The success of an event depends largely on how efficiently you can promote is. And email marketing is one of the most effective channels to maximize attendance to your events. Low-cost and engaging, email marketing for events can be highly personalized. So how do you actually go about marketing your event using emails? This presentation gives you the basic structure of a successful email campaign for events.

1. Email Marketing for
Events: The Core Tactics
Engage your customers and drive revenues

2. Email marketing is a powerful tool
for event promotion.
Let's explore tips to master email
marketing for events and boost
attendance.

3. 1. Understand Your Audience
“Throw and see what sticks” is
a huge waste of money.
Instead, carefully understand
your audience. It brings focus.

4. 2. Start Campaigns Early
Begin campaigns well ahead
of time to nurture leads.
That will solidify your
engagement.

5. 3. Tell a story
Human minds are
programmed to love stories.
Tell yours nicely. And you’ll
be heard.

6. 4. Be Consistent
Consistent emails create
expectations and familiarity.
You stay top-of-the-mind
of your target audience.
(PS: Don’t overdo it :)

7. 5. Segment and Personalize
Segment your audience based
on their history.
Then personalize the content
so it fits their segment profiles.

8. Role of your email list
Your email list is your biggest asset for
a successful campaign.
So how do you improve your email list
further?

9. A clean email list brings down email
bounce to almost zero and improves
your campaign ROI.
Remove invalid, not-safe-to-send email
addresses from your email list …
quickly, securely, effortlessly.

10. Sign up today and verify 3,000 emails a
month. All for free*.
*Under
free
tier

11. Thank you!