The Science of Email Marketing
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Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve. Including all new, never-before-seen-data, the 2012 edition of the Science of Email Marketing will change how you send email forever. This webinar includes: All new data about lead nurturing The best (and worst) times to send email The best (and worst) words to use in subject lines Real data about sending frequency Actual proof about the importance of subscriber freshness
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This document provides tips and strategies for successful email marketing. It discusses why email marketing is effective, how to harness the power of the inbox by growing a list, creating engaging content, designing mobile-friendly templates, getting emails opened, and tracking results. The agenda outlines these topics and strategies are presented for each, like asking for email addresses everywhere, writing short, relevant content, and focusing on click-through rates for tracking. Templates, timing, and social sharing are also covered. The document concludes with an example of an ideal email design.
Successful Email marketing for Sold-out Events
The success of an event depends largely on how efficiently you can promote is. And email marketing is one of the most effective channels to maximize attendance to your events.
Low-cost and engaging, email marketing for events can be highly personalized.
So how do you actually go about marketing your event using emails?
This presentation gives you the basic structure of a successful email campaign for events.
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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The Science of Email Marketing
- 1. The Science of Email Marketing 2012 The evolution of email. Dan Zarrella Social Media Scientist
- 2. #EmailSci
- 4. Challenges
- 12. Content
- 13. Filtering
- 16. Takeaway: Tell me what I get from your emails.
- 27. Takeaway: If you must, use brackets not parenthesis.
- 40. Takeaway: Segment to be “particularly” and “specifically” relevant.
- 42. Timing
- 43. Email = Homework
- 47. Takeaway: Your newest subscribers are your best.
- 48. vs
- 54. Takeaway: Email early in the morning.
- 58. Subscribers
- 66. Takeaway: Give visitors something for subscribing.
- 71. Takeaway: Experiment with action- based buttons.
- 74. Thank you!