SlideShare a Scribd company logo
Jen McGahan
I help companies create
marketing campaigns across
multiple online channels so
that a unified story emerges.
Helping people and
companies attract and
engage their ideal clients
with articles, white papers,
blog posts, email, eBooks
and press releases – and a
strategy that ties them all
together.
www. .com
Opt In Offers Spur Action!
Opt In Offers Enlist New Members
Opt In Offers must have these
13 elements
to engage your ideal clients.
1. Transmits Personal Passion
If you feel strongly
about it, your readers
will pay attention.
seniorwoman eye.jpg
2. Resonates
with
Ideal Clients
Know and Speak to That Person.
3. Eye-Catching
Cover
Appropriate
Format
MP3
eBook
White paper
Transcript
Slide deck
Perfect for
sharing.
4. Attention-Getting
Title
5. Available
Immediately
6. Can Be Implemented
Immediately
7. Includes an Element of Anticipation
8. Strong Call To Action
9. Just The Right Size
10. Well Produced And Designed
Proofread and test the opt in process.
11. Reveals Unique Value Proposition
12. Feedback Invited!
Respond to comments via social media.
13. Followed by a Series of
Auto Responders
13. Followed by a Series of
Auto Responders
Let’s Connect.
Twitter
Blog Feed
Facebook
Google Plus
Pinterest
Let’s talk about marketing, email, blogging, copywriting...
and art, fitness, design, food, etc.
13. Followed by a Series of
Auto RespondersWant to learn more about
creating the perfect opt in offer
to find your ideal clients?
Get the book!
...or contact me at
myteamconnects.com

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