Originally, music videos were used to advertise music by filming artists performing songs. In the 1960s, the term "rock video" was coined as artists like the Big Bopper had their performances filmed for television. Music videos during this time period were typically shot of artists on tour or on location and loosely related to the song lyrics. The invention of video technology in the 1970s and 1980s led to more sophisticated music videos with heavy editing effects. In 1984, MTV was founded and provided a platform for artists like Michael Jackson to promote their music and careers through music videos.

2. Originally, music videos were used to
advertise the music.
Tony Bennet walking along hyde
park was filmed as one of the
earliest music videos.
Big Bopper would perform his songs
in order for them to be aired on
television in the 1960s. He was the
first to coin the term ‘Rock video’
but it was not particularly notable
until the 1980s.
Scoopitone coined in the 1960s and
during this time, visuals did loosely
relate to the lyrics on music of the
songs being played.

3. Music videos were usually shot either on
tour or on location.
An example of a music video shot on tour
would be ‘A Hard Day’s Night’ by the
Beatles.
A music video from the 60s shot on
location would be ‘Jail House Rock’ by
Elvis Presley

4. During this time we saw the idea of
manufactured bands coming into play.
Prime examples of manufactured bands
could be The Monkeys and S Club 7.

5. The invention of actual video made a
huge difference as to how music videos
were produced and distributed, instead of
the typical 35mm film previously used.

6. Devo made compilation videos in the
1970s of the surreal genre.
(add video)

7. In the 1980s, music videos became much
more sophisticated and heavy editing was
used to create revolutionary effects for its
time.
(add David Bowie ashes to ashes)

8. DIY elements were
introduced in the modern
era as cameras were
given to performers to film
themselves.
MTV was also founded in
1984 and was considered
a visual radio. One of the
most famous artists that
used MTV to rocket their
career forward was
Michael Jackson.

9. (Add mj thriller)

10. The information from the technology era
ment people used MTV a lot less .
However, the main industry pushed
technology development were the music
industry and the porn industry.

11. Andrew Goodwin holds that there is a
distinct relationship between lyrics and
visuals in terms of music videos. He thinks
that music videos either:
 Illustrate what is being said through the
lyrics
 Amplify what that music makes the
audience feel
 Or, contradict the lyrics and makes the
audience think a little more.