The Nielsen Company is the world's leading provider of marketing information and audience measurement services. It has over 34,000 employees across more than 100 countries. Nielsen measures consumer behavior, markets, and media for clients around the world. It provides strategic insights to clients to help them better understand consumers and make winning business decisions.
Sari-Sari Store Festival: Through the yearsPrworks VisMin
Get an idea of the annual Sari-Sari Store Festival in pictures. The 8th festival still will transpire on July 20, 2013 at the Cebu International Convention Center (CICC).
Sari-Sari Store Festival: Through the yearsPrworks VisMin
Get an idea of the annual Sari-Sari Store Festival in pictures. The 8th festival still will transpire on July 20, 2013 at the Cebu International Convention Center (CICC).
Establish your business' leading status in new markets by assigning your product distribution to us and our professional distribution partners. We have both the network and the sales technology for you to thrive in new markets.
We distribute products for global brands in the ASEAN, Asian, Middle East, North & South American regions. Our prices for distribution agreements are globally competitive. It can either be fixed, variable or both dependent on the kind of products that wish to distribute - #Entrepreneur #Social Business #Business Development #Sales #Marketing #Branding #Distribution
Magna Kultura Foundation is organizing outreach seminar programs designed to educate retail store owners and storekeepers with business skills that will help them in managing their daily enterprise/operations. The skills they will learn will even enhance facilitation of trade with consumer goods companies.
While the activity is educational in nature, the activity is a good trade relations program for corporate sponsors. While we are reaching out among retail store owners, the program has a consumer PR promo that will bring day-after sales for sponsors. Even neighbourhood consumer-citizens are enjoined to participate and support their “suking tindahan” for scholarships.
Updates on Nutrition Labeling and Claims Regulations in the Philippines by Helena S. Alcaraz, RND, Msc, Food & Drug Administration, Philippines.
Presented at the 9th Seminar on Nutrition Labeling, Claims and Communication Strategies, August 4 ~ 5 August, Manila, Philippines.
Every Brief is A Start Up | Ioana Filip Keynote @ EurobestIoana Filip
We are seeing a growing need for collaboration when it comes to ideas and projects, we are facing more and more challenges when it comes to communication briefs and business objectives, yet our creative structures and mindset limit us from approaching the creative process more holistically.
As one of the youngest creative directors in Europe, Ioana proposed a fresh perspective on how creative teams should consider every brief as a startup.
Just like any successful start up, briefs need a big idea and a disruptive solution. But getting there seems to be completely different for the two. In the quest of stripping down the creative process to the business process of a young entrepreneur, during Eurobest 2014, Ioana proposed a new way to approach every brief and talked about the mindset of startups and how they can create disruption within the creative process.
The Elephant In The Room: Motivation (2nd revision)Lemi Orhan Ergin
This is the second revision of one of my favorite talk about how to improve people's motivation during agile adaptation. I presented it in the April'13 event of Google Developers Group (GDG) Istanbul.
রুপচর্চা, ত্বকের যত্ন, মুখের যত্ন, হাতের যত্ন, পায়ের যত্ন, ফিটনেস, স্বাস্থ্য, পুষ্টি, নারী স্বাস্থ্য, মাতৃস্বাস্থ্য, রান্নাবান্না, শিশুস্বাস্থ্য এবং গল্প ইত্যাদি তথ্য জানিয়ে জনসাধারণকে সচেতন করা।
A compilation of Nielsen findings to identify trends
in Vietnam and about the market and your specific area
of interest, including Vietnam Consumer Confidence Survey, Business Barometer Survey, Vietnam Grocery Report, Personal Finance Monitor Study, Shopper Trends, etc....
Hey! Nielsen Case Study - SWAT Summit Presentation July 2008Infiniti Motors
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
Establish your business' leading status in new markets by assigning your product distribution to us and our professional distribution partners. We have both the network and the sales technology for you to thrive in new markets.
We distribute products for global brands in the ASEAN, Asian, Middle East, North & South American regions. Our prices for distribution agreements are globally competitive. It can either be fixed, variable or both dependent on the kind of products that wish to distribute - #Entrepreneur #Social Business #Business Development #Sales #Marketing #Branding #Distribution
Magna Kultura Foundation is organizing outreach seminar programs designed to educate retail store owners and storekeepers with business skills that will help them in managing their daily enterprise/operations. The skills they will learn will even enhance facilitation of trade with consumer goods companies.
While the activity is educational in nature, the activity is a good trade relations program for corporate sponsors. While we are reaching out among retail store owners, the program has a consumer PR promo that will bring day-after sales for sponsors. Even neighbourhood consumer-citizens are enjoined to participate and support their “suking tindahan” for scholarships.
Updates on Nutrition Labeling and Claims Regulations in the Philippines by Helena S. Alcaraz, RND, Msc, Food & Drug Administration, Philippines.
Presented at the 9th Seminar on Nutrition Labeling, Claims and Communication Strategies, August 4 ~ 5 August, Manila, Philippines.
Every Brief is A Start Up | Ioana Filip Keynote @ EurobestIoana Filip
We are seeing a growing need for collaboration when it comes to ideas and projects, we are facing more and more challenges when it comes to communication briefs and business objectives, yet our creative structures and mindset limit us from approaching the creative process more holistically.
As one of the youngest creative directors in Europe, Ioana proposed a fresh perspective on how creative teams should consider every brief as a startup.
Just like any successful start up, briefs need a big idea and a disruptive solution. But getting there seems to be completely different for the two. In the quest of stripping down the creative process to the business process of a young entrepreneur, during Eurobest 2014, Ioana proposed a new way to approach every brief and talked about the mindset of startups and how they can create disruption within the creative process.
The Elephant In The Room: Motivation (2nd revision)Lemi Orhan Ergin
This is the second revision of one of my favorite talk about how to improve people's motivation during agile adaptation. I presented it in the April'13 event of Google Developers Group (GDG) Istanbul.
রুপচর্চা, ত্বকের যত্ন, মুখের যত্ন, হাতের যত্ন, পায়ের যত্ন, ফিটনেস, স্বাস্থ্য, পুষ্টি, নারী স্বাস্থ্য, মাতৃস্বাস্থ্য, রান্নাবান্না, শিশুস্বাস্থ্য এবং গল্প ইত্যাদি তথ্য জানিয়ে জনসাধারণকে সচেতন করা।
A compilation of Nielsen findings to identify trends
in Vietnam and about the market and your specific area
of interest, including Vietnam Consumer Confidence Survey, Business Barometer Survey, Vietnam Grocery Report, Personal Finance Monitor Study, Shopper Trends, etc....
Hey! Nielsen Case Study - SWAT Summit Presentation July 2008Infiniti Motors
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
Upticomm Marketing is a full-service public relations consultancy that delivers meaningful, impactful and measurable bespoke integrated marketing communications solutions for commercial and non-commercial organisations including individuals that builds wholesome reputation and equity.
Hey! Nielsen - A Social Media Engagement and Research Platform Case Study by ...Affinitive
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
OPA South Africa Workshops on Online Industry In SA Andrew Lanning - Head of ...Theresa
Adex – what, how why? Why it’s ratecard rather than actual spend. How it works in other industries like print, radio and TV
Streamlining Adex submissions – it’s not that bad! The next step - AdRelevance
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Who We Are
The Nielsen Company is the world’s leading provider of
marketing information, audience measurement, and
business media products and services.
4. We transform raw data into strategic insights and
tailor-made recommendations.
We analyze and advise about complex sales and
marketing issues for winning business decisions.
Nielsen measures markets, media and consumer behavior
across industries and around the world.
We integrate information from across our business.
What We Do
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Our Mission
To provide clients with the most complete
understanding of consumers and markets worldwide.
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…For More Than 100 Years
1894
Billboard magazine founded
1923
A.C. Nielsen Company founded
1930
The Hollywood Reporter founded
1950
First TV audience measurement
1999
Nielsen Media Research acquired by VNU
2000
Miller Freeman USA (trade shows and magazines) acquired by VNU
2001
ACNielsen acquired by VNU
2006
VNU acquired by a consortium of six private equity firms;
David L. Calhoun becomes Chairman and CEO
2007
VNU becomes The Nielsen Company,
integrating our businesses under a historic brand.
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Ownership
The Nielsen Company is privately
held by private-equity consortium
– AlpInvest Partners
– The Blackstone Group
– The Carlyle Group
– Hellman & Friedman
– Kohlberg, Kravis, Roberts
– Thomas H. Lee Partners
9. “We are transforming this
company into an even
more exciting, exhilarating
place to work by finding
more effective, more
efficient ways to integrate
our information and
enhance our insight
to help clients succeed.”
David Calhoun
Chairman and CEO
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Media
• Television audience measurement information for broadcast and
cable networks, cable system and satellite service providers, program
producers and distributors, and advertisers and their agencies
• National, Local, and Hispanic audience data
– People Meters, Set Meters, Diaries, A/P Meter, Time-shifting
• Nielsen Anytime Anywhere Media Measurement (A2/M2) –
Recognizing the transformation of consumers viewing habits of
television, A2/M2 provides integrated, all-electronic ratings for
television programming regardless of the platform on which it is
viewed – online, mobile, out-of-home, etc
• Nielsen Monitor-Plus – U.S. advertising intelligence data
• Globally, Nielsen offers television and radio audience measurement,
print readership, advertising information services and customized
research services
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Consumer
Consumer packaged goods manufacturing and retail sales
measurement worldwide
• Nielsen Analytic Consulting – analyzes consumer purchasing
behavior in terms of pricing, promotion, marketing mix, category
placement, and in-market auditing and testing
• Nielsen BASES – analytics and forecasting into new consumer
products before they are brought to market.
• Nielsen Homescan & Spectra – consumer and shopper insights
through panel research, segmentation and targeting
• Nielsen Customized Research – qualitative and quantitative
measures of consumers’ attitudes and purchasing behavior,
customer satisfaction, brand awareness and advertising effectiveness
• Nielsen Spectra – tracking of product sales to consumers, based on
information gathered at the retail point-of-sale
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Nielsen Business Media
• Nielsen Business Media provides business-to-business products
and services in print, online and in person
– Serves seven major market groups and 30 industries spanning
entertainment, media and marketing, retail, travel and performance,
design, and life sciences
– 42 publications, more than 135 trade shows and conferences,
and 185 digital products and services
– Publications include Adweek, The Hollywood Reporter, Billboard, Radio
& Records, Progressive Grocer and Meeting News
• Nielsen Business Media also has a strong global presence through
extensions of its brands, licensing agreements, partnerships and
joint ventures
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Nielsen Online
• The merger of NetRatings and BuzzMetrics to create a fully
integrated suite of services
– Nielsen NetRatings – the industry’s global standard for Internet
measurement and analysis
– Nielsen BuzzMetrics – measures and analyzes online consumer
generated media to help clients understand its impact on products, issues,
reputation and image
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Our Strategic Focus
• Wider and more detailed Coverage of the marketplace
• Continued Expansion in developing markets
• Continued technology & service Innovation
• Integration of solutions for greater operational efficiency and client
satisfaction