This project investigates the design of a nonlinear feedback control system for a ball and beam process using numerical optimization in MATLAB. The document first presents the ball and beam physical system and develops a mathematical model. It then designs the nonlinear system in Simulink and optimizes it using MATLAB functions to minimize settling time. Results show the nonlinear system achieved a settling time of 1.74 seconds, meeting the objective of less than 3 seconds. Optimum PID gains are reported and the step response graph depicts the desirable optimized output. The investigation is concluded as successful in producing favorable optimized results for the nonlinear control system.