) Total Audience (000)
Browser Access Apr- Apr- % Application Apr- Apr- %
Category 2009 2010 Change Access Category 2009 2010 Change
Total Audience: 232,000 234,000 1 Total Audience: 232,000 234,000 1
13+ yrs old 13+ yrs old
Social Networking 15,708 29,835 90 Social Networking 4,270 14,518 240
Bank Accounts 7,801 13,154 69 News 4,148 9,292 124
General Reference 7,246 12,084 67 Sports Information 3,598 7,672 113
Sports Information 14,033 21,549 54 Bank Accounts 2,340 4,974 113
Search 23,266 34,912 50 Weather 8,557 18,063 111
Stock Trading 3,214 4,817 50 Movie Information 3,296 6,359 93
Classifieds 7,039 10,181 45 Maps 8,708 16,773 93
7. Location based Social Networking Service – Introducing the third dimension of
Localization
A third wave of innovation has struck the SNS space with the introduction of location
based services. Location based social networking (LBSN) allows the user to share to
track and share location-related information with each other, via any mobile device
(handset, laptops, iPads, etc). As location is one of the most important aspects for
people’s everyday lives, a lot of novel application scenarios can be supported by LBSN.
For example, one can collect and share more trustworthy location recommendations
through LBSN and use them to rank interesting locations and to discover new places,
people, and activities. One can also track and share one’s travel trajectory with friends in
real time who can find out your whereabouts from their mobile phones. Blogs, status,
photos or videos can also be shared together with one’s location information. While, the
most commercial & contemporary use of LBSN sites is perhaps the phenomenon of
recommendation. Someone new in town can receive recommendations about a good
restaurant, so as to go and explore it. A popular LBSN with this feature is Foursquare.
C2C
Foursquare lets the user add
Pull Based Services by C2B
Consumer:
a “tip” to a location. A tip is
Consumer
POI, Navigation, Where am I, Friend Finder, Location based like a review or a
Emergency Service, Service Social Networking –
Centers, Yellow Pages,
recommendation. One can
Promotions, Updates, Sharing
Shopping, Restaurant, Pictures / Music / Videos, etc leave behind words of
Fueling Stations, etc wisdoms for other
Source
visitors and locals to
B2B B2C help them with life-
Push Based Services by changing information like
Business
Fleet Management / Vehicle Service Provider /
Tracking, Logistics Tracking, Operator: “Order the lassagnea at The
Sales Force Management, Ads, Promotions, Shopping, Big Chill restaurant in East of
Asset Management, Restaurant, Weather alert,
Transportation alert, Kailash, New Delhi” or
Games “Check out the food festival
Business Consumer going on in BBQ Nation in
LB
S Kalyani Nagar in Pune”. The
Target flip side of these tips is that
when a user is near a location that's in the Foursquare database, one can instantly access
any comments people have left and get recommendations based on proximity. If a user
checks in several times at a certain location, he/she can become a “Mayor” of that place.
Suddenly, Foursquare becomes a bit of friendly competition as users try to claim and
reclaim mayorial status. The best part about Foursquare is that it isn't just for individuals.
Businesses can partner with Foursquare and use the service to attract new customers.
Besides Foursquare the other popular applications are: Gowalla, Loopt & Yelp.
Different kinds of innovations are being tried in the LBSN space (and perhaps many
more to follow):
– TuneWiki: It is a consumer media application that allows people to experience
music with others in their social network. It allows the listeners around
the world to listen to their favorite music as well as listen to what others
are playing. TuneWiki MusicMap allows the users to navigate on the
Map and see what other users are playing at different locations around the world.
8. – Qik: It enables live video casting from a cell phone via any 3G/GPRS/Wi-fi
Internet connection. It also provides a mash up on the maps and hence it
tells about the location from where the feed is being generated. The users
can form communities on the website of Qik to get comments on their
video and can follow other Qikkers. Considering the much hype and hopla
about “Citizen Journalism”, Qik is one solution where a user can start
broadcasting a event live say Commonwealth Games in New Delhi using their 3G
enabled handset.
Over the next decade, systems which create and store digital records of people's
movements through public space will be woven inextricably into the fabric of everyday
life. While on the contrary, LBSN users maybe apprehensive of this fact and link it to the
loss of privacy. To counter this LBSN have provisioned for a feature called as location
privacy i.e. the ability of an individual to move in public space with the expectation that
under normal circumstances their location will not be systematically and secretly
recorded for later use. Another key aspect for the success of LBSN is the technological
(using GPS, A-GPS or hybrid techniques) ability to accurately map the users’ location
within a range of 5-50 meters.
Location based Mobile Social Networking – The upbeat Monetizing model in the
making
The hype and hoopla around the location based mobile social networking is certainly not
in the absence of a good business model. It is emerging as a win-win proposition for all
the players in the value chain.
iPad /
Laptops Satellite Restaurant
Operator
Based
Handset Advertisers
Cellular Social
Network Networking
Based Sites Shopping
Personal Navigator Friend
Finder
Wi-Fi Geo-Location
Based Database Vehicle
Game Console Tracking
Communication Silo or Hybrid Location Solution Service Providers or
Devices Based Technologies Providers Location Based Services
Perhaps the biggest asset for any social networking site is her registered users. Facebook
alone caters to more than 500 million registered users. SNS can also monitor and track
the users who are more connected than the others in the network; also the relative activity
level per user to know if he/she is a listener (passive user) or an influencer (active user)
within their respective micro-networks. Some of the primary value earners for social
networking sites are as follows:
9. – Flyers / Banner Sales: Banner Ads are provided to advertisers at the top, bottom
or side panels of users’ profile page. Though efforts are also taken to ensure they
remain non intrusive to the users viewing experience.
– Sponsorships: SNS try to grab the user’s attention by showcasing Ads related to
a campaign or an event: Example: Aircel can promote their save the tiger
campaign through SNS.
– Sponsored Groups: Group creates a branded, personal environment where users
can gather and interact. SNS offers subscription to various kinds of groups.
Example: A fan club dedicated to McDonalds’ lovers to discuss about her
products or services.
Worldwide Advertising on Social Networks:
Social networks worldwide are estimated to bring in $4.26 billion in advertising dollars in 2011,
according to updated estimates by eMarketer.
$ 5 .0 0
$4.26
(29.1%)
$ 4 .0 0 $3.30
(30.7%)
$2.53
$ 3 .0 0
(26.6%)
$ 2 .0 0
$ 1.0 0
2009 2 0 10 F 2 0 11F
Source: eMarketer, Jan 2011
– Affiliate Sales: SNS often recommends other products/brands or services and in
return get aptly awarded. Example: SNS while making their users aware of the
consequences of a Virus Attack through a small story board may also recommend
a solution or a service provider towards the end of the story.
– Data & Survey: SNS perform market survey with their online users and pass on
the valuable customer / prospect information to the product / service companies.
Example: An airline ticketing portal may resort to an online marketing survey
with the help of SNS before launching her services in the market.
– VAS: Various kinds of subscription based or download type of value added
services maybe promoted directly to the user. Example: Indiatimes prompting the
user to download the ring-tone of a recently released movie.
– Mobile based Alerts: Telcos are immensely benefiting from the SNS by
collaborating with them to provide more value add to their subscribers. Thus
realizing more revenue by means of SMS (based alerts, notifications or micro-
blogging), enhanced usage of GPRS/data services, and increased subscription to
10. applications/VAS. Above all Telcos are also able to create the much needed
market differentiation and support customer retention.
– Retail: Advertisers also promote merchandises to the online users like apparels,
electronics, etc which can be purchased online by directing the user to the
vendors’ e-commerce portal. Example: Vodafone may promote their Zoozoo
merchandise.
– Gaming & Virtual Goods (Gifts / currency): Games are popular assets over
SNS; so much so that the online game loving community is willing to shell out
extra bucks to purchase virtual goods over these sites. Example: Game savvy
users buy virtual currencies to enhance the gaming experiences.
Social Gaming Revenue by Segment on the rise:
The US Social gaming market is here to grow by 28% in 2012 as reported by eMarketer.
Advertising, Lead
14.10% Generation Advertising,
Lead
Generation Offers*, 20.50%
Offers*, 19.60%
26.30%
Virtual Virtual
Goods, Goods,
59.60% 59.90%
2010 (Total=$856 Mn) 2012F (Total=$1,323 Mn)
*Note: Virtual currency incentives offered by marketers to social gamers in exchange for signing
up for subscriptions, participating in surveys or buying goods or services.
Source: eMarketer, Jan 2011
– Applications: SNS allows developers to build their own applications and lets
them showcase it over their portal. The success of such applications is highly
dependent on the application’s virality and its user base. Example: Developers
promote several applications for the iPhone users.
– Premium Memberships: Some of the SNS (like LinkedIn, Ryze) offers privilege
services to their users by means of premium membership fees.
– Location based services: LBSN provides a good opportunity to earn revenue
from service providers. Example: Foursquare has created a dashboard for local
businesses that want to offer mayor specials and other rewards to people who
check-in:
o Total check-ins
o Unique visitors
o Gender percentages of check-ins
o Top Visitors
o Most Recent Checkins
o All Checkins (detailed listing of all checkins)
o Time Breakdown (when users are checking in)
It can be very useful to take the Foursquare dashboard data and create a historic
record of daily, weekly, monthly, quarterly or even yearly data points. Once the
model matures, Foursquare may start charging for the service.
11. Check-in by Category throughout the day:
Foursquare US statistics reveal the top categories by user preference: Food, Workplaces / offices
and Shopping destinations. Check-ins are peak between 12 and 2PM, as well as, 6PM and 8PM.
Food Work/Office Shops Travel Nightlife Arts & Parks & College &
Entertainment Outdoor Education
4 AM 10 AM 4 PM 10 PM
Source: Foursquare, Jan 2011
Conclusion
Contextual and location-targeted advertising, combined with premium services and
virtual goods may provide a means of effectively monetizing this medium of social
networking. While mobile technologies and devices are providing a new fillip to this
wave of socialization; location-based features have opened up a bouquet of services that
maybe offered through the SNS.
A closer look on the World map of Social Networks (Source: Alexa & Google Trends for
Websites traffic data, June 2010) reveals that for Indian landscape has changed over the
last one year. Facebook now rules the roast and has outpaced Orkut. And this is perhaps
one of the global trends in the SNS space. Few countries have advanced significantly in
SNS; while few are following suite (laggards). What’s important to note is the fact that
the user behavior in this space is somewhat consistent across the globe. It would certainly
mean that the e-social revolution, the mobile-based social revolution and the location-
based social revolution would sweep across all the developed and developing economies
of the world sooner or later.
12. We need to take cues from the global phenomenon and act locally. In India, the social
revolution has already started taking shape over the last 5 years. The mobile growth is
providing the much needed momentum to carry forward this revolution. We are also
witnessing increase in traffic to these SNS (as historically seen is some of the socially
advanced countries). LBSN is another wave that India would be riding on. These
innovative initiatives have defined a win-win monetizing model for all the players in the
value chain – device manufacturers, technology providers, operators, social networking
sites and service providers. It would be interesting to see if the hype and hoopla around
location based social networking over mobile devices would become passé or it would
emerge as the next big revenue earner. Innovation & adaptability would be the two key
factors that would determine the success of all players, come what may.
References:
Boyd, Danah; Ellison, Nicole (2007). "Social Network Sites: Definition, History, and
Scholarship".
Jeremiah Owyang (2209), How Local Businesses Can Benefit From Mobile Social
Networks
Venturedig (2009), Monetizing Social Networks: The Four Dominant Business Models
and How You Should Implement Them in 2010
Mohit Agrawal (2009), Mobile Operators & Social Networking
Vincenzo Cosenz (2010), World map of Social Network, www.vincos.it
comScore Releases Report (2010), Social Networking Sites Reach a Higher Percentage
of Women than Men Worldwide
eBizMBA (2010), Top 15 Most Popular Social Networking Websitess
The search agency (2010), Comprehensive Guide to Location-Based Social Media
Stefan Steiniger, Moritz Neun and Alistair Edwardes, Foundation of Location based
Services